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Fashion Audit

Aldo Brand Audit: Canadian Brand, Indian-Made Pairs on Myntra

Aldo sold at 69.9% of MRP across 100 Indian listings on 21 September 2026, and 31 of 40 declared India as origin. Who sells it here, and who answers for it.
Aldo brand audit by FashionAudit: Aldo logo and the headline “Canadian Brand, Indian-Made Pairs on Myntra” over a pair of pointed-toe women's block-heel pumps and a men's leather loafer

Aldo is a Canadian shoe and handbag brand, founded in Montreal in 1972 by Aldo Bensadoun and still privately held by the family company that carries his name. The group operates no factories of its own and, as a private company, publishes no accounts.

In India the brand reads differently from its passport. On 40 Myntra listings read on 21 September 2026, 31 declared India as the country of origin. The Indian website names a Mumbai company, Apparel Group Global Fashion Brands, as the business responsible for its customers.

The short answer

Aldo is Canadian by origin and ownership, but most of what Myntra sold under its name on 21 September 2026 was declared as made in India. Apparel Group companies were seller of record on 33 of 40 listings. Across 100 listings the median price paid was ₹10,490 against a median MRP of ₹14,999, or 69.9% of MRP.

Snapshot

Founded
1972, Montreal, by Aldo Bensadoun, on the brand’s own About page
Owner
The ALDO Group Inc., a private Canadian corporation; no ticker, no published accounts, no published revenue
Restructuring
Creditor protection in Québec from 7 May 2020; the company announced the restructuring complete on 14 July 2022
Company named on aldoshoes.in
Apparel Group Global Fashion Brands Pvt Ltd, in the site’s privacy policy
The group’s Indian company
Aldo Group India Private Limited, CIN U47713TN2024FTC170068, Chennai, incorporated 9 May 2024 (register mirrors)
Stores in India
75 locations on the aldoshoes.in store locator, read 21 September 2026
Sellers of record on Myntra
Apparel Group Global Fashion Brands Pvt Ltd 30, Flashtech Retail 7, Apparel Group India Pvt Ltd 3, of 40 listings, 21 September 2026
Declared origin
India 31, China 8, Cambodia 1, of the same 40
Median price paid in India
₹10,490 against a median MRP of ₹14,999, 100 listings, 21 September 2026

Who owns Aldo

The owner’s most recent public document is a supply-chain report filed under Canada’s forced-labour law for the year from 2 February 2025 to 31 January 2026. It names The Aldo Group Inc., a Canadian corporation, as the reporting company, with Aldo U.S. Inc. of Delaware and Aldo Group International GmbH of Switzerland as affiliates. It is signed by “Aldo Bensadoun, Founder and Director”, on 19 May 2026.

The company has no ticker and files no public financial statements, so no revenue figure exists to print. Staying private is stated policy. In November 2019 the chief executive, David Bensadoun, told BNN Bloomberg: “We will never go public. We’re a family-owned business and we enjoy being a privately-held company.” That is an interview quotation, not a filing, and it is printed as one.

The Swiss affiliate sits in Baar, in the canton of Zug. Swiss register mirrors describe Aldo Group International GmbH as established on 11 March 1985, formerly a company limited by shares, with a stated purpose of international trade in leather goods and footwear and the holding of intellectual property. Those details come from Moneyhouse and Northdata, not from the Swiss register itself.

The group also works with other companies’ brands. Its wholesale division, ALDO Product Services, lists Sperry, G.H. Bass, Ted Baker, Brooks Brothers, Hunter and Roxy as partner brands on its own site.

The 2020 restructuring

On 7 May 2020 the Québec Superior Court in Montréal issued an initial order under the Companies’ Creditors Arrangement Act, Canada’s court-supervised restructuring law. The debtors were The Aldo Group Inc., Southwest Capital Holdings Inc., Aldo U.S. Inc. and six US store and marketing companies, with Ernst & Young Inc. as the court’s monitor.

The company’s counsel, McCarthy Tétrault, records US$60 million of interim financing and related proceedings in Switzerland, France, Ireland and the United Kingdom. On 26 April 2022 the company announced that its North American creditors had approved the plan. Counsel’s note says the plan won the support of “nearly 100% of its creditors”, was sanctioned by the court and was recognised by the US Bankruptcy Court.

