Ted Baker is a British name, and on an Indian listing it carries a London address. On 19 of the 40 declaration records read on Myntra on 15 September 2026, the declared manufacturer is New Lobster Limited of 24 West Street, London. The UK register says who controls that company.
Until 12 June 2023 it was Ted Baker’s own operating company. Since then it has been PDS Lifestyle Limited, which an Indian exchange announcement of 16 June 2023 calls a subsidiary of PDS Limited, of Mumbai.
Ted Baker is owned abroad by Authentic Brands Group, which licenses the name rather than selling the goods. In India it sits with Aditya Birla Fashion and Retail Limited, and no published source read names the shape of that arrangement. The shelf is an accessories shelf — 41 of 100 listings are handbags — charging 79.6% of MRP against a median MRP of ₹12,700 on 15 September 2026, with declarations naming New Lobster Limited of London on 19 of 40 records.
Snapshot
- Brand origin
- United Kingdom — London
- Global brand owner
- Authentic Brands Group, which announced completion of its acquisition in October 2022. The UK ownership chain on the register runs Ted Baker Holdings Limited to ABG-TB Bidco (UK) Limited to ABG-TB Topco (UK) Limited, and stops there
- Trade mark held by
- ABG-TB IPCO (UK) Limited, per the brand’s own site footer, read 15 September 2026
- The company that traded as Ted Baker
- No Ordinary Designer Label Limited, company 02509755 — named TED BAKER LIMITED from 1990 to 1997
- The former listed parent
- Ted Baker plc, renamed Ted Baker Holdings Limited (03393836) in stages from 28 October 2022. Status active as at 15 September 2026; last accounts made up to 31 December 2024
- Indian channel partner
- Aditya Birla Fashion and Retail Limited, CIN L18101MH2007PLC233901, which names the brand in its FY2025-26 annual report
- Shape of the Indian arrangement
- Not stated by any primary source read on 15 September 2026
- Marketplace catalogue
- 741 items on 15 September 2026
- Price band in India
- Premium — median MRP ₹12,700 and a median price actually paid of ₹10,000 across 100 listings, read 15 September 2026
- Share of MRP charged
- 79.6%, with 58 of 100 reduced, 51 distinct MRPs and only 6 discount rungs
- Top category
- Handbags, 41 of 100 listings; T-shirts 11, dresses 10, shirts 7
- Declared manufacturer or importer
- Ten distinct strings across 40 records, none blank. New Lobster Ltd on 19; the same London street address without a company name on 6. Origin China 28, United Kingdom 7, Turkey 2, Italy 2, India 1
- Seller of record
- Westbury Holdings Pvt Ltd on 33 of 40 records
- Published test behind any material claim
- None found
- Published authenticity check for buyers
- None found
Who owns the name now
Two companies are easy to confuse. Ted Baker plc was acquired and taken off the market, but not wound up: it was renamed Ted Baker Limited on 28 October 2022 and Ted Baker Holdings Limited on 24 April 2023, and still files accounts, the last to 31 December 2024.
A different company traded as Ted Baker in Britain. No Ordinary Designer Label Limited, company 02509755, was incorporated on 8 June 1990 and was named TED BAKER LIMITED from September 1990 to June 1997; as at 15 September 2026, Companies House listed it as in administration since 22 March 2024. An administration is an insolvency process — not a judgment, a penalty or a finding against any person.
- Easymobile LimitedIncorporated 8 June 1990
- Ted Baker LimitedNamed so from September 1990 to June 1997
- No Ordinary Designer Label LimitedThe name it has carried since June 1997
Above the renamed parent the register gives a chain and stops. Ted Baker Holdings Limited’s person with significant control is ABG-TB Bidco (UK) Limited, notified 22 November 2022; Bidco’s is ABG-TB Topco (UK) Limited; and Topco has filed a statement that there is no registrable person or legal entity above it. The register does not name Authentic Brands Group as the controller, and nor does this page.
What Authentic publishes is that it completed the acquisition and would run Ted Baker as a licensed business. That release gives no price and does not mention India; the £211 million figure in circulation comes from a trade report of 21 October 2022.
