Urban Monkey is a Mumbai streetwear brand best known for caps, along with wallets, T-shirts, shirts and backpacks. It was started by Yash Gangwal, grew out of India’s skate and hip-hop scene, and appeared on the first season of Shark Tank India.
Unlike most brands in this price range, it barely discounts. Across the 16 Urban Monkey products we track, the typical piece sold for ₹1,599, only 11% below its MRP. That makes it an expensive cap, and an honest price tag.
Urban Monkey is a genuine Mumbai brand run by Urban Monkey Private Limited, and its caps sell for a typical ₹1,549 at a median discount of just 11%. You are paying for the street-culture brand and the design, so a ₹1,500 cap is only worth it if you care about those. Where it is made depends on the item: one cap we checked said China, two other items said India.
Snapshot
- Founded
- Sources give 2013 or 2014
- Founder
- Yash Gangwal
- Headquarters
- Mumbai, India
- Current owner
- Urban Monkey Private Limited, run by its founder
- Category
- Streetwear: caps, wallets, T-shirts, shirts and backpacks
- Price band in India
- MRPs of ₹999 to ₹4,799; most pieces sell for ₹1,000 to ₹2,000. Mid-range
- Available in India
- Official: its own website and Myntra
How it started
Yash Gangwal started Urban Monkey in Mumbai, with sources dating it to 2013 or 2014. It began with headwear and skateboards, aimed at underground artists, rappers and athletes, and it built its name inside that scene.
In Season 1 of Shark Tank India, Gangwal asked for ₹1 crore for 1% of the company, which implied a ₹100 crore valuation. He left without a deal. In May 2024, the brand joined Myntra’s Rising Stars programme for Indian direct-to-consumer labels, bringing more than 170 styles to the platform.
Published sales figures for Urban Monkey conflict and come from weak sources, so this page does not rely on them. The ₹100 crore valuation was the founder’s ask on television, not a value any investor paid.
What they actually make
Caps are half of our list, eight of 16 products, followed by wallets, T-shirts and a shirt. It also sells backpacks, pullovers, denim and shorts.
Where a piece is made varies. On 30 October 2026, an embroidered cap on Myntra listed China as the country of origin and named Arya Designs with a Hong Kong address. A baseball cap and a printed 3M Thinsulate item listed India, and named Urban Monkey Private Limited, Bhumi World Industrial Park, Pimplas. Since China-made and India-made pieces sit side by side, check the listing if that matters to you.
What Urban Monkey costs in India
We looked at all 16 products listed on FashionAudit on 30 October 2026. The median MRP was ₹1,799 and the median selling price was ₹1,599.
- Typical MRP
- ₹1,799
- Typical selling price
- ₹1,599
- Gap
- 11% below MRP
- Checked on
- 30 October 2026
Median prices, FashionAudit listings, 30 October 2026. The blue part is what you pay. There is hardly any striped MRP left.
On Myntra, the same day, three items we checked sold for less: ₹1,097 to ₹1,439.
A ₹1,550 cap is expensive, but at least the tag is close to what you actually pay.
Typical selling price after each name. FashionAudit listings: Bonkers Corner 22, Snitch 46, Urban Monkey 16, The Souled Store 100. Item mixes differ.
Urban Monkey belongs with the brands that hold their prices, such as Snitch and The Souled Store, and well away from the labels that print ₹2,000 MRPs on ₹500 clothes. Its price is the price, which is unusual. On our list, a typical Bewakoof piece sells for about half as much.
Who Urban Monkey is actually for
It suits buyers who follow Indian skate, hip-hop and street culture, and who want a cap or wallet from a brand that belongs to that scene. If the design matters to you, ₹1,500 can be reasonable.
It is hard to justify if you only want a cap to keep off the sun, because plain caps cost a fraction of this. It is also not a value play: the price is close to the MRP almost everywhere.
Distinctive street-culture designs
Honest MRPs: a median 11% off
Founder-run Indian brand
Caps cost about ₹1,500
Country of origin varies by item
No reliable published sales figures
Reputation and controversies
Urban Monkey has a strong identity and a lot of attention, thanks in part to Shark Tank India. The Sharks passed on it, and the valuation Gangwal asked for was never tested by an investor there.
Some profiles repeat claims such as India’s largest headwear brand, and net-worth figures that conflict with one another. We could not confirm them, and buyers should read them as marketing rather than as facts.
Buying it in India
Check the origin on each cap
Some caps list China and others list India. If that matters to you, read Product Details before you pay.
Buy from Urban Monkey directly
Its own website or listings sold by Urban Monkey Private Limited on Myntra are the safe route.
Compare the site and Myntra
Three items we checked sold for ₹1,097 to ₹1,439 on Myntra, below the typical price on our list. Check both.
Be wary of big discounts
A median 11% off is normal. A very cheap Urban Monkey cap from an unknown seller deserves suspicion.
You can compare current Urban Monkey prices on our Urban Monkey shop page.
Common questions
Is Urban Monkey an Indian brand?
Yes. It is a Mumbai brand founded by Yash Gangwal and run by Urban Monkey Private Limited. Some of its products are made in China, so check the country of origin on each listing.
Did Urban Monkey get a deal on Shark Tank India?
No. Yash Gangwal asked for ₹1 crore for 1% in Season 1, but left without a deal, according to the episode summaries we read.
Why are Urban Monkey caps so expensive?
You are paying for the brand and design. Caps sold for a typical ₹1,549 on our list, and the brand discounts little: its median discount was just 11%.
Where are Urban Monkey caps made?
It varies. On 30 October 2026 one cap on Myntra listed China and two other items listed India, with Urban Monkey Private Limited named on those two.
Is Urban Monkey worth it?
If you value its street-culture designs, ₹1,500 can be fair. If you just want a cap, it is not good value, since cheaper caps do the same job.
How we research and verify brand audits: our methodology.
References
- Indian Retailer, 1 May 2024 — founder, 2013 founding, Myntra Rising Stars, 170+ styles, product range
- YourStory, profile of Urban Monkey — hip-hop and street-culture focus
- Bizzbucket, Shark Tank India episode summary — ask of ₹1 crore for 1%, no deal
- ThePrint (ANI press release), 2022 — 2014 start date, headwear and skateboards
- Myntra, Urban Monkey listings, checked 30 October 2026 — country of origin, makers, sellers, prices
- FashionAudit Urban Monkey listings, 30 October 2026 — MRP and selling-price analysis of 16 products, and comparison with Bonkers Corner, Snitch and The Souled Store
Urban Monkey is a real Mumbai street-culture brand with one rare virtue: an honest price tag, at a median 11% below MRP.
It is still a ₹1,500 cap. You are paying for an identity, not for the cloth, and the Sharks’ refusal to invest at ₹100 crore is a reminder that attention is not the same as scale. Check the origin too, because some caps are made in China.
Buy Urban Monkey if you belong to the culture it speaks to; if you just want a cap, spend ₹300.