On 14 July 2022 the company announced that it had completed the restructuring, with David Bensadoun still chief executive. No document read records a change of control before or after the proceedings. The outcome on this page comes from the company’s releases and its counsel’s note, not from the sanction order.

The court sanctioned a plan about the group’s debts as they stood in 2022. That was not a ruling on any shoe, any shop or the brand’s Indian business, and nobody has ruled on anything beyond that plan. It is not a finding against anyone.

Aldo, 1972 to 2026
  • 1972Founded in Montreal by Aldo Bensadoun
  • 1985Swiss affiliate established in Zug
  • 2020Initial order under Canada’s restructuring law, 7 May
  • 2022Restructuring announced complete, 14 July
  • 2024Aldo Group India Private Limited incorporated, 9 May
  • 2026Apparel Group Global Fashion Brands incorporated, 28 February

Parallel events on one timeline, not a chain of ownership.

Dates from the brand’s About page, Swiss and Indian register mirrors, and the company’s releases.

Who sells Aldo in India

Aldo reaches Indian buyers through an unlisted Indian partner named by the brand’s own Indian website. Because that partner is unlisted, there are no stock-exchange filings in which it names the brand.

The route starts with the owner. The ALDO Group’s report says it sells directly in North America “and through our network of franchise partners in all other international territories in which our signature brands are present”. It names no partner in any country, India included. So India falls under that general description, but the report never mentions India.

ALDO’s global country selector links India to aldoshoes.in, which confirms the Indian site as the brand’s own. Its footer names no company, CIN or tax number. The privacy policy, effective 15 February 2024, does: it says “Apparel Group Global Fashion Brands Pvt Ltd (“ALDO and Call it Spring”) values it’s customers”, and names the same company as “responsible for your privacy”. Customer care runs through an apparelgroup.in address.

The site names the operator; the commercial terms between ALDO and Apparel Group are not published. A 2025 press release carried by Business Standard calls ALDO “a key brand within Apparel Group’s diverse portfolio”.

Three Indian companies, two groups

CompanyWhat the register mirrors carryOn the 40 Myntra declarations
Apparel Group Global Fashion Brands Pvt LtdIncorporated 28 February 2026, Kandivali West, Mumbai; ₹3 crore paid upSeller of record on 30
Apparel Group India Pvt LtdCIN U18101MH2001PTC131895, incorporated 8 May 2001, formerly Major Brands India; ₹25.87 crore paid upSeller of record on 3
Aldo Group India Pvt LtdCIN U47713TN2024FTC170068, incorporated 9 May 2024, Chennai; ₹80 lakh paid upNamed on the manufacturer line of 29

The two Apparel Group companies share directors. Register mirrors list the same two directors on both. One mirror carries Apparel Group India’s revenue for the year to 31 March 2025 as ₹1,118.13 crore. That is the whole company, across more than twenty brands, and not Aldo’s Indian sales.

The third company belongs to the other side. Its CIN carries the letters FTC, the register’s marker for a subsidiary of a foreign company. Its registered email is at aldogroup.com, and three of its four directors are also listed as signatories of Aldo Group International GmbH on Swiss register mirrors.

The remaining 7 of the 40 listings read on 21 September 2026 named Flashtech Retail as seller of record.

Worth knowing

On Myntra, seven of forty Aldo listings were sold by a company other than Apparel Group. The seller of record is shown on each listing, and it is the company your invoice and your return run through.

Where Aldo sold in India is made

The group’s own report is plain about manufacturing: “The ALDO Group does not operate any manufacturing facilities.” Its goods came from 233 factories in 16 countries in the year to January 2026. The report says 81% of its handbag and footwear production took place in 80 factories owned by 25 strategic suppliers “based mainly in China, Cambodia, Vietnam, Morocco, Indonesia and Bangladesh”. It does not list all sixteen countries, and India is not among the six it names.

The Indian declarations read on 21 September 2026 give India as the country of origin on 31 of 40 listings, China on 8 and Cambodia on 1. The manufacturer line was filled on all 40, with two names: Aldo Group India Pvt Ltd on 29 and Aldo Group International on 11.

A Legal Metrology declaration, the statutory block every packaged product sold in India must carry, names who is legally answerable for the goods. It does not necessarily name who stitched them. So the manufacturer line names the group’s own Indian company, and the origin line names India, and neither tells a reader which factory made the pair.

