LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.
Most Indian clothing shops print two numbers on a listing: a maximum
Who owns Paula’s Choice, what it costs in India against American prices on twelve matched pairs, and what its ingredient lists do and do not publish.
Shiseido has owned Drunk Elephant since November 2019, but no Indian importer is named on any listing we could find. Eleven matched pairs run at 156% to 187% of the brand’s own US list price.
Sunday Riley’s Indian MRPs sit at 101-104% of its own American list prices, but the prices actually asked on 5 September 2026 were 50-59%. Ownership, the FTC consent order, certifications and what the pack does not say.
