Urbanic is one of the app-first clothing labels an Indian shopper is most likely to meet through Instagram rather than a shopfront. Its own name for itself, on both app stores and on the title of its Indian website, is “Urbanic — Fashion from London”. The registers tell a longer story than that line does, and the statutory block on its own product pages tells a shorter and blunter one.
Everything below was read on 6 September 2026: 421 listings on in.urbanic.com, filings in three jurisdictions, the brand’s own terms, and the advertising council’s published record.
The company answerable for every Urbanic garment sold in India is Maysquare Lifestyle Private Limited, a Delhi company incorporated on 27 March 2019, named in Urbanic’s own terms as the owner of the platform and the seller. No register read publishes who owns it. All 421 listings read on 6 September 2026 declare “Country of Origin: PRC” — not one declares India. And the Advertising Standards Council of India’s record carries 43 upheld matters against the brand and that company, every one of them about influencer posts that were not labelled as advertisements, and not one about a garment, a fabric or a price.
- Who sells it in India
- Maysquare Lifestyle Private Limited, CIN U51909DL2019PTC347742, incorporated 27 March 2019, New Delhi
- Who owns that company
- Not established — no register read publishes a shareholder or a parent
- Where it sells
- in.urbanic.com and the Urbanic app. No Indian marketplace listing was found in this reading
- Price band seen
- MRP ₹290 to ₹18,990 across 421 listings; median charged ₹1,745, checked 6 September 2026
- Country of origin declared
- PRC, on 421 of 421 listings
- Advertising record
- 43 matters upheld, every one about influencer posts carrying no advertisement label
Who owns Urbanic
Four companies carry the names in this story, in four register entries with four dates, set out below in the order the registers record them. No document read states that any one of them holds shares in another.
- 31 Jan 2019Mayfair Internet Technology Limited incorporated in Hong Kong, CR 2793439
- 27 Mar 2019Maysquare Lifestyle Private Limited incorporated in Delhi
- 29 Jun 2021URBANIC (LONDON) LIMITED incorporated in England and Wales, 13484100
- 14 Aug 2023The Hong Kong company renamed Urbanic Hong Kong Limited
- 14 Jun 2024Envogue Styles Global LLP incorporated in Delhi, LLPIN ACH-7672
Companies House, the global legal-entity identifier register, a Hong Kong register mirror and Indian register mirrors, all read 6 September 2026.
The Indian company is the one a shopper deals with, and Urbanic’s India terms and conditions say so outright. The same company is named in the Brazilian terms as responsible for the sale of products to Brazilian customers.
By mere use of the Urbanic, you shall be contracting with Maysquare Lifestyle Private Limited, the owner of the Platform.
What no register would give up is the shareholding. Maysquare’s legal-entity record names no parent, filing the reason as non-consolidating — a record that names none rather than one denying that any exists. Urbanic Hong Kong Limited’s does the opposite: it reports both a direct and an ultimate parent and withholds the identity as non-public. The UK company filed a statement on 29 June 2021 that it knows of no registrable person with significant control, and Envogue Styles Global LLP’s record gives its parent as natural persons. So this page names no owner of anything.
The Delhi company’s paid-up capital is ₹3.01 crore and no charges are registered against it. Its revenue reaches the public only through register aggregators, and the two readings available sit on different years rather than one series: operating revenue “Over INR 500 cr” for the year to 31 March 2023, and ₹126.26 crore for FY2025, described as down 59% year on year. Those are aggregators’ readings rather than audited accounts read here, so no rate of change is computed across them.
Money raised has been reported and never filed. Axios wrote on 15 November 2023 that “Urbanic, a London-based fashion brand, closed a $150 million Series C round”, and Indian Retailer named Mirabaud, D1 Capital Partners, JAM Fund, Nexus Venture Partners and Sequoia Capital among the investors. No filing read carries any of it.
The London name, and an address that appears twice
URBANIC (LONDON) LIMITED was incorporated on 29 June 2021, two years after the Delhi and Hong Kong companies. Its filing history describes “Accounts for a dormant company” made up to 30 June 2022 and to 30 June 2023, then “Micro company accounts” for the two years after that. It has had one director since incorporation, four registered offices since 2022, and a compulsory strike-off action that was discontinued in September 2022.
