Independent

One company is the seller of record on 7,649 of 7,662 Soch listings on Myntra and the declared manufacturer on every record read in full. Who owns that company could not be established.

Across 1,409 Indya listings on four marketplaces, three were reduced; on the brand’s own shop, 288 of 288 were. Both halves read on 7 September 2026.

Max Fashion sold at MRP on 90.1% of 10,173 listings on 6 September 2026, carries no sale section, and prints a coupon-derived Best price under every price in the catalogue.

LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.

Most Indian clothing shops print two numbers on a listing: a maximum Read more

Sunday Riley’s Indian MRPs sit at 101-104% of its own American list prices, but the prices actually asked on 5 September 2026 were 50-59%. Ownership, the FTC consent order, certifications and what the pack does not say.

Augustinus Bader runs to ₹1,623.33 a millilitre in India. The professor, the patent and the panel sizes, checked against the registers on 5 September 2026.

The UK company behind The Body Shop is in liquidation; the Indian franchisee is not. What the brand costs here, who imports it, and the one advertising finding on record.

Plum is founder-run, PETA-listed and mostly made in Maharashtra. Its 1% Retinol & Bakuchiol serum lists neither ingredient by name, and its 50 ml niacinamide serum is 27% cheaper per ml than the 15 ml.

Pilgrim is a Mumbai brand made by contractors in Jammu, Baddi and Parwanoo. We check its Spanish, Korean and French claims against the pack, its sunscreens against what it publishes, and its MRP against the price it actually charges.

SUGAR Cosmetics is independent and Mumbai-run, but seven of ten product pages we read declare imports, and the filings show a loss every year on record. The full audit, with every figure dated.

The name says Switzerland. The register says Delhi, and nine of eleven product declarations say China. What Swiss Beauty actually is, who makes it, and what it should cost you.

Typsy Beauty named a manufacturer and origin on two of eleven product pages we read, and its ₹449 kajal declares no weight at all. Prices, claims and the record, checked 3 September 2026.