Onitsuka Tiger is a Japanese footwear label owned by ASICS Corporation of Kobe, which trades on the Tokyo Stock Exchange under code 7936. It is no side line. In the year to 31 December 2025 the label sold ¥136,519 million of goods, up 43.0%, and earned a category profit of ¥51,489 million.
In India it is harder to pin down. On 21 September 2026 Myntra’s brand listing showed no Onitsuka Tiger products at all. The brand’s own Indian website names its seller as Radiant Lifestyle of New Delhi.
Onitsuka Tiger belongs to ASICS Corporation, which reports it as one of five product categories rather than as a separate segment. In India, the terms on the brand’s own site name “Radiant Lifestyle.” of New Delhi as the website’s licensee and seller, and ASICS India Private Limited, the owner’s Indian subsidiary, as the brand party. Myntra listed none of its shoes on 21 September 2026, while the brand’s Indian site listed two Mexico 66 colourways at ₹12,500 each.
Snapshot
- Brand owner
- ASICS Corporation, Kobe, Japan; Tokyo Stock Exchange code 7936; financial year ends 31 December
- How it is reported
- A product category with its own category profit, one of five; not a reportable segment
- Latest full year
- Net sales ¥136,519 million, up 43.0%; category profit ¥51,489 million, up 58.7% (year to 31 December 2025)
- Latest half-year
- Net sales ¥89.5 billion, up 35.9%; category profit ¥35.5 billion (six months to 30 June 2026)
- Planned change
- To move into OT GROUP Corporation, a wholly owned ASICS subsidiary, scheduled for 1 January 2027 per ASICS’ notice of 10 June 2026
- Seller named on the Indian site
- Radiant Lifestyle, New Mangalpuri, New Delhi, per the site’s terms
- Brand party named on the Indian site
- ASICS India Private Limited, CIN U74140HR2012FTC056335, Gurugram, and ASICS Corporation, Japan
- Indian stores
- 14 listed on the brand’s store finder, 21 September 2026
- On Myntra
- 0 products on the brand listing, 21 September 2026
- Price band in India
- Premium — two Mexico 66 colourways at ₹12,500 each on the brand’s Indian site, GST included, read 21 September 2026
Who owns Onitsuka Tiger
Onitsuka Tiger is an ASICS brand, and this site’s ASICS audit covers the group as a whole. This page covers the label alone. ASICS reports it as a product category with its own “category profit”, one of five. It is not a reportable segment: ASICS’ segments are geographic, and its annual statement lists them separately from the categories.
The summary of consolidated financial statements for 2025, released on 13 February 2026, gives group net sales of ¥810,916 million, operating profit of ¥142,519 million and profit attributable to owners of ¥98,719 million. Onitsuka Tiger’s ¥136,519 million is roughly a sixth of those sales. The document notes that “both SportStyle and Onitsuka Tiger achieved net sales exceeding ¥100.0 billion for the first time”.
Japanese statements count in millions of yen, and the unit is easy to misread. ASICS’ own results presentation gives the same group total as 810.9 billion yen. It also prints a 37.7% category margin for Onitsuka Tiger, which is exactly ¥51,489 million divided by ¥136,519 million. So the label sold about ¥136.5 billion in 2025, on the company’s own two documents.
The latest figures cover six months. To 30 June 2026, released on 14 August 2026, Onitsuka Tiger’s net sales were ¥89.5 billion, up 35.9%, and its category profit ¥35.5 billion, up 38.3%, a margin of 39.7%. Group sales for the half were ¥534.4 billion, up 32.7%. ASICS’ third-quarter report usually arrives in November.
For the full year 2026 ASICS forecasts Onitsuka Tiger sales of ¥180.0 billion and a category profit of ¥63.0 billion. That is a forecast, not a result. The same half-year presentation gives “India 7.7 billion yen (+45.3%)” — but that is ASICS group sales in India across every category, and the documents read do not split it by brand. How much of it is Onitsuka Tiger is not published.