How the name reaches an Indian shelf
The Indian counterparty is Aditya Birla Fashion and Retail Limited, whose Integrated Annual Report for the year to 31 March 2026 carries a brand entry headed “TED BAKER LONDON” — heritage copy and a list of collections. It does not call the arrangement a licence, a franchise, a joint venture, an exclusive or a partnership, and breaks out no store count or revenue. The statements that do put a word to it use different words, and all pre-date the change of owner in October 2022.
| Source | Date | The word used |
|---|---|---|
| ABFRL press release on the first Indian store | 1 March 2018 | “a joint venture with Aditya Birla Fashion & Retail Ltd.” |
| ABFRL press release announcing the arrangement | 4 November 2016 | “exclusive deal” |
| FashionNetwork India | 7 November 2016 | “entered into an agreement” |
| ABFRL’s own “about us” timeline | Read 15 September 2026 | “strikes a deal” |
| ABFRL Integrated Annual Report FY2025-26 | Year to 31 March 2026 | Names the brand; does not name the shape |
This audit adopts none of them. A press release is not a filing, “joint venture” is a specific legal shape, and the annual report read describes no shape at all. One point was settled rather than assumed: when ABFRL demerged its Madura business into Aditya Birla Lifestyle Brands Limited, Ted Baker stayed with ABFRL, and the demerged sibling’s own page names Simon Carter, American Eagle and Reebok instead.
- 2016ABFRL announces an arrangement for India
- Oct 2022Authentic Brands Group completes its acquisition
- Apr 2023PDS named core licensee for Europe
- Jun 2023New Lobster Limited changes hands
What the label declares
Rule 6(1)(a) of the Legal Metrology (Packaged Commodities) Rules, 2011, as the Karnataka High Court reproduced it in M/s Studds Accessories Limited v. State of Karnataka on 1 December 2020, asks that a retail package carry the name and address of the manufacturer, and of the packer or importer where they differ.
Forty Ted Baker records were read in full on 15 September 2026 and not one left that line blank. Ten distinct strings appeared across the forty. One point explains the rest: the declaration names who is legally answerable for the goods, not who sewed the garment.
| Declared string | Records | What the register carries |
|---|---|---|
| New Lobster Ltd, 24 West Street, London WC2N 5DU | 19 | Company 14841429, registered office 6-10 Market Road, London N7 9PW |
| “24, West street London WC2N 5DU” — an address with no company name | 6 | The street address also printed on the New Lobster records |
| Simon Harrison Jewellery / Simon Harrison Limited, 2 Cathedral Street, London | 5, across two spellings | Company 03867147, imitation jewellery |
| No Ordinary Designer Label LTD T/A, The Ugly Brown Building, London | 4 | Company 02509755, the company that traded as Ted Baker in Britain |
The Ugly Brown Building, 6a St. Pancras Way, named in the fourth row, is the correspondence address the register carries for Ted Baker Plc’s former holding in No Ordinary Designer Label Limited.
New Lobster Limited, and the Mumbai end of it
New Lobster Limited was incorporated on 2 May 2023 for the wholesale of clothing and footwear. Its persons-with-significant-control filing is short.
| Person with significant control | Notified | Ceased |
|---|---|---|
| No Ordinary Designer Label Limited | 2 May 2023 | 12 June 2023 |
| PDS Lifestyle Limited | 12 June 2023 | Current |
For its first six weeks, the company named as manufacturer on nearly half of India’s Ted Baker declarations was controlled by Ted Baker’s own operating company. Then it changed hands. PDS Lifestyle Limited, company 14777296, was incorporated in London on 3 April 2023, and an Indian announcement of 16 June 2023, as an aggregator carries it, describes PDS Lifestyle as a “subsidiary of PDS Limited” that “proposed to acquire 100% stake in New Lobster Limited”. Aggregators put the consideration at ₹150.5 crore, a figure not read on an exchange filing itself.
PDS Limited, CIN L18101MH2011PLC388088, is a listed company incorporated on 6 April 2011 in Andheri East, Mumbai. Pallak Seth, as PDS Vice Chairman, is quoted in Authentic’s own announcement of 29 April 2023 making PDS the core licensee for Ted Baker in Europe.
So the company named on most Indian Ted Baker declarations is a London wholesaler controlled since June 2023 by PDS Lifestyle Limited. That line names who is answerable for the goods, not who made them, and nothing here says PDS makes Ted Baker for India.
The London street address on Ted Baker records
On 6 of the 40 records the manufacturer line reads “24, West street London WC2N 5DU”, without a company name.
It is the street address that the nineteen New Lobster records also print; the UK register carries New Lobster Limited’s registered office at 6-10 Market Road, London N7 9PW.
