FILA says it began in Biella, in the Italian Alps, in 1911. Since 2007 the worldwide rights to the name have belonged to a Korean company, now called Misto Holdings, listed in Seoul. In India, neither the Italian past nor the Korean parent is the company you are dealing with.
The Indian FILA belongs, under licence, to Metro Brands Limited, a listed Mumbai footwear retailer. Its own annual report calls it FILA’s “master licensee”. On 21 September 2026, every one of 40 FILA listings read on Myntra declared India as the country of origin, and 35 were sold by a Metro company.
FILA in India is a licence held by Metro Brands, which says it designs locally relevant products and shapes sourcing for the Indian market. All 40 Myntra declarations read on 21 September 2026 named India as origin and Indian factories as makers. Across 100 listings the median price paid was ₹3,872, or 64.5% of MRP. The owner’s reported results give no FILA-only revenue.
Snapshot
- Brand owner
- Misto Holdings Corp., formerly FILA Holdings and before that Fila Korea Co., Ltd., listed on the Korea Exchange, code 081660
- Founded
- Biella, Italy, 1911, on the brand’s own account
- Worldwide rights
- Bought by Fila Korea with Fila Luxembourg in January 2007
- Indian licensee
- Metro Brands Limited, listed on the NSE and BSE, holder of the FILA business since 1 April 2024
- Before Metro
- Cravatex Limited, then its subsidiary Cravatex Brands Limited, now renamed Metro Athleisure Limited
- FILA stores in India
- Four exclusive outlets, per Metro’s annual report for 2025-26
- Myntra catalogue
- 375 listings under the facet FILA, read 21 September 2026
- Median price paid
- ₹3,872 against a median MRP of ₹5,999, 100 listings, 21 September 2026
- Sellers of record
- Metro Brands on 34 of 40, Metro Athleisure Limited on 1, another marketplace seller on 5
- Declared origin
- India on 40 of 40
Who owns FILA
The owner’s name has changed twice. The company that bought FILA in 2007 was Fila Korea Co., Ltd. It became FILA Holdings Corp., and in 2025 it renamed itself Misto Holdings Corp., keeping its Korea Exchange code, 081660. FashionUnited reported the change on 2 April 2025, and Acushnet’s latest US annual filing uses the new name with the old one in brackets.
- 1911Biella, Italy, on the brand’s own account
- 1978FILA Sport S.p.A., Biella, files the Indian class 25 mark
- 2007Fila Korea buys Fila Luxembourg and its worldwide rights
- 2025FILA Holdings renames itself Misto Holdings
An Italian name, owned from Seoul for nearly two decades.
1911 from fila.co.in and Misto’s brand page; 1978 from a trade-mark register mirror; 2007 from SGB; 2025 from FashionUnited.
The 2007 purchase is the one that matters. Sport Brands International sold its subsidiary Fila Luxembourg, which SGB reported “holds worldwide rights to the FILA brand and trademarks”, to Fila Korea. No price was disclosed; press estimates ran from US$350 million to US$375 million. Today the footer of FILA’s US site reads “© 2025 Misto Luxembourg, SARL”.
The 1911 date is FILA’s own claim. Metro’s release of 2022 quotes brand copy about “humble textile beginnings in Biella” and “its historic introduction of colour on the tennis court in 1973”. The independent trace in India is later: a register mirror shows FILA Sport S.p.A., at a Biella address, filing the class 25 FILA mark here on 15 September 1978.
What the owner reports
Misto Holdings reports on a calendar year. For 2025 it announced consolidated revenue of KRW 4.47 trillion, up 4.7%, and operating profit of KRW 474.8 billion, up 31.6%. On 14 August 2026 it reported second-quarter operating profit of KRW 295.2 billion, up 62.3%.
None of that is a FILA number. The segment carrying FILA, which the group names the Misto segment, made KRW 829.6 billion in 2025, down 9.6%, and returned to an operating profit of KRW 74.7 billion after a 2024 loss. SGI Europe reports that the segment also includes Korean fashion labels such as Marithé+François Girbaud and Matin Kim. The results read give no figure for FILA alone.
Two further details. Acushnet’s filing records that in July 2011 an entity owned by Fila Korea and financial investors bought Acushnet Company from Beam. And on 21 September 2026 fila.com, the US store, carried the message “We’re taking a break to perfect our style. For now, the shop is on pause”.
Who sells FILA in India
Of eleven foreign footwear brands whose Indian route was traced in September 2026, three had it set out in an Indian listed company’s own filings, and FILA is one. The trail runs through three companies, each document naming the next.