- 2025Net sales ¥136.5 billion, up 43.0%
- First half 2026Net sales ¥89.5 billion, up 35.9%
- 2026 forecast¥180.0 billion — a forecast, not a result
- 1 January 2027Scheduled move into OT GROUP Corporation
None of these documents gives an Onitsuka Tiger figure for India.
ASICS Corporation statements of 13 February 2026, 14 August 2026 and 10 June 2026.
A new subsidiary, planned for 2027
An ASICS notice dated 10 June 2026 says the company will split “the business related to the Onitsuka Tiger brand” into OT GROUP Corporation, “a wholly owned subsidiary”, with effect from 1 January 2027 as scheduled. OT GROUP is to become “the global headquarters for the Onitsuka Tiger Business, with subsidiaries under its umbrella”. The half-year presentation repeats that it will be 100% owned.
That makes it an internal reorganisation, not a sale: ASICS plans to keep every share. The notice names sales companies in “Japan, China, Europe, Southeast Asia and others”. It does not name India, and nothing published says what the change will mean for the Indian arrangement described below.
Visitors matter to this label at home. ASICS’ notice of 7 July 2025 put Onitsuka Tiger’s Japanese sales at ¥13.1 billion and ¥17.6 billion in the first two quarters of 2025, of which duty-free sales to foreign visitors were ¥7.8 billion and ¥11.1 billion.
Who sells Onitsuka Tiger in India
Across the heritage footwear brands audited here in September 2026, four routes into India turn up, and what differs is the document that tells you the route. For Hush Puppies, a listed Indian company, Bata India, names the brand in its own filings — see our Bata audit. Metro Brands, the company behind Metro Shoes, does the same for Clarks and FILA. Onitsuka Tiger is on a different route: the Indian seller is named by the brand’s own website.
The Terms & Conditions on the Indian site, read on 21 September 2026, begin with “Radiant Lifestyle., a company incorporated and registered in India”, with a registered office on MG Road, New Mangalpuri, New Delhi. They say “Radiant is a licensee of the Onitsuka Tiger website(s)” and “Radiant is the seller of Onitsuka Tiger products in India.”
The same terms define the brand party as ASICS India Private Limited, with an office in Gurugram, “and ASICS Corporation, Japan”. Prices on the site “include Goods and Service Tax, but exclude the costs for delivery”, and Indian law governs the contract. The terms also allow that “the Website may also be used by third parties other than Radiant to sell Onitsuka Tiger Products”, and say such sales fall outside that agreement.
That is the operator’s description of itself. The terms use the word “licensee”. They do not say franchise, distributor or exclusive, they give no start date or term, and they do not say who runs the physical stores.
| Name | Where it appears | What the page says, read 21 September 2026 |
|---|---|---|
| “Radiant Lifestyle.” | Terms & Conditions | Licensee of the website and “the seller of Onitsuka Tiger products in India”; New Mangalpuri, New Delhi |
| ASICS India Private Limited | Terms; Contact Us | Brand party; escalation contact in Gurugram, with a named grievance officer |
| “ASICS India CO., LTD.” | Contact Us | Heading over the customer-care block, which gives Radiant Lifestyle’s New Mangalpuri address and an @asics.com email |
| ASICS Corporation | Terms; Contact Us | Brand party beside ASICS India; “ONITSUKA TIGER IS A REGISTERED TRADEMARK OF ASICS CORPORATION” |
The contact page heads its customer-care block “ASICS India CO., LTD.”, while the terms use the name ASICS India Private Limited.
The Indian terms name Radiant Lifestyle as the seller. Keep your invoice and check that the seller it names matches the site’s terms.
The owner’s Indian company
ASICS India Private Limited is easier to place. Register mirrors carry CIN U74140HR2012FTC056335, incorporated on 3 May 2012 in Haryana, with ₹92.48 crore paid up. The letters FTC inside that number are the register’s own marker for a subsidiary of a foreign company. The mirrors give Rajat Khurana as managing director from 1 April 2017.
