Bummer sells innerwear straight to the buyer — its own Shopify shop, a marketplace shelf, and a great deal of MicroModal. On 11 September 2026 its own store carried 201 products and its Myntra brand page carried 195 listings, and the two channels publish different details about the same goods.
The company behind the brand is Ballr Apparels Private Limited of Ahmedabad, named in the site’s policy pages. The fabric story centres on MicroModal, and the brand’s pages give its softness at two different multiples.
Bummer is a founder-led Indian D2C innerwear label operated by Ballr Apparels Private Limited, incorporated in Ahmedabad on 8 January 2019, with roughly $1.4 million raised across four rounds and no investor’s shareholding published anywhere. In aggregate, not a matched garment, its own shop charged a higher share of its published price: 82.9% of the struck price on 11 September 2026, against 73.7% of MRP on Myntra. Its marketplace listings carried country of origin and net quantity on 40 of 40 records read; the own-site product page read did not show that block.
The company behind Bummer
The brand’s terms of service, privacy policy, refund policy and contact page all name Ballr Apparels Private Limited, read on 11 September 2026. Three mirrors of the corporate register give the same company the CIN U52322GJ2019PTC105947 and an incorporation date of 8 January 2019, with the status Active. That is also the seller of record on every Myntra listing read.
- Operating company
- Ballr Apparels Private Limited, CIN U52322GJ2019PTC105947
- Incorporated
- 8 January 2019, Ahmedabad, Gujarat (register mirrors); trade press dates the brand to 2020
- Directors on the register
- Sulay Lavsi and Malav Lavsi, both shown appointed 8 January 2019
- Founder
- Sulay Lavsi, founder and chief executive, per trade press of March 2024
- Funding
- About $1.40 million across four rounds; no investor’s stake percentage published
- Revenue
- ₹10.7 crore in FY25 against a net loss of ₹4.2 crore, on register-derived figures
- Typical price paid
- Median ₹399 on bummer.in and ₹497 on Myntra, checked 11 September 2026
Two dates for the same brand sit on the record and neither can be dismissed. The register mirrors date the company to January 2019; Inc42 and Entrepreneur India both give 2020 as the founding year of the brand. Both are printed here because nothing published joins them.
The directors are named as Sulay Lavsi and Malav Lavsi. The three mirrors give different paid-up capital figures — ₹99.46 lakh, ₹77.85 lakh and ₹50.97 lakh — none stating the date its figure belongs to, so they may reflect different filing years.
The site itself publishes three versions of one Ahmedabad address — 201 Dwarkesh on the contact page, the second floor of Dwarkesh Building in the privacy policy, 204 Dwarkesh Complex on the register. All three are the same building on SP Nagar Road, Navrangpura. The CIN and GST number were not found on the bummer.in pages read, which is common for Indian D2C shops; the marketplace listing carries the fuller declaration.
What Bummer costs in India
Bummer’s own store held 201 products on 11 September 2026, of which 160 carried a reduction. In aggregate the shop charged 82.9% of the struck price, with a median charged price of ₹399 across 28 distinct struck prices and 24 distinct discount percentages. A cotton vest two-pack sat at ₹899 against a struck ₹998; a five-pack at ₹1,995 against ₹2,495; a women’s bikini at ₹399 against ₹499. One brief was ₹349 against a regular price of ₹549.
The Myntra brand page carried 195 listings the same day. A 200-listing sample read from a search rather than from the brand page — a sounding, not a catalogue — had 192 reduced, charging 73.7% of MRP in aggregate, with a median charged price of ₹497 across 21 distinct MRPs and 21 distinct discount percentages.
Comparing the share of the higher published price on each channel — aggregate, not a matched garment, because no like-for-like pair was read — the brand’s own shop charged about nine points more of its published price than the marketplace. Wrogn charges 64.1% on its own site against 45.3% of MRP on Myntra, about nineteen points apart on the same measure and the same day.
Twenty-one distinct MRPs across a 200-listing sample and 28 struck prices across a 201-product store both say the same thing: this is a price ladder with a few rungs, not a per-garment valuation. That is not unusual — Zudio publishes no price at all on its own site, and several value chains price off similarly short ladders.