- Cravatex LimitedLicensee; ICRA records a 30-year agreement from January 2013
- Cravatex Brands LimitedHolds the licence; Metro buys 100% on 1 December 2022
- Metro Brands LimitedFILA business demerged into it, effective 1 April 2024
Each step is a document: ICRA’s rating note of 2017, Metro’s release and investor presentation of 2022-23, and the scheme sanctioned in 2024.
ICRA’s rating rationale of 19 April 2017 described Cravatex as “exclusive licensee for Fila for about nine years”, with a 30-year licensing agreement signed in January 2013 covering India, Pakistan, Sri Lanka and Bangladesh. It also recorded Cravatex’s plan to move its core operations into a new subsidiary, Cravatex Brands Limited.
On 19 October 2022 Metro Brands told the exchanges it had agreed to buy 100% of Cravatex Brands, which it described as holding “the exclusive long-term license for the Italian sportswear brand FILA”. Metro’s release gave no price; Business Standard reported an enterprise value of ₹202.17 crore. Metro’s investor presentation of January 2023 records completion on 1 December 2022, with 25 FILA exclusive stores.
Metro’s own documents give different years. The milestones page of its annual report for 2025-26 says “2021 Acquired Cravatex Brands Limited” and “2022 Secured the exclusive licence for FILA”. The 2022 release and the 2023 presentation put the purchase in October and December 2022. Both are Metro’s documents, and this page prints both.
Next came a scheme of arrangement. It moved the “FILA Business” out of Cravatex Brands and into Metro Brands itself, covering importing, trading, selling, retailing and distribution of footwear, apparel and accessories under the licensed name. The territory now named India, Pakistan, Sri Lanka, Bangladesh, Nepal and Bhutan. The NCLT’s Mumbai bench sanctioned it on 14 March 2024, and it took effect on 1 April 2024.
Cravatex Brands carries on as Metro Athleisure Limited, CIN U51909MH2016PLC288788, at the same Kurla address in Mumbai. Metro’s latest annual report describes it as handling Proline, not FILA. The Indian site, fila.co.in, gives Metro Brands Ltd. as its contact at that Kurla address.
ICRA’s 2017 note puts the licence at 30 years from January 2013. Metro’s own filings say only “long-term” and name neither an end date nor the licensor’s legal name, so treat the term as unpublished.
A licence that designs as well as sells
The wording of the arrangement has widened with each document. The 2022 release spoke of “sale and distribution rights”. The 2024 scheme added importing, trading and retailing. Metro’s annual report for 2025-26 goes further: “As its master licensee across India and select South Asian markets, we have the flexibility to design locally relevant products and shape sourcing around market needs.”
The same page says Metro spent the year “resetting the brand for India through a sharper assortment, defined pricing architecture and increased local sourcing”. CARE Ratings, in March 2025, recorded that “for Fila, the company has been able to move some production to India”, and linked it to BIS import restrictions. That is the Bureau of Indian Standards’ quality order for footwear, in force since 1 August 2024, which requires imported shoes to come from licensed factories.
Put plainly, the filings describe a FILA range whose design latitude, sourcing and selling sit with an Indian company. None of the documents read describes the licence as covering manufacture in those words. The shelf, below, shows where the shoes were made.
The FILA on an Indian shelf is an Indian company’s range, carrying an Italian-born, Korean-owned name.
Who is on the invoice
Forty FILA listings on Myntra were read for the seller of record on 21 September 2026. Metro Brands was named on 34 and Metro Athleisure Limited on one. That matches the filings: 35 of 40 went through the licensee’s own group.
The other five were sold by another marketplace seller.
The shop footprint has changed. The 2023 presentation counted 25 FILA exclusive stores across company-owned and franchise formats. The 2025-26 annual report says two outlets opened in the final quarter, “taking the network to four stores”.
Where FILA is made for India
All 40 declarations read on Myntra on 21 September 2026 gave India as the country of origin. None was blank on the manufacturer line. Four names cover 36 of the 40.
| Declared manufacturer | Listings of 40 | Declared origin |
|---|---|---|
| Palms Active Pvt Ltd, Ambur, Tamil Nadu | 24 | India |
| Alpine Shoes | 5 | India |
| Farida Shoes | 4 | India |
| Metro Athleisure Ltd | 3 | India |
Myntra product declarations, 40 FILA listings, read 21 September 2026. Net quantity was blank on 22 of the 40.