The terms name it as a brand party, and its customer-service staff answer on @asics.com addresses. What they do not say is whether it imports or wholesales Onitsuka Tiger stock, to Radiant or to anyone else. Its wider business belongs to ASICS as a whole, and is covered on the ASICS page rather than repeated here.
How the brand came to India
FashionUnited reported on 25 October 2017 that Onitsuka Tiger had entered India that September. It planned “around 12 brand stores in Tier I cities by 2020” and was “looking for a franchise based growth in India”, with regional distributors and online sales. Two days later Indian Retailer interviewed Mr Khurana, then managing director of ASICS India. He described a first single-brand store at Palladium in Lower Parel, Mumbai, and earlier sales through Madura Fashion & Lifestyle’s multi-brand chain, The Collective.
Those were plans reported in 2017. Nothing read says a franchise model runs today. What the brand’s own store finder showed on 21 September 2026 was 14 stores by name: Palladium and Jio World Drive in Mumbai; Phoenix Marketcity in Pune; DLF Promenade, Select City Walk and Pacific Mall in Delhi; Ambience in Gurugram; Mall of India in Noida; Elante in Chandigarh; Phoenix Mall of Asia in Bengaluru; Inorbit and Banjara Hills in Hyderabad; Quest Mall in Kolkata; and Mall of Dehradun. Who operates them is not published.
Onitsuka Tiger on the Indian shelf
On 21 September 2026 Myntra’s brand listing and a search for the name showed no Onitsuka Tiger products. That is a reading of that shelf on that day.
It is not a statement that the brand is absent from India. The brand runs its own Indian site, which calls itself “The Only Official Website in India”, and lists the 14 stores above. On the same shelf the same day, Birkenstock carried 336 listings and Clarks 288. Onitsuka Tiger’s Indian sales run through channels the brand names itself.
The brand’s British FAQ says Onitsuka Tiger products “are sold exclusively through official Onitsuka Tiger retail stores and Onitsuka Tiger–authorized online platforms”. No list of authorised Indian online marketplaces appeared on the brand’s pages read. With no Myntra listings, there was no marketplace declaration of seller, origin or manufacturer to read for this brand.
What Onitsuka Tiger costs in India
The brand’s Indian home page listed two Mexico 66 colourways, codes 1183C102.002 and 1183C102.100, at ₹12,500 each on 21 September 2026. The site’s terms say its prices include GST. Other colourways of the model were read on the brand’s Japanese and British stores that day.
| Model and code | Store | Price shown, 21 September 2026 |
|---|---|---|
| Mexico 66, 1183C102.002 and 1183C102.100 | India, brand site home page | ₹12,500, GST included per the terms |
| Mexico 66, 1183C102_751 | Japan, Japanese-language store | ¥16,500, consumption tax included |
| Mexico 66, 1183C102_751 | Japan, global English-language store | ¥22,433, basis not stated |
| Mexico 66, 1183C102.751 and 1183C102.250 | United Kingdom | £150.00 |
| Mexico 66 SD, 1183A872_003 | Japan, Japanese-language store | ¥18,700, consumption tax included |
| Mexico 66 SD, 1183A872.003 | United Kingdom | £170.00 |
All prices are the brand’s own store list prices. The Japanese pages mark both models as members-only purchases.
No like-for-like comparison was taken. The Indian colourways read are not the codes read in Japan and Britain, and no Indian price for 1183C102.751 or 1183A872.003 was taken for this page. That does not mean the Indian site lacks them. No exchange rate is applied either, so this page prints no gap.
Japan itself shows two prices for code 1183C102_751, ¥16,500 on the Japanese-language store and ¥22,433 on the global one. Neither page explains the difference, so both are printed. The British page shows no VAT line, and does not say whether VAT is included.
Where the shoes are made
The British and Japanese product pages read do not state a country of manufacture. ASICS announced on 7 July 2025 that its subsidiary SANIN ASICS Industry Corporation would become Onitsuka Innovative Factory Corporation from 1 January 2026, focused on the “NIPPON MADE™ series” and “THE ONITSUKA™” series. The release gives no location or capacity.