Every Myntra record read declares India as the country of origin, and the brand’s own product page prints “Made in India”. Goods made here carry no import duty inside their price, so what a Bummer brief costs is a manufacturing and margin decision rather than a customs one.
Who is answerable for a Bummer garment
Forty Myntra records were read in full on 11 September 2026. The seller of record is Ballr Apparels Private Limited on 40 of 40 — one company, every listing, which is not the case on every D2C shelf.
The declared manufacturer is a different matter. Sky Primwear India Private Limited, a third-party manufacturer at a survey-number address, appears on 31 of the 40. The remaining nine name “Bummer” with an Ahmedabad address and no company at all, in two forms: “Bummer F12(A) – 104 204, First floor, Sharanam Metrolinks” on seven, and “Bummer, Sharanam Metrolinks, Ahmedabad-382405, Gujarat” on two. Sharanam Metrolinks is a commercial building in Ahmedabad.
So the declaration names a legal person on 31 of 40 records and names none on nine. A Legal Metrology declaration says who is legally answerable for the goods, not who sewed them, and a brand using a third-party manufacturer is ordinary practice across Indian apparel. On those nine, the seller of record, Ballr Apparels, is the named company on the listing.
| Read on 11 September 2026 | bummer.in | Myntra |
|---|---|---|
| Items read | 201 products (whole store) | 40 records in full; 200-listing price sample |
| Share of higher published price | 82.9% of struck price | 73.7% of MRP |
| Median price charged | ₹399 | ₹497 |
| Country of origin | Not printed on the product page read | India, 40 of 40 |
| Net quantity | Not printed on the product page read | Present, 40 of 40 |
| Manufacturer or packer | Not printed on the product page read | Named on 31 of 40; brand and address only on 9 |
| Percentage fibre composition | 0 of 201 product descriptions | 0 of 40 |
| Fabric weight in GSM | 0 of 201 product descriptions | 0 of 40 |
Own-store figures from the store’s full 201-product catalogue; Myntra price figures from a 200-listing sample, declaration figures from 40 records read in full.
One Bummer product page — a two-pack of MicroModal boxers at ₹1,199, no struck price — did not show a manufacturer, packer, country of origin or net quantity when read. It does carry the fabric story: “Our Ultra Soft MicroModal is the mother of all fabrics. Sourced naturally from Beechwood Trees, it is 3X Softer than Cotton.”
For who is answerable for a Bummer garment, the marketplace listing prints the fuller declaration.
The fabric claims, and what is actually published
Bummer sells MicroModal harder than it sells any garment. The blog explains the fibre as one “woven out of the fibers from beechwood trees”, describes it as resistant to shrinkage and pilling, and says the fabric is given an antimicrobial treatment. The blog does not name a test result, certification or mill for these points.
On softness, the brand states its own claim at two different multiples. Its blog says MicroModal “is proven to be 5x softer than cotton”. Its own product page says “3X Softer than Cotton”, and its own Amazon.in listing titles say “3 Times Softer Than Cotton” and “3 X Softer Than Cotton”. Both figures are the brand’s own, and neither page cites a study, a laboratory or a standard for them.
The brand’s pages give two softness multiples and name no test method for either. The garment in your hand is the best guide to the fabric.
On composition, a modal stretch brief page prints “92% Micro Modal 8% Elastane”, and the blog repeats the same 92/8 split. Across all 201 product descriptions in the store’s own catalogue, read on 11 September 2026, a percentage fibre composition appears zero times and a GSM figure appears zero times; the only composition that survives sits inside product titles, as in “100% Cotton Men’s Vest”. On Myntra, composition is absent from all 40 records read.
The GSM gap is not Bummer’s alone. Across nineteen clothing brands read for this site, not one publishes a fabric weight a shopper can compare — and in innerwear, where the whole pitch is hand-feel, the number would do real work. The Micromodal mark is used on the brand’s own blog; the pages read do not name a fibre supplier, licence or certifying body.
