Indo Era is an Indian women’s ethnic wear brand selling kurta sets, kurtas, suits, dresses and co-ord sets, mostly for ₹1,000 to ₹2,000. It launched in 2019 on Myntra and Amazon, and it is run by Zenzior Brand Technology Private Limited of Surat.
Its rise has been unusually quick, from a start-up to about ₹215 crore of net revenue in FY24. Across the 25 Indo Era products we track, the typical piece sold for ₹1,599.
Indo Era is a genuine Indian brand, started by a former Myntra employee and made in India by contract factories in Surat, Jaipur and Kolkata. A typical kurta set sells for about ₹1,600, which is fair for what you get. The MRP is not: the median discount on our listings was 68%, so judge a ₹5,399 MRP set as a ₹1,600 set.
Snapshot
- Founded
- Registered in 2018; brand launched in March 2019
- Founder
- Srishti Tanwani (CEO), with Ambrish Miyani (COO) and Deepak Sheta (CFO)
- Headquarters
- Surat, Gujarat, India
- Current owner
- Zenzior Brand Technology Private Limited, run by its founders
- Category
- Women’s ethnic wear: kurta sets, kurtas, suits, dresses, co-ord sets
- Price band in India
- MRPs of ₹2,999 to ₹7,999; most pieces sell for ₹1,000 to ₹2,000. Mid-range
- Available in India
- Official: Myntra, Flipkart, Amazon, Lifestyle, Shoppers Stop, its own website and a few stores
How it started
Srishti Tanwani studied fashion management at NIFT and worked at Myntra for eight months. There she met Ambrish Miyani and Deepak Sheta, who supplied the start-up as vendors. They registered the business in 2018 and launched Indo Era on Myntra and Amazon in March 2019, with 120 products.
The range now runs to more than 4,800 products. The business was a partnership firm until January 2023, when it became a private limited company. That is why its FY23 filing shows only ₹3.11 crore: the founder says it understates the real scale.
Founder’s figures, reported by Inc42 in April 2025. Filed net revenue for FY24 was lower, at ₹214.88 crore, with ₹4.14 crore of profit.
What they actually make
Indo Era sells women’s ethnic and Indo-western clothes. Kurta sets are the core: 24 of the 25 products we track are kurta and suit sets. New designs reach the market in 20 to 45 days, according to the company.
It does not run its own factories in the usual sense. Inc42 reported that contract partners in Surat, Jaipur and Kolkata work only for the brand, handling fabric buying, embroidery and stitching. On 30 October 2026, three Indo Era sets we checked on Myntra listed India as the country of origin and named Zenzior Brand Technology, Ashirwad Textile Market, Magob, Surat, as the manufacturer.
What Indo Era costs in India
We looked at all 25 Indo Era products listed on FashionAudit on 30 October 2026. The median MRP was ₹5,399 and the median selling price was ₹1,599.
- Typical MRP
- ₹5,399
- Typical selling price
- ₹1,599
- Gap
- 68% below MRP
- Checked on
- 30 October 2026
24 of 25 listings sold at 50% or more below MRP.
A ₹5,399 MRP on a kurta set that sells for ₹1,599 tells you what the tag says, not what the set is worth.
On Myntra the same day, a floral cotton set with a ₹2,999 MRP sold for ₹1,196, and an embroidered set with dupatta marked ₹3,999 sold for ₹1,395.
Typical selling price after each name. FashionAudit listings: Anouk 52, Indo Era 25, Libas 30, Biba 4. Prices cover different item mixes.
At about ₹1,600 for a set, Indo Era sits close to Libas. Anouk and Biba show lower typical prices here, but those lists include many single kurtas rather than full sets.
Who Indo Era is actually for
Indo Era suits a woman who wants a full kurta set for office, a family function or a festival at about ₹1,000 to ₹2,000, and who shops online. It began with buyers in smaller cities and is now moving into the metros.
It is less suited to anyone who wants handcrafted or artisan clothes, since this is a large, fast-moving range. It also has few stores, so most buyers cannot try before they buy.
Full kurta sets at about ₹1,600
Made in India by dedicated contract partners
Large choice of styles
MRPs are far above the real price
Few stores, so fit is hard to check
Growth figures are mostly the founder’s own
Reputation and controversies
Indo Era’s record is mainly its growth story. The gap between the founder’s ₹300 crore gross figure and the filed ₹214.88 crore net figure for FY24 is normal: gross sales are counted before returns and discounts. Filed net revenue is the figure to trust.
The company said in 2025 that it had five stores and planned 25 more that year, focused on metros. It was also bootstrapped at launch, and it told Inc42 it spent nothing on marketing until 2024.
Buying it in India
Check the maker line
Genuine listings name Zenzior Brand Technology Private Limited, Surat, with India as the country of origin.
Know the fair price
Most Indo Era kurta sets sell for ₹1,000 to ₹2,000. Near the MRP, you are overpaying by a wide margin.
Read the fabric
Sets come in different fabrics. For Indian summers, the listing’s fabric line matters more than the discount.
Compare the same set across apps
Indo Era sells on several marketplaces, so check the same design on Myntra, Flipkart and Amazon before you buy.
You can compare current Indo Era prices on our Indo Era shop page.
Common questions
Is Indo Era an Indian brand?
Yes. Indo Era was started by Srishti Tanwani, Ambrish Miyani and Deepak Sheta and launched in 2019. It is run by Zenzior Brand Technology Private Limited of Surat, and its clothes are made in India.
Who owns Indo Era?
Its founders run it through Zenzior Brand Technology Private Limited. It began without outside funding, according to Inc42’s 2025 profile.
Is Indo Era good quality?
For about ₹1,600 a set, it is fair value for everyday and festive ethnic wear. Check the fabric and read reviews of the exact design. It is a mass range, not handcrafted clothing.
Why is Indo Era always on sale?
Its MRPs sit far above its real prices. In our check, 24 of 25 listings sold at 50% or more below MRP, with a median discount of 68%.
Does Indo Era have stores?
A few. It entered offline retail in 2024 with five stores and planned more in the metros. Most sales are still through marketplaces and its website.
How we research and verify brand audits: our methodology.
References
- Inc42, 24 April 2025 — founders, history, FY23 and FY24 filed figures, founder-stated sales, contract partners, channels, stores, range and price band
- Myntra, Indo Era listings, checked 30 October 2026 — country of origin, manufacturer name and address, prices
- FashionAudit Indo Era listings, 30 October 2026 — MRP and selling-price analysis of 25 products, and comparison with Anouk, Libas and Biba
Indo Era is a real Indian success story: three founders, a fast-growing range and clothes made in India by dedicated partners. At about ₹1,600 for a kurta set, it is fair value.
The MRP is the weak spot. A median 68% discount makes the printed price meaningless, and the biggest growth numbers come from the founder rather than from filings.
Buy Indo Era at ₹1,600 for a complete set you like, and never let a ₹5,399 MRP convince you it is a bargain.