Because the country of origin of Indian stock is not on any page read, no import-duty sum is attached to the ₹12,500 here. The declaration on the box states the country of origin, and at this price it is worth reading before you pay.
The product claims are modest and unnumbered. The British Mexico 66 page lists an OrthoLite® insole; the Mexico 66 SD page an OrthoLite® X-40 sockliner and an AMPLIFOAM™ heel wedge. None comes with a figure, a named standard or a test house. The leather is described as “smooth cow leather (non-pig) 100%” and, on the SD, as “Goat leather upper”, with no tanning method or certification given.
Buying a genuine pair in India
Onitsuka Tiger publishes no per-pair authenticity check — no code, hologram or serial lookup. Its British FAQ says “Products purchased through third-party sellers or unauthorized websites are not recognized by Onitsuka Tiger”, and that the company “does not authenticate, verify, or assess products acquired outside its official sales channels”.
What Onitsuka Tiger offers an Indian buyer as protection is the channel, not the shoe.
On 20 January 2026 the brand warned of “fake online shopping sites (scam sites) impersonating Onitsuka Tiger” reached through social-media ads. The warning signs it lists are extreme “limited-time sales” or “clearance” prices, web addresses containing “deal”, “shop” or “outlet”, and sites with no company name, address or phone number. It points buyers to onitsukatiger.com and its store locator. The notice does not mention India.
In mid-June 2026 ASICS announced that three Japanese companies had stopped making and selling products it described as infringing the Onitsuka Tiger stripe design, after it demanded they stop; some offered recalls and refunds. That is ASICS’ own account of a demand it made in Japan, not a court ruling, and it says nothing about India.
Buy from a channel the brand names
The Indian site and the 14 stores on its finder are the channels the brand itself lists. Myntra showed no Onitsuka Tiger products on 21 September 2026.
Read the web address and the footer
The brand’s own warning names “deal”, “shop” and “outlet” in an address, clearance-level prices and a missing company name as signs of an impersonating site.
Turn the box over
The declaration gives MRP inclusive of taxes, country of origin and the manufacturer or importer. Check it against the invoice, and against the ₹12,500 the brand’s own site asked for a Mexico 66.
Who Onitsuka Tiger is actually for
A buyer who wants the Mexico 66 from the brand itself can get it: the Indian site sells it at ₹12,500 with GST included, and 14 named stores sit in ten cities. The site’s terms name Radiant Lifestyle of New Delhi as the seller, so keep the invoice.
A buyer hunting a discount on a marketplace should be more careful. The brand says it sells only through its own stores and authorised platforms, publishes no Indian list of those platforms, and will not authenticate a pair bought elsewhere. For a footwear brand whose marketplace seller is matched to a filed appointment, compare our Skechers audit.
Common questions
Is Onitsuka Tiger owned by ASICS?
Yes. ASICS Corporation of Kobe, listed in Tokyo under code 7936, reports Onitsuka Tiger as one of its five product categories. It plans to move the business into a wholly owned subsidiary, OT GROUP Corporation, from 1 January 2027.
Is Onitsuka Tiger a Japanese brand?
Yes. Its owner is a Japanese company, and ASICS runs a Japanese subsidiary, Onitsuka Innovative Factory Corporation, for its Japan-made lines. The product pages read do not state where other lines are made.
Who sells Onitsuka Tiger in India?
The terms on the brand’s Indian website name “Radiant Lifestyle.” of New Delhi as licensee of the website and seller of Onitsuka Tiger products in India. ASICS India Private Limited and ASICS Corporation are named as the brand party.
Can I buy Onitsuka Tiger on Myntra?
Not when we checked. Myntra’s brand listing showed no Onitsuka Tiger products on 21 September 2026. The brand’s Indian site and its listed stores were selling the same day.
Is ASICS selling Onitsuka Tiger?
Not on its published plans. The June 2026 notice describes a split into a subsidiary that ASICS will own outright, scheduled for 1 January 2027. It is a reorganisation, not a sale, and the notice does not mention India.