Money, and who put it in
On register-derived figures reported in March 2026, Ballr Apparels recorded ₹10.7 crore of revenue in FY25 against a net loss of ₹4.2 crore, after ₹9.3 crore and a ₹2.5 crore loss in FY24. A mirror of the register prints FY2025 revenue as ₹10.71 crore, up 15% year on year, which agrees. On the same report, marketing and advertising spend rose 55% to ₹6.2 crore in FY25.
Reporting the March 2024 round, Inc42 said the company had recorded “175% year-on-year growth” in FY23, with no rupee amount attached. That is a company-supplied number tied to a funding announcement, on a different basis from the register-derived figures above, so no growth rate is computed across the two.
In March 2024 the company told trade press it aimed at EBITDA breakeven within twelve months, alongside targets of a $100 million business in five years, half its revenue from tier-2 and tier-3 cities, and 10,000-plus touchpoints. Those were statements of intent made in March 2024.
- 2019Company incorporated in Ahmedabad, 8 January
- 2021$180,000 from BEENEXT; ₹75 lakh for 7.5% announced on Shark Tank India
- 2022Fluid Ventures round, amount undisclosed
- 2024₹9.25 crore led by Gruhas Collective Consumer Fund
Four rounds, about $1.40 million in total, and no shareholding percentage published for any investor.
The Shark Tank figure needs care. Entrepreneur India reported on 29 December 2021 that two of the show’s investors offered ₹75 lakh for 7.5% on air. A funding database records a matching angel round of $100,000 dated 28 December 2021. No publication read states that the deal was signed, closed and disbursed, and a televised handshake is not a completed investment — so the 7.5% is an announced figure, not a confirmed holding.
That matters for a plainer reason: no filing or published source names what percentage of Ballr Apparels any investor holds. Not BEENEXT, not Fluid Ventures, not Gruhas. A reported funding round is money in; it is not a shareholding, and this page treats it as neither more nor less than it is. The company remains founder-led on the register, with the same two directors since incorporation.
Before you buy
Read the declaration, not the description
On a marketplace listing, scroll past the marketing to the block carrying country of origin, net quantity and the manufacturer. On the pack it is printed on the back. That block names who answers for the goods.
Price both channels on the same day
On 11 September 2026 the brand’s own shop charged a higher share of its published price than the marketplace did. Neither is permanently cheaper, so open both tabs for the garment you actually want.
Ask what a softness figure is measured against
Three times softer and five times softer are both on the brand’s own pages, with no test named for either. Where a number has no method behind it, treat it as copy and buy one piece before buying five.
The return policy is worth reading before the first order, because it is narrower than the headline. Bummer offers a “14-Day Free Trial” on a first order of innerwear: one garment may come back, unused, unwashed and with its packaging intact, and the remaining items from that order are exchange-only. Damage or a wrong item must be raised within 14 days of receipt, and a ₹75 shipping fee applies where one order generates multiple return requests.
Who Bummer is actually for
At a median ₹399 on its own shop and ₹497 on Myntra, Bummer sits above the mass innerwear shelf and below the imported names. The buyer it suits is someone who wants a modal blend rather than plain cotton, likes the packaging and the prints, and is content to judge softness by wearing it. A buyer who wants to compare a fabric weight, a fibre split and a certification before paying will not find those figures on the pages read.
For a first purchase, the marketplace listing prints the origin, the net quantity and, on most listings, a named manufacturer, and on 11 September 2026 it charged a lower share of its published price in aggregate. The brand’s own shop carries the full range, the fabric story and the packaging.
Against its D2C neighbours it lands in the middle. Snitch holds its price nearly level across both channels; Wrogn runs the widest gap on this shelf; Bummer’s nine points sit between them. On declarations, the marketplace listing carries more detail than the brand’s own page, as at Urbanic and many Indian direct-to-consumer labels.
Common questions
Who owns Bummer?
Bummer is operated by Ballr Apparels Private Limited, incorporated in Ahmedabad on 8 January 2019, with Sulay Lavsi and Malav Lavsi as directors since incorporation. Investors including BEENEXT, Fluid Ventures and Gruhas Collective Consumer Fund have put in about $1.40 million across four rounds, but no source publishes any investor’s shareholding percentage.