The register names that director as James Samuel Wellwood and makes him sole director of the UK company, nothing more. Forbes described him on 28 September 2021 as “a Partner at Urbanic” based in London, Indian Retailer as “partner at Urbanic”, another trade title as a co-founder — descriptions left as their sources give them.
One pair of published records sits side by side and is left there. Google Play’s listing for the sister app “Savana – UK Fashion” gives the developer as “Urbanic (London) Ltd” and the developer’s physical address as “Rm A 12/F ZJ 300, 300 LOCKHART RD, 灣仔, Hong Kong”. The legal-entity register holds “Flat/Rm A 12/F ZJ 300, 300 Lockhart Road, Wan Chai, Hong Kong” as the legal address of Urbanic Hong Kong Limited. Two records, one address string. Nothing further is drawn from it, because nothing further is on any record read.
The app answers differently again. On 6 September 2026 both Indian app listings name the developer as ENVOGUE STYLES GLOBAL LLP, of Regal Building, Connaught Place, while the terms a shopper agrees to and the declaration on every garment name Maysquare Lifestyle Private Limited. Two facts from the brand’s own surfaces on one day; no transfer or relationship between them is asserted, because none was found.
What Urbanic costs in India
Ask ten Indian clothing retailers the same question on one day and the permanent discount turns out to be a choice rather than a market condition. Westside sold at MRP on every listing read on 6 September 2026, Zara reduced 2.1% of 2,378 listings, and Zudio publishes no price on its own website at all. Urbanic sits in the middle of that spread, closer to a coin toss than any of them.
Of 421 listings read on in.urbanic.com on 6 September 2026, 206 were sold below MRP and 215 at MRP — 48.9% against 51.1%. Every one of the 421 carries the price block “MRP” and “Inclusive of all taxes”, so the figure the site shows as MRP is the maximum retail price and the figure beside it is what the site charges. Half the book, on that day, was the full MRP.
| Urbanic, 421 listings read 6 September 2026 | Figure |
|---|---|
| Sold below MRP | 206 — 48.9% |
| Sold at MRP | 215 — 51.1% |
| Median MRP, all listings | ₹2,090 |
| Median price charged, all listings | ₹1,745 |
| Median MRP of the 206 reduced | ₹2,990 |
| Median charged of the 206 reduced | ₹1,614 |
| MRP range | ₹290 to ₹18,990 |
| Whole book, MRP against charged | ₹11,65,930 → ₹8,38,170 = 71.9% |
| Median discount among the reduced | 50% |
The sharper finding is the arithmetic underneath. The whole catalogue runs off 53 distinct MRPs, 51 of them ending in 90, and every one of the 206 reductions lands on one of exactly seven percentages — 30, 35, 40, 45, 50, 55 and 60. Ninety listings are at 50% off MRP and 66 at 40%, so 156 of the 206 sit on two values, and the charged price is exactly MRP less that percentage on all 206. Read the same day, H&M ran 47 distinct MRPs across 11,685 listings, Uniqlo 23 across 1,307, Reliance Trends 22 discount percentages across 6,944. Urbanic’s is the shortest ladder of them: a pricing grid, not a per-garment price.
Urbanic’s product pages promise free shipping over ₹990 but say nothing about the charge below it. Every figure here is what the listing showed on 6 September 2026, before any voucher applied at checkout, so read the cart total rather than the tile.
What the label on every Urbanic listing says
Each Urbanic product page carries a “More Information” block with exactly two entries, and all 421 read the same way: “Country of Origin: PRC”, and “Imported & Marketed By: Maysquare Lifestyle Private Limited”, at a warehouse address in Farukhnagar, Gurugram. One entity, one address string, no manufacturer on any listing. Such a declaration names who is legally answerable for the goods in India, not who sewed the garment.
The origin count is the finding an Indian shopper should take away. Not one of the 421 listings declares India. Allen Solly declared India on 138 of 138 listings read for this site, and Reliance Trends on 148 of 155. Urbanic declares the People’s Republic of China on 421 of 421, in the abbreviated form its own block prints. The name on the app store says London; the label on the goods says PRC.
It is the tidiest declaration this site has read on an apparel page, and also the emptiest. Peter England listings between them name twenty-one entities and Arrow fifteen; Urbanic names one, every time, spelled one way. What the block carries nothing of is the cloth. No listing gives a fibre composition; the nearest field, “Main Fabric”, appears on 377 of 421 and gives a family rather than percentages — “Others” on 165 of them, then sequinned, mesh, satin, denim, lace. Net quantity sits outside the statutory block, as a product attribute headed “Quantity” on 219 listings, mostly “1 Piece”.
