Independent reporting on the materials, brands, factories and people shaping how India dresses.
Live · The Daily Audit
Thu 29 Oct · 11 stories so far · updated 6h ago
Pee Safe is launching Within, its first nutraceuticals brand. Co-founder Rithish Kumar said the company aims for ₹100 crore in revenue from Within within three years.
Streetwear label Bonkers Corner has partnered with retired Major Rishabh Singh Sambyal, once Aide-de-Camp to President Droupadi Murmu. Their joint collection includes hoodies, shirts and a jacket.
Meesho posted a Q2 contribution margin equal to 6% of NMV. It cautioned that heavier spending on acquiring customers and on servers will likely hold back margin improvement in the near term.
Sadev Ventures and Atom XVII led a ₹9.7 crore round in Bengaluru performance wear label ReplyAll. ISV, represented by Jivraj Singh Sachar, also joined the funding.
Meesho's Q2 FY27 revenue grew 34.4% to ₹4,131.58 crore while its net loss shrank 67.8% to ₹132.45 crore. The company credited festive demand, more engaged users, better merchandise value and healthier contribution margins.
ELLE India's beauty awards are coming back in 2026 for their 20th year, a milestone for one of the country's long-running beauty honours.
Bengaluru omnichannel retail platform Confluxe is bringing American denim label Lucky Brand to Indian shoppers. Co-founder Louis Coucke said the launch was shared on LinkedIn.
Shital Kumari from Bihar has turned homemade badi into a brand called GomatiRoots. She won funding through YourStory's Shuru Kar initiative, a welcome boost for a small regional food business.
Avnish Chhabria and Saurabh Kapoor, who founded Wellbeing Nutrition, have backed skincare brand CHOSEN in a Series A extension. Fireside Ventures led the brand's earlier $5 million Series A in May.
With gold now under $4,000 an ounce, Indian jewellers are postponing purchases in the hope of further price drops. Festive shoppers could see the effect in stock and pricing.
First approved in September 2021, the textile PLI scheme could run four more years under government plans, with simpler criteria for MSMEs. That may help smaller apparel and textile makers qualify for incentives.
More stories arrive through the day.
Wed 28 Oct · 0 stories · about 5 sec
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Pee Safe is launching Within, its first nutraceuticals brand. Co-founder Rithish Kumar said the company aims for ₹100 crore in revenue from Within within three years.
Streetwear label Bonkers Corner has partnered with retired Major Rishabh Singh Sambyal, once Aide-de-Camp to President Droupadi Murmu. Their joint collection includes hoodies, shirts and a jacket.
Meesho posted a Q2 contribution margin equal to 6% of NMV. It cautioned that heavier spending on acquiring customers and on servers will likely hold back margin improvement in the near term.
Sadev Ventures and Atom XVII led a ₹9.7 crore round in Bengaluru performance wear label ReplyAll. ISV, represented by Jivraj Singh Sachar, also joined the funding.
Meesho's Q2 FY27 revenue grew 34.4% to ₹4,131.58 crore while its net loss shrank 67.8% to ₹132.45 crore. The company credited festive demand, more engaged users, better merchandise value and healthier contribution margins.
ELLE India's beauty awards are coming back in 2026 for their 20th year, a milestone for one of the country's long-running beauty honours.
Bengaluru omnichannel retail platform Confluxe is bringing American denim label Lucky Brand to Indian shoppers. Co-founder Louis Coucke said the launch was shared on LinkedIn.
Shital Kumari from Bihar has turned homemade badi into a brand called GomatiRoots. She won funding through YourStory's Shuru Kar initiative, a welcome boost for a small regional food business.
Avnish Chhabria and Saurabh Kapoor, who founded Wellbeing Nutrition, have backed skincare brand CHOSEN in a Series A extension. Fireside Ventures led the brand's earlier $5 million Series A in May.
