Mid-range

Urban Monkey is a Mumbai streetwear and headwear brand. Its typical product sells for ₹1,599, just 11% below MRP.

Bonkers Corner is a Mumbai streetwear brand with ₹123 crore of revenue. Its typical piece sells for about ₹1,000, just 25% below MRP.

Indo Era is a Surat-run women’s ethnic wear brand started in 2019. Its typical kurta set sells for ₹1,599, 68% below MRP.

Boldfit is a Bengaluru fitness brand with ₹304 crore of FY25 revenue. The typical product we track sells for ₹1,499, 55% below MRP.

Lotto is an Italian sports brand now licensed in India to Agilitas and made in Noida. The typical product sells for ₹2,399, 52% below MRP.

Powerlook is a founder-run Mumbai menswear brand with ₹175 crore of revenue. Its typical piece sells for ₹1,154, 57% below MRP.

Red Tape is a listed Indian footwear brand with ₹2,415 crore in sales. We checked 234 listings: 92% sold at 70% or more below MRP.

What ₹5,000 buys you in a watch in India: Casio and Fastrack at MRP, Timex down from ₹10,995, from one marketplace’s listings read on 25 September 2026.

What ₹10,000 buys in a watch in India: the cheapest automatic at ₹9,357, Casio and Titan at MRP, from one marketplace’s listings read 25 September 2026.

Yoho is a Delhi footwear brand whose 40 Myntra listings read were all made in India. Who owns it, who makes its slippers and sneakers, and what they cost.

Wrogn is run by a Bengaluru company with Aditya Birla Fashion and Retail as a minority holder. All 40 Myntra records read declared India as country of origin.

Some By Mi is owned by Korean private-equity firm JKL Partners. Its toner prints its acid levels; on 3 September 2026 Nykaa charged 16% over the Korean store.

Who owns Nautica, who sells it in India, where it is made, what the shelf charges against MRP and what its pages publish on water resistance.