Aldo is one of four foreign footwear names on Myntra that day declaring India on most listings read, with Clarks on 37 of 40, FILA on 40 of 40 and Hush Puppies on 39 of 40. Hush Puppies is sold there mostly by Bata India, on 23 of 40. Birkenstock read the other way: Germany on all 40.

What Aldo costs in India

The brand facet on Myntra is filed in capitals, ALDO, and carried 1,942 listings on 21 September 2026. Across 100 distinct listings the median MRP was ₹14,999 and the median price paid ₹10,490, which is 69.9% of MRP. Sixty-four of the 100 were reduced, across 23 distinct MRPs and five discount levels from 30% to 70%.

The shelf is shoes, not something else under the name: casual footwear made up 42 of the 100 and formal 24.

For scale on the same shelf that day, Birkenstock sold at 94.4% of MRP, Clarks at 88.0%, Hush Puppies at 71.8% and FILA at 64.5%. Aldo’s share of MRP put it near the bottom of that range, while its ₹14,999 median MRP was the highest of any brand sounded that day.

ModelStyle codeUS list priceUpper
Ellya loafer, black14403474US$98.00“Shiny Leather”
Kaydienh knee-high boot, black14183570US$129.90“Smooth Synthetic”
Ritchie Chelsea boot, dark beige14493058US$134.90“Suede Leather”

US prices from aldoshoes.com, checked on 21 September 2026. Indian figures above the table checked on 21 September 2026.

The US list prices are given for reference only; no exchange rate is applied and no like-for-like Indian price is set against them. The US pages do not say whether sales tax is included, and print no country of manufacture.

One point on duty. The 31 listings declaring India carry no import duty, so no duty calculation belongs to them, and none is attached here. Where the Indian price sits against the US one is a pricing decision this page does not claim to explain.

The name on the box is Canadian; on 31 of the 40 Indian listings read, the country on the box is India.

What the product claims stand on

Aldo makes few technical claims, and the ones read carry few numbers. The table sets out what was found on the brand’s own pages and one partner’s article.

ClaimFigure publishedStandard or certifier named
Pillow Walk, “dual density foam and padded insoles”NoneNone
“Climate neutral”, September 201833% footprint reduction plus offsetsSouth Pole, the consultancy that provided the offsetting
“98% PVC-free products”, 201898%None
“striving toward Net Zero by 2050”Target year onlyNone

The leather pages read state no tannage and no Leather Working Group rating, and no vegan or waterproof claim appeared on the pages read. The climate-neutral figure comes from a 2018 article by South Pole, the consultancy that provided the offsetting.

How the Indian business compares

The Indian paper trail is thinner than for brands sold through a listed partner. On the Skechers audit, a listed reseller’s own exchange filing matches the marketplace reading. Nike‘s shelf was sold by Nike India Private Limited on all 40 listings read on 20 September 2026. Aldo sits between the two: a partner the brand’s site names, and a seller the marketplace confirms, with no filing from either side describing the terms.

Apparel Group India’s own 2025 release reports “250+ stores and 20+ brands” across 38 cities. The Aldo site’s store locator listed 75 locations on 21 September 2026, including ALDO Accessories formats, with contact addresses at apparelgroup.in.

Who Aldo is actually for

Aldo in India suits a buyer who wants a mall-brand dress shoe or boot and is content to buy from the franchise’s own shops or its named sellers. It suits less well anyone paying for an imported pair, because most listings read were declared as made in India.

Check 01

Turn the box over

Thirty-one of 40 listings read declared India as origin. The origin and the manufacturer are printed on the box as well as the listing.

Check 02

Read the seller of record

Apparel Group companies sold 33 of 40 listings read. If the listing names another seller, that is the company answerable for your return.

Check 03

Do not pay the tag

Sixty-four of 100 listings were reduced, at 30% to 70%. The median pair sold at ₹10,490 against a ₹14,999 MRP.

Check 04

Ignore payment calls

The Indian site states: “ALDO INDIA WILL NEVER CALL OR MESSAGE YOU ASKING FOR PAYMENTS, OTPs, OR PASSWORDS.”

Common questions

Is Aldo an Indian brand?

