Wrogn sells a great deal of clothing. Its Myntra brand page carried 9,887 listings on 11 September 2026, and its own shop carried 4,666 products the same day. It is one of the few Indian menswear labels most shoppers can name without prompting, and this page sets out who owns it.
The published record answers most of it. A conglomerate holds just under a third of the company, the company itself appears to have taken the brand’s name, and twenty-one different firms are declared as the manufacturer across forty listings read in full.
Wrogn is run by a Bengaluru company at CIN U92412KA2012PTC103560, in which Aditya Birla Fashion and Retail held 32.84% as at 11 September 2026, on the group’s own published account. On 11 September 2026 the brand’s own shop charged 64.1% of its struck prices while Myntra charged 45.3% of MRP, two figures measured against different reference prices.
- Brand founded
- 2014, by Anjana and Vikram Reddy, per the Aditya Birla Group’s brand page
- Operating company
- CIN U92412KA2012PTC103560, incorporated 23 April 2012, Bengaluru
- Name on the register
- Mirrors read on 11 September 2026 give both “Wrogn Private Limited” and “Universal Sportsbiz Private Limited”
- Largest published outside holder
- Aditya Birla Fashion and Retail, 32.84%, on the group’s own account
- Typical price charged
- ₹959 median on Myntra, ₹1,299 median on wrogn.com, both read 11 September 2026
- Catalogue size
- 9,887 listings on the Myntra brand page; 4,666 products on wrogn.com
- Country of origin declared
- India on 40 of 40 Myntra records read in full
Who owns Wrogn
The Aditya Birla Group’s own brand page states that in 2024 Aditya Birla Fashion and Retail acquired a 32.84% stake in Wrogn, through its subsidiaries Aditya Birla Digital Fashion Ventures and the D2C brand house TMRW. That is the highest published figure for any outside holder, and it is published by the buyer rather than inferred by anyone else.
It arrived in two tranches. On 19 and 20 June 2024 trade press reported TMRW investing ₹125 crore for a 16% stake, with an option to acquire a majority later. The deal counsel’s note of 26 August 2024 describes the same transaction as a strategic primary investment of ₹125 crore into Universal Sportsbiz Private Limited with an option for a majority stake, and states no percentage at all.
On 17 October 2024 a further ₹75 crore was reported, subscribed as 12,225 compulsorily convertible preference shares, taking the holding from 17.10% to 32.84% on a fully diluted basis. The June report says 16%. The October report’s stated starting point is 17.10%. Both figures are printed here and neither is reconciled.
An option is not an exercise. No source read here reports Aditya Birla taking up the majority option, so as at 11 September 2026 the published position is a minority of 32.84% and nothing further. The holding also sits on the Aditya Birla Fashion and Retail side of the group’s demerger rather than with Aditya Birla Lifestyle Brands, whose results release of 7 May 2026 lists Louis Philippe, Van Heusen, Allen Solly, Peter England, Simon Carter, American Eagle and Reebok, and does not mention Wrogn or TMRW anywhere.
Earlier money is on the record; current percentages are not. ₹100 crore was reported raised in October 2018 from Accel, NB Ventures and Alteria Capital, at a valuation put at about $100 million. Flipkart Group invested in a Series F round reported on 5 November 2020, with no amount and no percentage disclosed by any source read. Whether Accel or Flipkart hold anything today, and at what percentage, is not published anywhere read for this piece. A reported round is not a shareholding, and it should not be read as one.
The name on the register is in two places at once
The three register mirrors below all describe the same company at CIN U92412KA2012PTC103560, incorporated 23 April 2012, with a registered office on CMH Road, Indiranagar, Bengaluru. The brand’s own contact page prints that CIN and that address. Read on 11 September 2026, the records do not all say the same thing.
| Record | Name it carries | Read on |
|---|---|---|
| Zauba Corp, a mirror of the company register | Wrogn Private Limited | 11 September 2026 |
| The Company Check, a mirror of the company register | Wrogn Private Limited | 11 September 2026 |
| Tofler, a mirror of the company register | Universal Sportsbiz Private Limited | 11 September 2026 |
| Seller of record, 9 of 40 Myntra listings | WROGN PRIVATE LIMITED | 11 September 2026 |
| wrogn.com product page | Sold and marketed by Wrogn Pvt Ltd | 11 September 2026 |
Four of those five carry the new name and one carries the old. A named trade publication reporting the October 2024 stake increase also calls the target Wrogn Private Limited. No dated resolution recording a change of name could be located, so this page prints the records and draws no line from one to the other.