A Legal Metrology declaration names who is answerable for the goods, not necessarily who stitched them. Even so, 40 of 40 declaring India, with Tamil Nadu makers named, matches what Metro’s report says about local sourcing. It also rules out one common explanation for an Indian price.
India levies 38.5% in basic customs duty and cess on imported footwear. None of that applies to a pair made here, so no duty calculation belongs against these listings. On the same day and platform, Birkenstock declared Germany on 40 of 40 and made the opposite case.
What FILA costs in India
Myntra listed 375 FILA products on 21 September 2026. Across 100 distinct listings the median MRP was ₹5,999 and the median price paid was ₹3,872, which is 64.5% of MRP. Fifty-six of the 100 were reduced, across 12 different discount levels running from 10% to 71%. There were 22 distinct MRPs, and casual shoes led the categories with 49, ahead of sports shoes at 20.
| Brand | Main Indian seller of record | Median price paid | Share of MRP | Read on |
|---|---|---|---|---|
| FILA | Metro Brands, 34 of 40 | ₹3,872 | 64.5% | 21 September 2026 |
| Clarks | Metro Brands, 35 of 40 | ₹5,499 | 88.0% | 21 September 2026 |
| Birkenstock | Birkenstock India, 40 of 40 | ₹8,490 | 94.4% | 21 September 2026 |
| Skechers | Several sellers | ₹3,849 | 73.0% | 20 September 2026 |
| Puma | Several sellers | ₹1,409 | 63.2% | 20 September 2026 |
Myntra, 100-listing readings.
Two readings from that table are worth setting side by side. The same company is the main seller of record for FILA and for Clarks. On the same day, the FILA shelf sold at 64.5% of MRP and the Clarks shelf at 88.0%, with 8 of 100 Clarks listings reduced against 56 of 100 FILA listings.
At a typical ₹3,872, FILA sits beside Skechers, whose shelf read ₹3,849 a day earlier. It sits well above Puma at ₹1,409, and above adidas, whose median paid was ₹1,637 at 60.7% of MRP. Nike held 90.7% of MRP on the same 20 September reading.
No home-market comparison is taken on this page. FILA’s US store was paused on the day of reading, and no Korean or European price was read. That is a comparison not made, not a finding that no matched pair exists.
The court record and the trade mark
Two decided Indian matters involve FILA’s former Italian company, and neither decided anything about the mark. On 11 January 2011 the Calcutta High Court dismissed a 1998 suit by Fila Sport S.p.A. against Unit Rubber Projects because nobody appeared. On 24 April 2014 the same court disposed of a trade-mark appeal by Unit Rubber Products against Fila Sport, recording that it belonged before the Intellectual Property Appellate Board.
Both were procedural endings, as the matters then stood, and nobody has ruled on the merits of either. A search of Indian Kanoon for “Fila Luxembourg” on 21 September 2026 showed no results.
On the register, a mirror lists FILA, application 340798, class 25, filed 15 September 1978 by FILA Sport S.p.A. and shown as registered. Later Indian filings, such as FILA in class 28 and SKELE-TOES in class 25, name Fila Luxembourg S.a.r.l. The register’s own record of the current proprietor was not read, so this page names no present holder of the 1978 mark.
Who FILA is actually for
FILA in India suits a buyer who wants a heritage sportswear name on a casual sneaker at around ₹3,900 and is content that it is an Indian-made range. It does not suit anyone shopping for the range sold in FILA’s other markets: the filings describe an assortment reset for India, and the shelf shows Indian factories.
Read the seller of record
Metro Brands or Metro Athleisure Limited sold 35 of the 40 listings read. That is the licensee’s own group.
Turn the box over
Every listing read declared India and named a maker, most often Palms Active of Ambur. The same block is printed on the box.
Ignore the MRP
More than half the listings were reduced, at up to 71% off. The median buyer paid 64.5% of the tag.
Ask about a foreign origin
A pair declaring another country falls outside the 40 read. Ask the seller who imported it before you pay.
Common questions
Is FILA an Italian or a Korean brand?
FILA says it was founded in Biella, Italy, in 1911, and an Italian company filed its Indian trade mark in 1978. Since January 2007 the worldwide rights have belonged to the Korean company now called Misto Holdings.
Who sells FILA in India?
Metro Brands Limited, which calls itself FILA’s master licensee in its annual report for 2025-26. It took over the business through Cravatex Brands, bought in 2022, and a scheme that took effect on 1 April 2024.
Are FILA shoes sold in India made in India?