GSM — grams per square metre, the number that tells you how heavy a knit actually is — appears on none of the 421, as on no apparel brand read for this site. Urbanic publishes a field called “Fabric weight” on nine listings, and its values are “Medium”, “Thick” and “Thin”. Those are words, not a measurement, and not a GSM.
The same dress, four countries — one pair, and no more
Urbanic runs country storefronts at in., uk., us. and mx.urbanic.com, and the same product identifier answers on several of them, which makes a genuine like-for-like comparison possible. It was done on exactly one style, so what follows is a single pair, with no median, ratio or direction drawn from it.
| Double Layer Printed Mesh Cami Dress, product 1273731, 6 September 2026 | Listed price |
|---|---|
| India | MRP ₹3,990, charged ₹1,596 |
| United Kingdom | £39.99 |
| United States | $46.90 |
| Mexico | MXN 849 |
No conversion is offered: no exchange rate was taken on the day and neither side’s tax rate was verified, while the Indian price is tax-inclusive by its own label. One difference between the two records is worth stating on its own — the Indian record carries the full statutory block described above, and the American record for the same dress carries none, with neither an MRP label nor a tax line.
The 43 upheld findings, every one about an unlabelled post
The Advertising Standards Council of India publishes its decided complaints, and its record carries 43 upheld matters against Urbanic and against Maysquare Lifestyle Private Limited as the advertiser, every one of them about an influencer post on social media that did not carry an advertisement label. That label is the disclosure a paid post is expected to make. Not one of the 43 concerns a garment, a fabric, a price, a size or any claim about a product.
| Route by which the matter reached the council | Matters, all upheld, all about an influencer post carrying no advertisement label |
|---|---|
| Council’s own monitoring (suo motu) | 11 |
| National Advertising Monitoring Service, Reech | 25 |
| National Advertising Monitoring Service, TAMS | 7 |
| Total | 43 |
Quoted bare, “43 upheld findings” would be accurate and would tell an Indian shopper something quite wrong about the clothes, because all 43 count posts that failed a labelling rule and say nothing about what arrives in the parcel. No influencer is named here, and none needs to be: the finding in each case is about the label on a post.
Four limits belong with the count. Each decision was about one advertisement as it stood at the time it was looked at. None of them bans a form of words for the future. Nobody has ruled on anything as the brand’s advertising reads today. And the council is a self-regulatory industry body funded by the advertising trade, not a statutory regulator with powers of its own.
One change in the record is worth reporting and nothing more. The earliest of these matters, from late 2022 and early 2023, are filed against a bare “Urbanic”. The company name Maysquare Lifestyle Private Limited appears in the council’s records only from 2023. That is what the file shows; why it changed is not on it.
No decided Indian judgment naming Maysquare Lifestyle Private Limited turned up, on a search whose comparison name returned 433 matters. The brand name itself sits too close to the ordinary word “urban” to search on, so nothing is claimed under it either way. The trade mark register did not yield an owner, so this page names none.
The shopfront itself
in.urbanic.com is built to hand you to the app. Every page carries a banner offering “more styles & a smoother experience on the Urbanic app”; the header a first-time visitor lands on carries five links, search, home, account, wishlist and cart, with no department menu and no footer. Inside a listing the navigation runs to five entries: DRESSES, OUTERWEAR, SALE, ABOUT US, SOCIAL RESPONSIBILITY.
Two of those repay a look. The SALE entry points at a campaign page that showed no products on the day, while a collection titled “UP TO 70% 0FF” — the site’s own spelling, with a zero for the second O — held 231 products. The About Us, Our Factory and Sustainability pages carry no text at all; each is delivered as pictures.
Common questions
Is Urbanic an Indian brand?
Nothing on the public record establishes a country of origin for the brand, so this page names none. What is on record: it calls itself “Fashion from London”; the Indian company answerable for the goods was incorporated in Delhi on 27 March 2019; a Hong Kong company took the Urbanic name in August 2023; a UK company of that name was incorporated in 2021 and filed dormant accounts for two years. The goods declare PRC on 421 of 421 listings read.
Are the 43 upheld advertising findings against Urbanic about its clothes?