With gold now under $4,000 an ounce, Indian jewellers are postponing purchases in the hope of further price drops. Festive shoppers could see the effect in stock and pricing.
First approved in September 2021, the textile PLI scheme could run four more years under government plans, with simpler criteria for MSMEs. That may help smaller apparel and textile makers qualify for incentives.
Every audit checks ownership filings, the published warranty, the service price list and the Indian street price against at least two overseas markets.
Every footwear story we publish. Brand audits, price moves, sole and upper testing, warranty and returns.
All footwear → 
Prices as our audits printed them, matched by reference code. Nothing converted, no gap computed.
| Brand · model | India | Home market |
|---|---|---|
| Frederique ConstantHighlife Automatic COSC 41 mm · FC-303N4NH6B | MRP ₹2,29,400Helios; tax basis not stated | CHF 1,995.00Swiss storefront; DDP, taxes included |
| Frederique ConstantHighlife Automatic COSC 39 mm · FC-303S3NH26B | MRP ₹1,88,700Helios; tax basis not stated | — |
| Frederique ConstantClassics Index Automatic · FC-303NS5B6 | — | CHF 1,150.00DDP |
| Frederique ConstantManufacture Classic Moonphase Date · FC-716N3H6 | — | CHF 3,995.00DDP |
| G-ShockDW-5600UE-1 | MRP ₹6,495casio.com/in; incl. all taxes | ¥14,300casio.com/jp; tax incl. |
| G-ShockGA-2100-1A1 | MRP ₹9,195casio.com/in; incl. all taxes | ¥17,600casio.com/jp; tax incl. |
| G-ShockDW-5600RW-1 | MRP ₹8,995casio.com/in; incl. all taxes | — |
| G-ShockG-5600E-1 | MRP ₹7,995casio.com/in; incl. all taxes | — |
| ZenithChronomaster Sport, steel · 03.3100.3600/69.M3100 | ₹13,62,500Art of Time, Bengaluru; "Tax included" | CHF 10'900Lionel Meylan, Swiss dealer; VAT incl. |
| ZenithDefy Skyline, blue dial · 03.9300.3620/51.I001 | ₹11,12,500Art of Time; "Tax included" | CHF 8'900Lionel Meylan; VAT incl. |
| OrisAquis Date Calibre 400, 43.5 mm · 01 400 7763 4135-07 8 24 09PEB | INR 3,78,000oris.ch/en-IN; tax basis not stated | CHF 3'500oris.ch; tax basis not stated |
| OrisAquis Date 41.5 mm · 01 733 7766 4135-07 8 22 05PEB | INR 2,49,000oris.ch/en-IN; tax basis not stated | CHF 2'300oris.ch; listed not available |
| OrisBig Crown Pointer Date 40 mm · 01 754 7741 4065-07 8 20 22 | INR 2,33,000oris.ch/en-IN; tax basis not stated | CHF 2'150oris.ch; tax basis not stated |
| Nomos GlashütteOrion · 309 | MRP ₹2,42,000Ethos; incl. all taxes | €2,200Nomos store, Germany; incl. VAT |
| Nomos GlashütteTangente neomatik 39 blaugold · 146 | MRP ₹3,83,000Ethos; incl. all taxes | €3,480incl. VAT |
| Nomos GlashütteTangente neomatik 41 Update · 180 | MRP ₹4,21,000Ethos; incl. all taxes | €3,820incl. VAT |
| Nomos GlashütteTangente 38 · 165 | — | €2,000incl. VAT |
Pepe Jeans Brand Audit: Spanish Denim, Two Indian CompaniesApparel28 Oct 2026
Patagonia Brand Audit: Trust Ownership and India PricesApparel28 Oct 2026
Pantaloons Brand Audit: ABFRL’s Own-Label FamilyApparel28 Oct 2026
Olay Brand Audit: P&G-Owned, What It Costs Per ml in IndiaSkincare28 Oct 2026The terms we use in every audit, on one diagram per product.
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