A marketplace’s rendering of a declaration is not the document the seller made, so the printed box on the goods is the record to check.
Other premium labels read on the same platform the same day, among them Hugo Boss and Diesel, have their own declaration readings in their own audits.
Who is actually selling it
The seller of record on 33 of the 40 Ted Baker records is Westbury Holdings Pvt Ltd — and on 39 of 40 Ralph Lauren records on the same platform the same day. The same Bangalore company is seller of record for both labels there. Its own site says it trades as Westbury Kommerce, is part of the RK Group, and runs warehousing, fulfilment and marketplace integration.
Westbury Holdings Private Limited carries CIN U93000KA2007PTC042266 and was incorporated on 27 March 2007. As seller of record, it is the party a marketplace buyer’s bill names.
What Ted Baker costs in India
Across 100 listings on 15 September 2026 the shelf charged 79.6% of MRP — a median MRP of ₹12,700 against a median price actually paid of ₹10,000, with 58 of 100 reduced. That is firm pricing. On the same platform the same day Columbia charged 97.7%, Ralph Lauren 93.2% and Lacoste 92.3%, while The North Face charged 48.6% and HRX 30.4%.
The shape underneath says more: 51 distinct MRPs and six discount rungs, so the prices are individual and the reductions are not. And handbags are 41 of those 100 listings against 7 shirts — the category the brand’s own annual-report entry says it was founded on. This is the fourth premium name in three months whose Indian marketplace shelf is led by something other than clothes, after Armani Exchange at 98 watches in 100, Guess at 94 handbags and Superdry at 79 wallets and belts in 97.
The British prices are published: on 15 September 2026 the UK site’s shirts collection held 33 products from £69.00 to £119.00 and its bags collection 203 from £45.00 to £429.00, the ANDRSEN linen-blend shirt, style code 284496, at £89.00 on a page stating “Tax included”. No like-for-like comparison with the Indian prices was made, because no matching product was established on the Indian shelf. No exchange rate is applied either.
A buyer trying to compare will also find that the brand organises its home site around style names — ANDRSEN, ALVEREZ, DIABY, MICHY, RIPCON — and not one Indian listing read carries them, the titles reading “Men White Branded T-Shirt” instead. China is the declared origin on 28 records and the United Kingdom on 7, so duty is in the price — but duty is charged on the landed value an importer pays at the border, not on the tag, and adds less to a ₹12,700 MRP than its headline rate suggests.
What Ted Baker publishes about its materials
Mainly fibre content and care. The product page read in full publishes fibre composition and care and nothing else: 90% cotton, 10% linen; 40°C wash, one-dot iron, no dry clean. It states no country of origin — one page is not a survey, so nothing general follows — and carries no certification: no organic or recycled-content standard, no Oeko-Tex, no bluesign, no Leather Working Group, no named test house.
The bags are described on that collection page as “Faux Leather” at the £45 to £65 end and “Leather” at £119 to £149, with no certificate, tannery name or leather grade published anywhere read. The “Endurance” collection, listed among the brand’s ranges in ABFRL’s annual report, carries no published test, standard or figure. On the Ted Baker pages read for this audit, no test or certificate is published for a material claim.
What the record holds
No decided Indian court matter naming Ted Baker or No Ordinary Designer Label was found on 15 September 2026, searching India’s public case database for both names in quotation marks.
In Britain there is one decided regulatory outcome, and it is about the auditor rather than the brand. On 20 August 2018 the Financial Reporting Council announced sanctions against KPMG Audit Plc and its senior statutory auditor over the audits of Ted Baker Plc for the years ended 26 January 2013 and 25 January 2014. The finding concerned expert witness services the auditor provided to the company, in breach of Ethical Standards. KPMG was fined £3,000,000, discounted to £2,100,000, with £112,000 in costs; the senior statutory auditor £80,000, reduced to £46,800.
Ted Baker Plc itself was not sanctioned. The sanction concerned the auditor’s conduct on those two audits.
Counterfeits, and what a buyer can actually check
Nothing is published for a buyer to check a Ted Baker item against. There is no authenticity, verification, serial-number or hologram page on the brand’s site, and its own help and FAQs page, read in full on 15 September 2026, mentions none of authenticity, counterfeits, verification codes or authorised stockists. No list of authorised Indian sellers appears there, on ABFRL’s pages, or on the Indian multi-brand channel carrying the label. Take that as none found rather than none existing.