Is Bummer made in India?
Every one of the 40 Myntra records read on 11 September 2026 declares India as the country of origin, and the brand’s own product page prints “Made in India”. The declared manufacturer on 31 of those records is Sky Primwear India Private Limited, a third-party manufacturer; the other nine name the brand and an Ahmedabad address with no company.
Is Bummer cheaper on its own site or on Myntra?
On 11 September 2026 the brand’s own shop charged 82.9% of the struck price in aggregate, against 73.7% of MRP on Myntra — about nine points dearer on its own site. That compares the share of each channel’s higher published price, not the same garment on both, so check the specific piece you want on both before buying.
Is MicroModal really softer than cotton?
Bummer’s own material states the claim at two different multiples — “5x softer than cotton” on its blog, “3X Softer than Cotton” on its product page and Amazon listings — and cites no test, laboratory or standard for either.
What is Bummer’s return policy?
First orders of innerwear carry a “14-Day Free Trial” under which one garment may be returned unused, unwashed and with packaging intact; other items from the same order are eligible for exchange only. Damaged or wrong items must be reported within 14 days of receipt, and a ₹75 shipping fee applies to multiple return requests on one order.
References
- ZaubaCorp, a mirror of the MCA register — CIN, incorporation on 8 January 2019, Active status, registered office, authorised and paid-up capital, directors
- The Company Check, a mirror of the register — the company behind the brand, FY2025 revenue of ₹10.71 crore up 15%, a third paid-up capital figure
- QuickCompany, a mirror of the register — incorporation date, authorised capital, a second paid-up capital figure
- Bummer terms of service — the operating company named as Ballr Apparels Pvt. Ltd.
- Bummer privacy policy — company name and the Navrangpura address
- Bummer refund policy — the 14-day first-order terms and the ₹75 repeat-return fee
- Bummer contact page — registered and corporate addresses
- Bummer product page, modal stretch brief — “92% Micro Modal 8% Elastane”, “Made in India”, ₹349 against ₹549
- Bummer collection page — vest and bikini prices against struck prices, “100% Cotton Men’s Vest”
- Bummer blog on MicroModal — “5x softer than cotton”, the 92/8 blend, beechwood sourcing, the antimicrobial treatment claim
- Bummer listing on Amazon.in — “3 Times Softer Than Cotton” in the brand’s own listing title
- Entrepreneur India, 29 December 2021 — ₹75 lakh for 7.5% announced on Shark Tank India, and the earlier $180,000 from BEENEXT
- Inc42 funding database — four rounds with dates and investors, total of $1.40 million, 2020 as the brand’s founding year
- Inc42, 8 March 2024 — the ₹9.25 crore round led by Gruhas Collective Consumer Fund with Fluid Ventures participating
- Entrepreneur India, 9 March 2024 — the same round, founder named, no stake disclosed
- Apparel Resources, 11 March 2024 — Fluid Ventures since December 2022, and the twelve-month breakeven target
- Startup Pedia, 18 March 2026 — FY25 revenue of ₹10.7 crore and a ₹4.2 crore loss, FY24 of ₹9.3 crore, marketing spend of ₹6.2 crore
- Property listing for Sharanam Metrolinks — the name in the manufacturer field is a commercial building in Ahmedabad
There is a real company here, and that is worth more than it sounds. Ballr Apparels Private Limited is the seller of record on 40 of 40 Myntra listings read on 11 September 2026, it names itself in its own policy pages, and it has been run by the same two directors since January 2019. The garments arrive from an Indian manufacturer, the return policy is written down, and at a median ₹399 the price is honest for a modal blend.
What a buyer cannot check on paper is the fabric. The 201 product descriptions read give no fabric weight or percentage composition, and the pages name no mill or certification for the Micromodal mark; the softness multiple is 3x on one page and 5x on another, with no test method named. In aggregate the own shop charged 82.9% of its struck price against 73.7% of MRP on the marketplace the same day, so compare both before buying.
Fair value for modal-blend innerwear at around ₹400: buy a single pack, judge it by wearing it, and price both channels first.
