
Liberty Brand Audit: The Company That Rents Its Own Name
What Liberty shoes actually cost in India, which 14 sub-brands it owns, and why the listed company does not own the Liberty name. An honest brand audit.

What Liberty shoes actually cost in India, which 14 sub-brands it owns, and why the listed company does not own the Liberty name. An honest brand audit.

adidas paid €3.1 billion for Reebok and sold it for less. Who actually runs Reebok in India now, why the shoes are made here rather than imported, and why the 38.5% import duty is not in the price.

Woodland is an Indian brand, not a Canadian one, and there are five founding dates on the record — two of them published by Woodland itself. What its boots really cost in India, and what the court file says.

Khadim’s is now a retail-only company after the 2025 demerger. What that leaves is a ₹367 crore chain of 851 stores selling shoes at a realised ₹527 a pair.

What Nike costs in India versus the US, why its India business is smaller than Puma’s and Decathlon’s, and what handing nike.com to Nykaa really means.