Read the declaration, not the swing tag
Manufacturer or importer, origin and net quantity are printed on the box. All 40 records read on 15 September 2026 named something on that line and 27 gave a net quantity, so a blank is worth asking about.
Note who is selling, not just whose name is on it
On 33 of 40 marketplace records the seller of record is Westbury Holdings Private Limited, not the brand. That company and your bill are your recourse, so buy where a return is certain.
Expect no verification code
No serial number, hologram or verification page is published for a Ted Baker garment or bag, so the seller’s paperwork is the only record you will have.
Who Ted Baker is actually for
This is a premium bag counter with clothes attached: a median paid price of ₹10,000, six discount rungs and a shelf two-fifths handbags. The buyer who does well out of it wants a British-looking bag at ₹10,000 and is happy to judge it in the hand. The buyer it suits less wants to compare a price with London, check a verification code or trace the leather.
What the advertising record shows
India’s advertising council publishes the complaints it has decided, and nothing on that record names Ted Baker, Aditya Birla Fashion and Retail Limited or Westbury Holdings Private Limited. The blank is worth printing because the record is far from empty — one Indian personal-care brand alone carries 61 decided complaints, read the same way on the same day, 20 September 2026.
Two limits go with it. The council is a self-regulatory body rather than a statutory regulator, so nothing it decides binds anyone. And the record covers complaints decided up to that day: nobody has ruled on any advertisement running now.
Common questions
Who owns Ted Baker now?
Authentic Brands Group announced completion of its acquisition in October 2022 and says it is running the brand as a licensed business. On the UK register the ownership chain runs from Ted Baker Holdings Limited to ABG-TB Bidco (UK) Limited to ABG-TB Topco (UK) Limited, and Topco has filed a statement that there is no registrable person or entity above it — so the register itself names no ultimate controller.
What happened to Ted Baker plc?
Authentic Brands Group completed its acquisition in October 2022 and the company was renamed; it is now Ted Baker Holdings Limited, listed as active as at 15 September 2026, with last accounts made up to 31 December 2024. The company that traded as Ted Baker in Britain is a separate one, No Ordinary Designer Label Limited, company 02509755.
Who is named as the manufacturer on Indian Ted Baker listings?
Ten different strings across the 40 records read on 15 September 2026. New Lobster Limited of 24 West Street, London appears on 19; the same London street address without a company name on 6; Simon Harrison Limited on 5; and No Ordinary Designer Label Limited on 4. That line names who is legally answerable for the goods, not who sewed them.
Is Ted Baker cheaper in Britain than in India?
No comparison was taken, so this page does not answer that. The British prices read on 15 September 2026 were £69 to £119 for shirts and £45 to £429 for bags, tax included; the Indian shelf showed a median MRP of ₹12,700 and a median paid price of ₹10,000, GST included. They are not the same garments, no exchange rate is applied, and the Indian listings do not carry the brand’s own style names, so a like-for-like match cannot be made from outside.
How can I tell whether a Ted Baker bag is genuine?
There is no published check. No code, hologram, serial number or verification page appears on the brand’s site, and no list of authorised Indian sellers was found on the brand’s, ABFRL’s or the Aditya Birla group’s pages. Read the declaration block for manufacturer, origin and net quantity, note the seller of record, keep the bill, and buy where returns are certain.
