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Apparel
Ankush Kumar

Louis Philippe Brand Audit: A British Mark, Bought in 2000

Louis Philippe’s name came from Taunton, Somerset, and the Aditya Birla group bought the mark outright with effect from 16 February 2000. On 6 September 2026, 73 of 74 listings sold below MRP — and the brand’s own store was the dearest of the three places to buy the same shirt.

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