The company has moved states over its life as well. One register mirror lists two former CINs, in Andhra Pradesh and then Telangana, before the current Karnataka number. The brand’s own contact page carries that Karnataka CIN and the Indiranagar address, which ties the brand’s online store directly to the registered company.
What Wrogn costs in India
Two hundred Wrogn listings were read one at a time on Myntra on 11 September 2026. Of those, 198 were reduced. Together they charged 45.3% of MRP, at a median charged price of ₹959, across 31 distinct MRPs and 32 distinct discount percentages. That sample was drawn from a marketplace search rather than the full brand page, so treat it as indicative rather than a catalogue reading; the catalogue figure is the brand page’s 9,887 listings.
The brand’s own shop was read in full the same day — all 4,666 products in its online catalogue. Of those, 4,611, or 98.8%, carried a reduction. Together they charged 64.1% of the struck price, at a median charged price of ₹1,299, across 70 distinct struck prices and 52 distinct discount percentages. One product on the day: a slim-fit placement-printed T-shirt, struck at ₹899, charged ₹599, marked 33% off.
On the brand’s own store the higher figure is a struck price shown beside the selling price, a different reference point from the MRP on a marketplace listing.
- Myntra, share of MRP charged
- 45.3%
- wrogn.com, share of struck price charged
- 64.1%
- Gap
- +18.8 points on the brand’s own shop
- Checked on
- 11 September 2026
So the brand’s own shop charges about nineteen points more of its own higher published figure than the marketplace charges of MRP. It is an aggregate comparison of how much of each channel’s higher published price is actually charged, not a like-for-like comparison of the same garment in both places, because no matched pair was read. On this measure, buying direct was not the cheaper route on the day.
Wrogn is not alone in this. Bummer, read the same day, charged 82.9% of the struck price on its own site against 73.7% of MRP on Myntra — about nine points dearer at home, on the same aggregate measure. Snitch, another Indian label that sells direct, is the rarer case where the two channels agree.
Who is answerable for a Wrogn garment
Forty Myntra records were read in full on 11 September 2026, declaration block included. Across those forty, twenty-one distinct declared-manufacturer strings appear. Most are third-party firms, and the most frequent appears on eight records.
A packaged-goods declaration names who is legally answerable for the goods, not who sewed the garment, and a brand of this size buying from many factories is ordinary. What it does mean is that the name on the label changes from style to style, so there is no single maker behind a Wrogn shirt to hold in your head.
Three sellers of record appear across the same forty listings: Westbury Holdings Private Limited on 22, Technocraft Ventures on 9, and Wrogn Private Limited on 9.
On some listings the same firm appears as both the declared manufacturer and the seller of record.
Wrogn listings name different manufacturers from style to style. Read the declaration on the listing you are actually buying, rather than assuming one maker stands behind the label.
Country of origin reads India on 40 of 40 Myntra records. Net quantity is present on 40 of 40. The brand’s own product page prints a manufacturing-details line reading “Sold and marketed by Wrogn Pvt Ltd” and the words “Inclusive of all taxes” beside the price. For the full declaration block, with country of origin and net quantity, the Myntra listing is the place to look.
Fibre composition is thinner still. A percentage composition appears on 4 of the 40 Myntra records, and on 33 of 4,666 descriptions on the brand’s own store, nearly all of them the single line “100% cotton”.
Fabric weight on Wrogn listings
Fabric weight is measured in grams per square metre, or GSM. Wrogn’s listings do not give a figure. Across 40 Myntra records read in full, GSM appears on zero. Across 4,666 products on its own store, the word appears four times, every one of them inside the product name “Heavy GSM Oversized Fit T-Shirt”, used as an adjective with no number attached anywhere on the page.