No. All 43 were upheld and all 43 are about influencer posts that carried no advertisement label; not one concerns a garment, a fabric, a price or a product claim. Each was decided on one advertisement as it stood then, none bans a form of words, and the council is an industry self-regulator, not a statutory regulator.
Where are Urbanic clothes made?
All 421 listings read on 6 September 2026 declare “Country of Origin: PRC”. No manufacturer, factory or supplier is named on any listing or in any document read; the block names Maysquare Lifestyle Private Limited as importer and marketer, which is who is legally answerable in India rather than who sewed the garment.
Are Urbanic’s discounts real?
They are real reductions off a stated MRP, on a very short ladder. Of 421 listings, 206 were reduced and every reduction was one of seven percentages between 30% and 60%, with 156 of the 206 at 40% or 50% off MRP. The other 215 were charged at full MRP, so check the MRP against the price shown.
Is Urbanic cheaper in India than abroad?
The record does not answer it. One style was matched across the Indian, British, American and Mexican storefronts on 6 September 2026, and one pair is not a sample. No exchange rate was taken that day and neither tax rate was verified, so no comparison is offered.
References
- Urbanic India terms and conditions — the quoted sentence naming Maysquare Lifestyle Private Limited as owner of the platform and seller, and Indian governing law; the Brazilian terms at the same address name the same company as responsible for sales to Brazilian customers
- Legal-entity record, Maysquare Lifestyle Private Limited — the registered office, the Gurgaon headquarters address, the entity creation date and the non-consolidating parent exceptions
- Legal-entity record, Urbanic Hong Kong Limited — the previous name Mayfair Internet Technology Limited, the change date of 14 August 2023, the Wan Chai legal address and the undisclosed parent
- Legal-entity record, Envogue Styles Global LLP — the parent reported as natural persons
- Companies House, URBANIC (LONDON) LIMITED 13484100 — incorporation on 29 June 2021, the dormant and micro accounts, the sole director, the statement of no registrable person and the discontinued strike-off
- Hong Kong companies register mirror, CR 2793439 — cited as a mirror, for the 31 January 2019 incorporation
- Indian register mirror, Maysquare Lifestyle Private Limited — cited as a mirror, for the CIN, the incorporation date and the paid-up capital
- Register aggregator reading, year to 31 March 2023 — the “Over INR 500 cr” operating revenue
- Register aggregator reading, FY2025 — the ₹126.26 crore figure and the absence of registered charges
- Google Play, “Savana – UK Fashion” — the developer named as Urbanic (London) Ltd and the Hong Kong developer address quoted
- Google Play, “Urbanic – Fashion from London” — the developer named as Envogue Styles Global LLP and its Connaught Place address; the Indian App Store listing carries the same seller
- Axios, 15 November 2023 — the $150 million Series C, quoted as reported
- Indian Retailer, Series C report — the investors named and the description of the UK company’s director as a partner
- Forbes, 28 September 2021 — the same person described as a partner at Urbanic, based in London
- Advertising Standards Council of India, complaints record — the 43 upheld matters against Urbanic and Maysquare Lifestyle Private Limited, their routes, and the fact that every one concerns an influencer post carrying no advertisement label
- in.urbanic.com — the 421 listings and their prices, MRP labels, discount percentages and statutory declarations; the four-market product record; the navigation, the sale campaign page and the 231-product collection
- Indian Kanoon — the search for judgments naming the Indian company, run against a control that returned 433 matters
On price, Urbanic is straightforward once you see the mechanism. Half of what it sells goes at full MRP — 215 of 421 listings on 6 September 2026 — and the other half is cut by one of seven fixed percentages, most often 40% or 50%. A ₹2,990 dress at 50% off its MRP has not been individually valued; it is sitting on one of two rungs. The median charged price was ₹1,745, honest money for a party dress, and the MRP beside it deserves little weight.
On transparency the record is thin in a specific way. One company is named on every listing, clearly, which is better than most. But no fibre composition appears on any of the 421, no manufacturer is named, and the “Fabric weight” field on nine of them says “Medium” rather than a number. The 43 upheld advertising findings are all about influencer posts that carried no advertisement label, so none of them tells you anything about the clothes — which is why the count should never be quoted on its own. What the clothes do tell you is printed on every page: PRC, on 421 of 421.
A brand that says London on the app store, files in Delhi, and declares the People’s Republic of China on every single garment it sells here — open the More Information block before you decide what that is worth to you.