On all 40 Myntra listings read on 21 September 2026 the declared origin was India, and the makers named were Indian companies, led by Palms Active of Ambur, Tamil Nadu.
How much does FILA cost in India?
Across 100 Myntra listings on 21 September 2026, the median MRP was ₹5,999 and the median price paid was ₹3,872, or 64.5% of MRP.
Is Cravatex still involved with FILA?
Not on the latest filings. Cravatex Brands was bought by Metro in 2022 and renamed Metro Athleisure Limited, and Metro’s 2025-26 report says it handles Proline. The FILA business sits in Metro Brands itself.
References
- Metro Brands Limited, Annual Report 2025-26 — “master licensee”, design and sourcing flexibility, local sourcing, four stores, the 2021 and 2022 milestones, Metro Athleisure handling Proline
- Metro Brands press release, 19 October 2022 — agreement to buy 100% of Cravatex Brands, the exclusive long-term FILA licence, “sale and distribution rights”, the 1911 and 1973 brand copy
- Metro Brands earnings presentation, 17 January 2023 — completion on 1 December 2022 and 25 FILA exclusive stores
- Scheme of Arrangement, June 2023 — the FILA business, its scope and its six-country territory
- Metro Brands intimation, 15 March 2024 — NCLT Mumbai bench sanction of 14 March 2024
- Metro Brands intimation, 1 April 2024 — scheme effective
- ICRA rating rationale, Cravatex Limited, 19 April 2017 — exclusive licensee, the 30-year agreement from January 2013, the territory, the planned subsidiary
- Business Standard, 20 October 2022 — the ₹202.17 crore enterprise value
- CARE Ratings, Metro Brands Limited, March 2025 — some FILA production moved to India, BIS import restrictions
- ZaubaCorp mirror, Metro Athleisure Limited — CIN, former name and registered office
- fila.co.in contact page — Metro Brands Ltd. at the Kurla address, read 21 September 2026
- fila.co.in about page — founded in Biella in 1911, the brand’s own account
- FashionUnited, 2 April 2025 — FILA Holdings renamed Misto Holdings
- Acushnet Form 10-K for 2025, mirror of the SEC filing — Misto Holdings formerly Fila Korea, and the July 2011 Acushnet purchase
- Misto Holdings brand page — FILA as a group brand, begun in Italy in 1911
- SGB, 22 January 2007 — Fila Korea buys Fila Luxembourg and its worldwide rights; the press price estimate
- fila.com — the paused US shop and the Misto Luxembourg footer, read 21 September 2026
- Herald Business, 19 March 2026 — 2025 consolidated revenue and operating profit, and the Misto segment figures
- SGI Europe, Misto Holdings 2025 results — the same figures, and the brands inside the Misto segment
- Misto Holdings newsroom — second-quarter 2026 operating profit, 14 August 2026
- MyCorporateInfo mirror, trade mark 340798 — FILA, class 25, FILA Sport S.p.A., Biella, filed 15 September 1978
- trademarking.in mirror, Fila Luxembourg S.a.r.l. — the later Indian filings in its name
- Fila Sport S.P.A. v. Unit Rubber Projects, Calcutta High Court, 11 January 2011 — suit dismissed as no one appeared
- Unit Rubber Products v. Fila Sport, Calcutta High Court, 24 April 2014 — appeal disposed of as belonging before the IPAB
- Myntra, brand facet FILA, read 21 September 2026 — 375 listings, the 100-listing sounding, 40 declarations and sellers of record, and the Clarks and Birkenstock readings
- Myntra soundings of 20 September 2026 — the Skechers, Puma, adidas and Nike figures
- CBIC Notifications 4/2025-Customs and 6/2025-Customs — basic customs duty of 20% and cess of 18.5% on imported footwear; BIS Footwear Quality Control Order, S.O. 1421(E) of 15 March 2024, in force 1 August 2024
What FILA gets right in India is accountability. The licence is traced through filings from ICRA’s 2017 note to Metro’s 2025-26 report, the licensee’s group is on 35 of 40 invoices, and every box read names an Indian factory. A buyer knows exactly which listed company answers for the shoe.
The word “Italian” needs context. The heritage is FILA’s own account, the owner is Korean, and the Indian range is, on Metro’s own description, designed and sourced for India. On Metro’s own counts the store network went from 25 to four between January 2023 and the 2025-26 report, and more than half the shelf was reduced, at up to 71% off.
At a typical ₹3,872 on the day read, FILA in India is a mid-priced Indian-made sneaker; judge it on the shoe in front of you rather than the 1911 on the label.