The phrase is a product name, not a measurement: “Heavy GSM” gives a shopper no figure to compare against another shirt. This is not a Wrogn peculiarity either: nineteen clothing brands have been checked here, H&M and Uniqlo among them, and not one publishes a fabric weight figure a shopper can read before buying. Wrogn uses the term in product names without a figure beside it.
The money behind the brand
Reported revenue fell from FY2023 to FY2025 while reported losses rose. The figures below come from a trade publication’s readings of statements filed with the Registrar of Companies, reported in September 2024 and September 2025 — the register as read by a reporter, not accounts examined here.
- FY2023₹344.3 crore revenue, ₹44.26 crore loss
- FY2024₹243.75 crore revenue, ₹56.76 crore loss
- FY2025₹223 crore revenue, ₹75 crore loss
Advertising and promotion spend rose 63% year on year in FY2025.
Entrackr, reading annual financial statements filed with the Registrar of Companies, 13 September 2024 and 25 September 2025.
Two figures in that run need a caveat. The same publication later restates FY2024 revenue as ₹245 crore against its own earlier ₹243.75 crore, and The Company Check, a register mirror, gives FY2025 revenue as ₹232.34 crore against Entrackr’s ₹223 crore; the two may be measured on different bases. Both pairs are printed here as each source gives them. For the year ended 31 March 2026, no filing or report could be found at all.
In October 2018 the company told FashionNetwork India it had done ₹150 crore in the year to March 2018, a press figure that may not be on the same basis as the filed statements above. After the Aditya Birla investment, TMRW’s release set out an ambition of ₹1,500 crore within five years.
Store counts are published only from time to time. The same 2018 report gives 305 stores across 50 cities. A November 2020 report gives over 750 offline outlets in more than 100 cities, but for the parent company’s brands together rather than Wrogn alone. The most recent count found is five Wrogn exclusive stores in Bengaluru as at 5 November 2025, with a Hyderabad flagship opened around 13 September 2025. No current national total is published.
On 11 September 2026 Wrogn’s own shop charged 64.1% of its struck prices; Myntra charged 45.3% of MRP.
Wrogn’s founders and brand ambassadors
The Aditya Birla Group’s own brand page says Wrogn was founded in 2014 by Anjana and Vikram Reddy and describes Virat Kohli as its co-creator; TMRW’s press release on the ₹125 crore investment names the Reddys as the founders. The brand added a second brand ambassador in September 2025.
Three things to check before you buy
Read the declaration on the listing
On Myntra, country of origin and net quantity sat on all 40 Wrogn records read on 11 September 2026. If the declaration matters to you, the marketplace listing carries it.
Compare both shops before you commit
Open both and compare the price actually charged for the garment in your hand, not the percentage-off badge on either.
Treat “Heavy GSM” as a name, not a number
Four Wrogn products carry those words in their title and no fabric weight figure appears anywhere on the site. Judge the weight in your hands.
Common questions
Who owns Wrogn?
The brand is run by a Bengaluru company at CIN U92412KA2012PTC103560, incorporated on 23 April 2012. Aditya Birla Fashion and Retail holds 32.84% of it on the group’s own published account, acquired in two tranches during 2024 through Aditya Birla Digital Fashion Ventures and TMRW. That is a minority. The brand was founded by Anjana and Vikram Reddy; no current percentages for the founders or earlier investors are published.
Is Wrogn an Indian brand?
Yes. The company is Indian and registered in Karnataka, and country of origin read India on all 40 Myntra records examined on 11 September 2026. The largest published outside shareholder, Aditya Birla Fashion and Retail, is also Indian.
Is Wrogn cheaper on its own website?
On 11 September 2026, the aggregate figures said not. Across 4,666 products its own store charged 64.1% of the struck price, while a 200-listing sample on Myntra charged 45.3% of MRP. That is an aggregate comparison across each channel’s own higher published figure, not the same garment priced in two places.
Who founded Wrogn?
