Licensed-brand

FILA brand audit: in India FILA is Metro Brands’ licence, and all 40 Myntra listings read on 21 September 2026 declared India as origin, at a median ₹3,872.

Brooks Brothers sells in India through a Reliance Brands joint venture. Who runs the shop, where its Italian suits are made, and how prices compare with the US.

Under Armour sells in India through its licensee, Underdog Athletics. Mostly declared made in Vietnam, a ₹7,999 median MRP, and what its tech pages publish.

Who owns Armani Exchange watches, how Fossil makes them under licence, who imports them into India, where they are made, what they cost on armaniexchange.in and Myntra, and what the two-year warranty covers.

Who owns the Michael Kors name, how Fossil’s licence to 31 December 2027 works, who imports the watches into India, where they are made, what they cost on Myntra and the brand’s Indian site, and what the warranty covers.

Arvind Fashions sells U.S. Polo Assn. under licence and its 2020 filing says so, but names no licensor. On one day in September, 195 of 224 listings sold below MRP and the brand’s own shop was the dearest of the three channels.

Arvind sells Arrow in India but does not own it, and its own filings with the exchange and the market regulator say so. No filing names the licensor, the term or the royalty. Across 87 listings read on 6 September 2026, 86 sold below MRP, and the brand’s own store cut deeper than Tata CLiQ.

Shein does not trade in India. NextGen Fast Fashion Limited, owned 100% by Reliance Retail Ventures Limited, runs the shop and pays a royalty for use of the brand name. Prices, declarations and the 2020 order, checked 6 September 2026.