Ankush Kumar is the founder and editor of FashionAudit, an independent research platform covering Indian and international brands across footwear, watches, bags, apparel, makeup and skincare. He started FashionAudit after years of making fashion content for Indian audiences at One Chance, where the same questions kept coming up — Which Product is Good/Bad, what a brand actually costs in India, who really owns it, and whether the imported price makes any sense. The answers were surprisingly hard to find, and often wrong. Every brand or Product audit on this site is commissioned, reviewed and verified by him against a published methodology, with sources listed so readers can check the work themselves. Based in Jamshedpur, India.