The Aditya Birla Group’s brand page names Anjana and Vikram Reddy as the founders, in 2014.
Does Wrogn publish fabric weight or composition?
Fabric weight, no. GSM appears on none of the 40 Myntra records read and only as part of four product names on the brand’s own store, with no number anywhere. Percentage fibre composition appears on 4 of those 40 Myntra records and on 33 of 4,666 descriptions on wrogn.com.
Why does the company have two different names?
Two register mirrors, Zauba Corp and The Company Check, give the name as Wrogn Private Limited, while a third, Tofler, gives Universal Sportsbiz Private Limited, all at the same CIN and all read on 11 September 2026. The Myntra seller line and the brand’s own site also use the Wrogn name. No dated resolution recording the change could be located, so this page reports what each record carries and nothing more.
References
- Aditya Birla Group brand page — the 32.84% stake, the 2014 founding by Anjana and Vikram Reddy, and the co-creator credit.
- Aditya Birla Group, TMRW — Wrogn in TMRW’s stated portfolio, and TMRW sitting under Aditya Birla Fashion and Retail.
- TMRW press release on the ₹125 crore investment — founders named and the ₹1,500 crore ambition.
- Deal counsel note, 26 August 2024 — the ₹125 crore primary investment and the option for a majority stake, with no percentage stated.
- YourStory, 17 October 2024 — the further ₹75 crore and the move from 17.10% to 32.84%.
- Storyboard18 — the fully diluted basis, the 12,225 compulsorily convertible preference shares, and the target named as Wrogn Private Limited.
- Inc42, 19 June 2024 — the 16% figure for the first tranche.
- Aditya Birla Lifestyle Brands results release, 7 May 2026 — the brand list that does not include Wrogn or TMRW, placing the stake on the ABFRL side of the demerger.
- Zauba Corp, a mirror of the company register — CIN, incorporation date, registered office, capital, directors, and the page headed Wrogn Private Limited.
- The Company Check, a mirror of the company register — the name Wrogn Private Limited, the two former CINs, and FY2025 revenue of ₹232.34 crore.
- Tofler, a mirror of the company register — the name still given as Universal Sportsbiz Private Limited at the same CIN.
- wrogn.com contact page — the CIN and Indiranagar registered address printed on the brand’s own store.
- Entrackr, 13 September 2024 — FY2023 and FY2024 revenue and loss figures from statements filed with the Registrar of Companies.
- Entrackr, 25 September 2025 — FY2025 revenue of ₹223 crore, the ₹75 crore loss, the restated FY2024 figure, and advertising spend up 63%.
- Entrackr, 18 October 2018 — the ₹100 crore round, the investors named and the valuation.
- Entrepreneur India, 20 June 2024 — the ₹125 crore investment as reported in June 2024.
- Business Today, 5 November 2020 — the Flipkart Series F round with no amount or percentage disclosed, and the 750-plus outlet figure for the parent’s brands.
- FashionNetwork India, 29 October 2018 — 305 stores across 50 cities and ₹150 crore FY2018 revenue.
- Indian Retailer, 5 November 2025 — five Wrogn exclusive stores in Bengaluru.
- Deccan Chronicle, 13 September 2025 — the second brand ambassador and the Hyderabad flagship.
- Free Press Journal, 26 March 2022 — the brand’s co-creator and ambassador.
Wrogn is a real brand with a real company behind it, and the ownership question has a published answer. The Aditya Birla side put ₹200 crore in across two tranches in 2024 for 32.84%, on the group’s own account, with an option for more that no source read here reports being taken up. The clothes sell in volume, the price actually charged runs around ₹959 on the marketplace, and for a printed T-shirt at that money there is nothing to complain about.
Where to buy is the real decision. On 11 September 2026 the brand’s own shop took 35.9% off its struck prices on aggregate while Myntra took 54.7% off MRP, and the Myntra listings carried the fuller declaration, with country of origin and net quantity. A shopper who wants the lower price and the most information about the garment was better served by the marketplace on the day.
Buy the shirt if you like the shirt, but buy it wherever it is cheapest on the day — and read the declaration on the Myntra listing before you do.
