Independent reporting on the materials, brands, factories and people shaping how India dresses.
What Titan watches actually cost in India versus abroad, who really owns the company, and where the brand is worth your money. An honest brand audit.
Timex is American, Dutch-owned, and makes watches in Himachal Pradesh through a company listed on the BSE. What that means for what you pay, and why Sonata exists.
What Liberty shoes actually cost in India, which 14 sub-brands it owns, and why the listed company does not own the Liberty name. An honest brand audit.
adidas paid €3.1 billion for Reebok and sold it for less. Who actually runs Reebok in India now, why the shoes are made here rather than imported, and why the 38.5% import duty is not in the price.
Woodland is an Indian brand, not a Canadian one, and there are five founding dates on the record — two of them published by Woodland itself. What its boots really cost in India, and what the court file says.
Khadim’s is now a retail-only company after the 2025 demerger. What that leaves is a ₹367 crore chain of 851 stores selling shoes at a realised ₹527 a pair.
What Titan watches actually cost in India versus abroad, who really owns the company, and where the brand is worth your money. An honest brand audit.
Timex is American, Dutch-owned, and makes watches in Himachal Pradesh through a company listed on the BSE. What that means for what you pay, and why Sonata exists.
What Liberty shoes actually cost in India, which 14 sub-brands it owns, and why the listed company does not own the Liberty name. An honest brand audit.
adidas paid €3.1 billion for Reebok and sold it for less. Who actually runs Reebok in India now, why the shoes are made here rather than imported, and why the 38.5% import duty is not in the price.
Woodland is an Indian brand, not a Canadian one, and there are five founding dates on the record — two of them published by Woodland itself. What its boots really cost in India, and what the court file says.