How can a brand work with FashionAudit creators?

Email the address on any creator's dossier. The message reaches FashionAudit and that creator together. FashionAudit takes no commission on introductions.

Does FashionAudit accept payment from the brands it audits?

Creators disclose every paid, gifted, barter and long-term arrangement on the page it appears on. FashionAudit takes no fee for connecting a brand to a creator, and no payment changes an audit's verdict.

Can other creators join FashionAudit?

Yes. FashionAudit is open to Indian fashion creators who test what they recommend and disclose every commercial arrangement. Applications go to the same address.

Ankush Kumar

Ankush Kumar’s journey into the world of men’s style began with a simple, unyielding belief: accessible fashion shouldn’t mean compromising on quality or authenticity. Based out of Jamshedpur, Ankush launched ONE CHANCE to cut through the noise of fleeting internet trends and overpriced hype. By rigorously testing products, dissecting fabrics, and offering brutally honest reviews, he transformed his personal passion for sneakers, watches, and everyday menswear into a trusted styling hub for the modern Indian man.

What started as a digital experiment quickly evolved into an expansive fashion education library. With over 1,800 videos and a dedicated community of more than 850,000 subscribers, Ankush has mastered the art of value-first curation. Whether he is breaking down the real-world technology inside budget running shoes, exposing the truth behind viral fragrances, or proving that affordable alternatives can rival premium labels, his philosophy remains unchanged. He champions smart shopping, material durability, and fit awareness over blind brand loyalty.

Today, Ankush isn’t just a creator; he is a foundational architect of the Fashion Audit universe. Bridging the gap between everyday consumers and global names. he brings unparalleled transparency to brand collaborations. Through meticulously curated looks and deep-dive product audits, Ankush continues to redefine how young professionals approach their wardrobes—proving day in and day out that looking exceptionally sharp is always within reach.

After Class 10, Ankush trained as a mobile hardware engineer. It didn’t hold him. What did was the computer — he taught himself Photoshop and started editing music for local dancers, then designing posters, thumbnails, visiting cards, logos, anything anyone in Jamshedpur needed made. Then a dance group asked him to fill in for a single competition. That one competition turned into ten years: state-level contests, choreography learned off YouTube at night, and eventually teaching dance to schoolchildren.

He went to Mumbai to sharpen the work — expressions, presence, the part of performance that isn’t footwork — and enrolled at Anupam Kher’s Actor Prepares in Santacruz. He finished the course with no idea what came next. On the last day, after the final play, one of his teachers told him something that turned out to be the whole plan: if you want to be somebody in this line, you build your own profile on the internet, so the people looking for you can find you. That night, sitting on the floor of a Mumbai apartment with his laptop, he sketched out the idea. ONE CHANCE went live on 9 August 2017.

For four years it was a dance channel, and for four years it went nowhere — fifty thousand subscribers, steady uploads, almost nothing crossing a thousand views. The change was small and obvious in hindsight: dancers care about shoes. He started reviewing them. Nobody else was pulling a sneaker apart on camera and explaining what the sole was actually made of, and because he’d spent a decade on stage, he shot each review the way he’d shot a performance — energy, expression, and an explanation that doesn’t assume you already know what EVA is. That’s still how the videos get made, and it’s why FashionAudit exists for the parts a sixty-second reel can’t carry.