References
- ASICS Corporation, Summary of Consolidated Financial Statements for the year ended 31 December 2025, released 13 February 2026 — group sales, operating profit and profit; Onitsuka Tiger as a category with its sales and category profit; the ¥100 billion line; geographic segments
- ASICS, results presentation for 2025 — group totals in billions of yen and the 37.7% Onitsuka Tiger category margin, confirming the unit
- ASICS, consolidated financial summary for the six months to 30 June 2026, released 14 August 2026 — half-year Onitsuka Tiger and group figures, the 2026 forecast, the ASICS India figure, and OT GROUP as 100% owned
- ASICS notice, 10 June 2026 — the planned split into OT GROUP Corporation from 1 January 2027 and the regions named
- ASICS notice, 7 July 2025 — Onitsuka Tiger sales in Japan and duty-free sales to foreign visitors, first and second quarters of 2025
- ASICS release, 7 July 2025 — SANIN ASICS Industry renamed Onitsuka Innovative Factory Corporation from 1 January 2026
- Onitsuka Tiger India, Terms & Conditions, read 21 September 2026 — “Radiant Lifestyle.” as licensee and seller, its address, ASICS India Private Limited and ASICS Corporation as brand party, GST-inclusive prices, third-party sellers and Indian law
- Onitsuka Tiger India, Contact Us, read 21 September 2026 — the “ASICS India CO., LTD.” heading, the escalation contact and the trade-mark statement
- Onitsuka Tiger India, home page, read 21 September 2026 — Mexico 66 codes 1183C102.002 and 1183C102.100 at ₹12,500, and the “Only Official Website in India” line
- Onitsuka Tiger India, store finder, read 21 September 2026 — the 14 stores listed by name
- Register mirror, ASICS India Private Limited — CIN, incorporation date, paid-up capital and the managing director’s appointment
- FashionUnited India, 25 October 2017 — the September 2017 entry and the store and franchise plans
- Indian Retailer interview with Rajat Khurana, 27 October 2017 — the Palladium store and earlier sales through The Collective
- Onitsuka Tiger Japan, Mexico 66 1183C102_751 — ¥16,500 including consumption tax, read 21 September 2026
- Onitsuka Tiger global store, Mexico 66 1183C102_751 — ¥22,433, read 21 September 2026
- Onitsuka Tiger Japan, Mexico 66 SD 1183A872_003 — ¥18,700 including consumption tax, read 21 September 2026
- Onitsuka Tiger UK, Mexico 66 1183C102.751 — £150.00, read 21 September 2026
- Onitsuka Tiger UK, Mexico 66 1183C102.250 — £150.00, the OrthoLite® insole and the cow-leather description
- Onitsuka Tiger UK, Mexico 66 SD 1183A872.003 — £170.00, the OrthoLite® X-40 sockliner, AMPLIFOAM™ heel wedge and goat-leather upper
- Onitsuka Tiger UK, FAQ — official channels, third-party sellers and the authentication wording
- Onitsuka Tiger notice, 20 January 2026 — the scam-site warning and its warning signs
- ASICS release, June 2026 — three Japanese companies stopping sales of stripe-design products after ASICS’ demand
- Myntra, brand listings read 21 September 2026 — no Onitsuka Tiger products; Birkenstock at 336 and Clarks at 288
At the top, Onitsuka Tiger is unusually well documented: ASICS publishes its sales and profit as a category, in a unit that checks out, and its plans for 2027 in a dated notice. A buyer who wants a Mexico 66 in India can buy one from the brand’s own site at ₹12,500 or in one of 14 named stores, and that is the route the brand itself stands behind.
The Indian paperwork is thinner. The site’s terms name Radiant Lifestyle of New Delhi as the seller and ASICS India as the brand party, without saying who runs the physical stores, and the brand says it does not authenticate pairs bought outside its official channels.
Buy Onitsuka Tiger in India from the brand’s site or its stores, keep the invoice, and treat a ₹12,500 shoe offered well below that anywhere else as the brand’s own warning signs describe it.