No. Aldo was founded in Montreal in 1972 and is owned by The ALDO Group Inc., a private Canadian company. On 40 Myntra listings read on 21 September 2026, however, 31 declared India as the country of origin.

Who sells Aldo in India?

The privacy policy on aldoshoes.in names Apparel Group Global Fashion Brands Pvt Ltd. On Myntra on 21 September 2026 that company was seller of record on 30 of 40 listings, Apparel Group India on 3 and Flashtech Retail on 7. No published document sets out the terms between ALDO and Apparel Group.

Where are Aldo shoes sold in India made?

Of 40 listings read, 31 declared India, 8 China and 1 Cambodia. The group’s report says it runs no factories of its own and names six countries for most of its production; India is not among them.

What was Aldo’s 2020 restructuring?

The group entered court-supervised restructuring in Canada on 7 May 2020, and announced on 14 July 2022 that it had completed it, under the same leadership. No change of control is recorded in any document read.

How much does Aldo cost in India?

Across 100 Myntra listings on 21 September 2026, the median MRP was ₹14,999 and the median price paid ₹10,490, or 69.9% of MRP. Sixty-four of the 100 were reduced.

References

  1. The ALDO Group, FY2025 supply-chain report, signed 19 May 2026 — reporting entities, fiscal year, the founder’s signature, the franchise description, no manufacturing facilities, 233 factories in 16 countries, the 81% quotation
  2. BNN Bloomberg, 18 November 2019 — David Bensadoun’s “We will never go public” quotation
  3. ALDO, About us — founded 1972 in Montreal by Aldo Bensadoun; the Net Zero 2050 wording
  4. Moneyhouse mirror, Aldo Group International GmbH and Northdata mirror — Baar address, 1985 establishment, former form, purpose
  5. ALDO Product Services — the six partner brands
  6. Office of the Superintendent of Bankruptcy, CCAA record for The Aldo Group Inc. — initial order of 7 May 2020, court, debtors, monitor
  7. McCarthy Tétrault case note — interim financing, related proceedings abroad, creditor support, sanction and US recognition
  8. ALDO Group release, 26 April 2022 — creditor approval of the plan
  9. ALDO Group release, 14 July 2022 — restructuring completed, David Bensadoun as chief executive
  10. ALDO global country selector, India — the link to aldoshoes.in
  11. aldoshoes.in privacy policy, effective 15 February 2024 — Apparel Group Global Fashion Brands Pvt Ltd as the responsible company
  12. aldoshoes.in FAQ — customer care contacts and the payment-fraud notice
  13. aldoshoes.in store locator — 75 locations, read 21 September 2026
  14. Business Standard / ANI press release, 10 June 2025 — ALDO as “a key brand within Apparel Group’s diverse portfolio”; 250+ stores, 20+ brands, 38 cities
  15. IndiaFilings mirror, Apparel Group Global Fashion Brands Private Limited — incorporation date, paid-up capital, Kandivali address, directors
  16. ZaubaCorp mirror, Apparel Group India Private Limited and TheCompanyCheck mirror — CIN, incorporation, former names, capital, directors, FY2025 revenue
  17. TheCompanyCheck mirror, Aldo Group India Private Limited and InstaFinancials mirror — CIN, incorporation, capital, directors, email domain
  18. Myntra, brand facet ALDO, read 21 September 2026 — 1,942 listings, the 100-listing sounding, 40 declarations, sellers of record; the comparison brands’ soundings the same day
  19. Ellya, Kaydienh and Ritchie product pages, aldoshoes.com — US prices, style codes, uppers; the Pillow Walk wording
  20. South Pole, 16 November 2018 — the climate-neutral and 98% PVC-free figures
The FA take

What is good about Aldo in India is that the chain can be followed. The brand’s own site names its operator, the marketplace confirms Apparel Group companies on 33 of 40 listings, and every declaration read names a manufacturer. With 64 of 100 listings reduced and a median paid price of ₹10,490, nobody needs to pay the ₹14,999 median tag.

What to keep in mind is where the pairs are made. The owner’s report names six countries for most of its global production, and India is not one of them, while the Indian declarations read on 21 September 2026 named India on 31 of 40. A buyer who wants an imported pair should check the origin on the box.

Buy Aldo in India as a mostly Indian-made mall brand at around ₹10,490 a pair, not as a Canadian import, and never at full MRP.

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