4 November 2026

Urban Monkey Brand Audit: The ₹1,550 Streetwear Cap
4 November 2026

Invictus Brand Audit: Myntra’s ₹1,800 Blazer Label
4 November 2026

Amazon says Great Indian Festival sale volumes rose over 50%
4 November 2026

Sassafras Brand Audit: A Couple’s Jeans Label at ₹900
4 November 2026

Skmei Brand Audit: A Chinese Watch With a Surat Label
4 November 2026

DressBerry Brand Audit: Myntra’s Label, Many Makers
4 November 2026

Bonkers Corner Brand Audit: Streetwear That Holds Price
4 November 2026

Tokyo Talkies Brand Audit: Not Japanese, From Bengaluru
3 November 2026

Mast & Harbour Brand Audit: Myntra’s Quiet Big Seller
3 November 2026

Style Baazar opens three stores in Assam and Bihar, reaches 290 outlets
3 November 2026

Bonkers Corner launches collection with former presidential aide Major Rishabh Sambyal
3 November 2026

Myntra says Big Fashion Festival nearly doubled orders for brands
3 November 2026

Kay Beauty crosses ₹350 crore GMV, builds UK presence through Space NK
Ankush Kumar is the founder and editor of FashionAudit, an independent research
platform covering Indian and international brands across footwear, watches, bags,
apparel, makeup and skincare.He started FashionAudit after years of making fashion content for Indian audiences
at One Chance, where the same questions kept coming up — Which Product is Good/Bad, what a brand actually
costs in India, who really owns it, and whether the imported price makes any sense.
The answers were surprisingly hard to find, and often wrong.Every brand or Product audit on this site is commissioned, reviewed and verified by him against
a published methodology, with sources listed so readers can check the work themselves.Based in Jamshedpur, India.