References
- Companies House, company 02509755 — No Ordinary Designer Label Limited, incorporated 8 June 1990, the previous names EASYMOBILE LIMITED and TED BAKER LIMITED, the wholesale and retail activity codes, and the “In Administration” status
- Companies House insolvency record, 02509755 — administration commenced 22 March 2024
- Companies House control record, 02509755 — Ted Baker Plc’s holding, its correspondence address at The Ugly Brown Building, 6a St. Pancras Way, and the later statement of no registrable person
- Companies House, company 03393836 — Ted Baker Holdings Limited, active, with the previous names TED BAKER PLC to 28 October 2022 and TED BAKER LIMITED to 24 April 2023
- Companies House control record, 03393836 — ABG-TB Bidco (UK) Limited notified 22 November 2022, holding 75% or more of shares and votes
- Companies House control record, 14290188 — ABG-TB Topco (UK) Limited’s statement that there is no registrable person or relevant legal entity
- Companies House accounts filings, 03393836 — accounts made up to 31 December 2024, filed 25 September 2025
- Authentic Brands Group, completion of the Ted Baker acquisition — the licensed business model, the operating-partner language, and the absence of any price or mention of India
- Retail Gazette, 21 October 2022 — the £211 million figure, which is a press figure and does not appear in Authentic’s own release
- Authentic Brands Group, 29 April 2023 — PDS as core licensee and operating partner, and the design group at the brand’s London headquarters
- Apparel Resources, 29 April 2023 — the same agreement, with Pallak Seth quoted as PDS Vice Chairman
- Companies House, company 14841429 — New Lobster Limited, incorporated 2 May 2023, wholesale of clothing and footwear, registered office 6-10 Market Road, London N7 9PW
- Companies House control record, 14841429 — No Ordinary Designer Label Limited from 2 May to 12 June 2023, then PDS Lifestyle Limited
- Indian exchange announcement, 16 June 2023 — “PDS Lifestyle Limited… and subsidiary of PDS Limited, has proposed to acquire 100% stake in New Lobster Limited”. An announcement aggregator, not the exchange filing itself
- Announcement report, 16 June 2023 — the ₹150.5 crore consideration on a net-asset basis, also an aggregator rather than a filing
- Register mirror, PDS Limited — CIN L18101MH2011PLC388088, incorporated 6 April 2011, and the Andheri East registered office
- Companies House, company 03867147 — Simon Harrison Limited, 2 Cathedral Street SE1 9DE, imitation jewellery manufacture
- Rule 6, Legal Metrology (Packaged Commodities) Rules, 2011 — the manufacturer, packer and importer declaration summarised in the text
- ABFRL Integrated Annual Report FY2025-26 — the “TED BAKER LONDON” brand entry, the collection list including Endurance, the absence of any description of the arrangement, and group revenue of ₹8,177 crore with EBITDA of ₹967 crore
- ABFRL “about us” timeline — “Ted Baker: ABFRL strikes a deal with global luxury brand ‘Ted Baker’. (2016)”
- Aditya Birla Lifestyle Brands Limited, about us — the demerged company’s own brand list, naming Simon Carter, American Eagle and Reebok and not Ted Baker
- ABFRL press release, 1 March 2018 — the first Indian store, and the words “a joint venture with Aditya Birla Fashion & Retail Ltd.”
- ABFRL press release, 4 November 2016 — the announcement, and the words “exclusive deal”
- FashionNetwork India, 7 November 2016 — “entered into an agreement with London based fashion brand Ted Baker”
- Register mirror, Aditya Birla Fashion and Retail Limited — CIN L18101MH2007PLC233901 and the Kurla registered office, as the mirror carries them
- Westbury Kommerce — the legal entity Westbury Holdings Private Limited, the RK Group parentage, and the services the company describes
- Register mirror, Westbury Holdings Private Limited — CIN U93000KA2007PTC042266 and incorporation on 27 March 2007
- Ted Baker UK men’s shirts — 33 products from £69.00 to £119.00 on 15 September 2026
- Ted Baker UK women’s bags — 203 products from £45.00 to £429.00, and the “Faux Leather” and “Leather” descriptions with no certificate, tannery or grade
- ANDRSEN shirt, style 284496 — £89.00, “Tax included”, 90% cotton and 10% linen, care instructions, and no origin or certification
- Ted Baker UK delivery page — the site footer naming ABG-TB IPCO (UK) Limited as the trade mark holder
- Ted Baker help and FAQs — no authenticity, counterfeit, verification or authorised-stockist content
- Financial Reporting Council, 20 August 2018 — sanctions against KPMG Audit Plc and its senior statutory auditor over the audits for the years ended 26 January 2013 and 25 January 2014, the fines and costs, and the fact that Ted Baker Plc was not sanctioned
- Indian case search, “Ted Baker” in quotation marks — no matching results on 15 September 2026
- Indian case search, “No Ordinary Designer Label” — no matching results on the same day
On the paperwork that matters most to an Indian buyer, Ted Baker does better than its neighbours: every one of the forty declarations read on 15 September 2026 named somebody on the manufacturer line. Origin is declared, the goods are priced firmly at 79.6% of MRP rather than dressed up with a deep discount, and no decided Indian court matter naming the brand was found on India’s public case database.
What the pages read publish less of is detail: the Indian arrangement with ABFRL is not described in any filing read, no test or certificate is published for a material claim, and no authenticity check is offered to buyers.
A firmly priced British label whose Indian shelf is two-fifths handbags: worth it if you want the design at ₹10,000, less so if you want to compare with London prices or trace the leather.
