Independent

Rare Rabbit is the dearest D2C menswear name read in India on 11 September 2026, at a median ₹1,999 charged on Myntra. It is also the thinnest on fabric: one percentage fibre composition across forty marketplace records, no fabric weight anywhere, and blends on its own site described only as a “blend”.

Blackberrys is still held by the Mohan family, with no private-equity or institutional investor anywhere on the record. Its own shop charges 95.6% of the struck price against 86.0% of MRP on Myntra, and it publishes no fabric weight at all.

XYXX charges 72.4% of the struck price on its own store against 79.4% of MRP on Myntra, read 11 September 2026 — the only brand on this shelf cheaper at home. It is also the first clothing brand read here to publish a fabric weight, on 21 of 1,126 product descriptions.

DaMENSCH declared one manufacturer on all 40 Myntra records read on 11 September 2026 — the tightest declaration of any Indian D2C menswear brand read here. Against that, the anti-bacterial claim in its product titles has no published test, standard or certifying body. Ownership, prices and the FY25 numbers, checked.

One company is the seller of record on 98.6% of 10,451 Libas listings on Myntra, and the brand’s own site prints its name and CIN. How the brand reached that company could not be established.

BIBA Fashion Limited is the declared manufacturer on every listing read and the seller of record on 2,324 of 4,064 Myntra listings. The filed shareholding puts the family group at 64.75% and the two private-equity funds at 33.93%.

Ochre and Black Private Limited is the declared manufacturer on 117 of 120 Myntra records read and the seller of record on 100. No shareholding pattern was readable for it or its parent at any date, so no ownership percentage is given.

One company is the seller of record on 7,649 of 7,662 Soch listings on Myntra and the declared manufacturer on every record read in full. Who owns that company could not be established.

Across 1,409 Indya listings on four marketplaces, three were reduced; on the brand’s own shop, 288 of 288 were. Both halves read on 7 September 2026.

Max Fashion sold at MRP on 90.1% of 10,173 listings on 6 September 2026, carries no sale section, and prints a coupon-derived Best price under every price in the catalogue.

LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.

Most Indian clothing shops print two numbers on a listing: a maximum Read more

Sunday Riley’s Indian MRPs sit at 101-104% of its own American list prices, but the prices actually asked on 5 September 2026 were 50-59%. Ownership, the FTC consent order, certifications and what the pack does not say.