Genwayne is an Indian leather-bag label — handbags, slings, messenger bags, wallets and purses — owned by a private company registered in Purba Bardhaman, West Bengal. It sells on six marketplaces and a shop of its own; no Genwayne store was found. On Myntra on 11 September 2026 the median Genwayne listing was charged at ₹2,200.
Behind the brand sits Adele Apparel Private Limited, and the useful thing here is how completely one company answers for everything. It is named as the maker on all forty product records read, as the seller on all forty, and it owns the registered trade mark. Few brands sold in India read that cleanly.
On price, 97 of 100 Myntra listings read on 11 September 2026 were reduced, and the shelf collected 31.5% of the printed MRP. The brand’s own shop shows lower struck prices than the MRPs printed on its marketplace listings.
Genwayne belongs to Adele Apparel Private Limited, incorporated on 7 September 2015 at Madhyamgram in Purba Bardhaman, West Bengal, which both makes and sells the bags. Of 100 Myntra listings read on 11 September 2026, 97 carried a reduced price and the shelf collected 31.5% of MRP at a median of ₹2,200. The listings describe the bags as “100% genuine leather” and “100% full-grain leather”; no test or certification is cited.
Who owns Genwayne, and what the company is
Adele Apparel Private Limited was incorporated on 7 September 2015 and sits on the register at ROC Kolkata as U18204WB2015PTC207720. Its authorised and paid-up capital are both ₹25 lakh, according to register summaries read on 11 September 2026.
- Founded
- Adele Apparel Private Limited, incorporated 7 September 2015, ROC Kolkata
- Directors
- Three individual directors
- Headquarters
- Madhyamgram, Manteswar block, Purba Bardhaman district, West Bengal 713422
- Current owner
- The operating company itself; no holding company on any record read
- Category
- Leather handbags, slings, messenger bags, wallets and purses
- Price band in India
- ₹660 to ₹5,424 actually charged across the shops read, median ₹2,200 on Myntra — mid-range for bags
- Available in India
- Myntra, Ajio, Amazon, Flipkart, Tata CLiQ, Mirraw and genwayne.com; no store found
- Checked on
- 11 September 2026
The company details above come from published register summaries. One clarification on the address: Madhyamgram here is a village in Manteswar block, Purba Bardhaman, not the Madhyamgram that Kolkata commuters know.
Genwayne is the smaller half of the business
The same company runs a handloom saree label called PinkLoom, and on the evidence of the listings it is the larger side of the business. PinkLoom sarees — Dhakai jamdani, khadi cotton, linen, tussar, kantha — sell on six marketplaces, and the register record gives the company’s website as pinkloom.com, not genwayne.com. On Mirraw the names blur: Genwayne bags sit under a designer page called pinkloom.
- Adele Apparel Private LimitedIncorporated 7 September 2015, ROC Kolkata, ₹25 lakh paid up
- PinkLoomHandloom sarees on six marketplaces; the register mirror gives pinkloom.com as the company’s website
- GenwayneLeather bags; the mark was filed on 7 December 2018 in class 18 and is registered
- MusqariA clothing mark filed the same day in class 25; the register records it refused
A saree business with a bag label attached, rather than a bag brand that also sells sarees.
On the listings, sarees appear to be the company’s main line and bags the smaller one.
What the accounts show
A register summary published by The Company Check gives revenue of ₹93.28 lakh for the year ended 31 March 2025. No profit figure was found in the free summaries read.
No registered charges (secured loans) appear on the summaries read, and no outside funding was found.
The company’s directory profiles give 1995 and 2017 as founding years; the register gives incorporation in 2015.
What Genwayne costs in India
A hundred Genwayne listings were read on Myntra on 11 September 2026. That is a sounding, not the whole shelf — the brand page carried 116 listings that day, one of the smallest catalogues on the platform. Of the hundred, 97 were reduced, the aggregate collected was 31.5% of MRP, and the median charged was ₹2,200.
- Median price charged
- ₹2,200
- Share of MRP collected
- 31.5%
- Listings reduced below MRP
- 97 of 100
- Checked on
- 11 September 2026
Two other numbers are more unusual than the discount. Those 100 listings carried 72 distinct MRPs across 28 discount rungs — on a catalogue of 116, close to a separate price for every bag. Read the same way that day, Gap priced its hundred off 21 MRPs, Marks & Spencer off 15 and Bershka off 16. Genwayne prices per bag; the big names price off a grid.
On the discount itself, Genwayne sits at one end of a wide range: Gap collected 63.1% of MRP that day, Marks & Spencer 75.5%, Bershka 99.5%. It is not alone down there — Anouk, read the same way, collected 27.8%. A deep standing discount is a habit of a kind of Indian marketplace listing, not a peculiarity of this brand.
The two sets of numbers
On Tata CLiQ, ten Genwayne bags were listed on 11 September 2026 at these prices against these MRPs.
| Bag on Tata CLiQ | Listed price | MRP printed |
|---|---|---|
| Tan Solid Large Shoulder Bag | ₹5,424 | ₹16,272 |
| Maroon Solid Large Shoulder Bag | ₹2,671 | ₹8,099 |
| Green Leather Textured Large Tote Bag | ₹2,616 | ₹7,847 |
| Brown Solid Large Hobo Shoulder Bag | ₹2,478 | ₹7,434 |
| Maroon Solid Medium Sling Handbag | ₹1,735 | ₹5,299 |
Seven of those ten were listed at about one third of MRP. The same ₹7,847 MRP appears on Amazon, and Flipkart showed ₹1,779 against ₹7,351 and ₹2,007 against ₹5,500.
The brand’s own shop, genwayne.com, lists a different scale of number altogether.
| Item on genwayne.com | Price listed | Struck price |
|---|---|---|
| Pure Leather Handbag for Women | ₹2,099 | ₹4,750 |
| Leather 16-inch men’s laptop messenger bag | ₹2,399 | ₹4,099 |
| Men’s leather sling bag | ₹1,999 | ₹3,000 |
| Ladies Leather Handbag | ₹1,550 | ₹2,999 |
| Men’s Leather Two Fold Wallet with RFID Blocking | ₹660 | ₹2,310 |
Among the pages read, the highest struck price on the brand’s own shop was ₹4,750; the marketplace listings above print MRPs of up to ₹16,272. No bag was matched one for one across the two shopfronts, so the two sets of figures may cover different products.
The practical point for a buyer: compare the rupee price you will pay across shops, rather than the percentage off.
Prices here were read on 11 September 2026 and change often. Check the price on the day you buy.
There is no import question here
India was declared as the country of origin on all forty product records read. There is no importer in the chain, no customs duty leg and no overseas price to compare against, because the brand sells in no other market.
What Genwayne claims, and what stands behind it
Forty Genwayne product records were read in full on Myntra on 11 September 2026. Adele Apparel Private Limited is named as the manufacturer on 35 and as “AAPL”, at the same Madhyamgram address, on the other five. The line was blank on none. The same company is the seller on all forty, and the origin is India on all forty.
Two fields, net quantity and composition (what the bag is made of), were blank on all forty records read.
The manufacturer line is a credit to the brand: all forty records name one company, so it is clear who answers for the bag.
The leather claims
The listings describe the material in their bullet points. One Amazon listing reads “Crafted from 100% genuine leather, this women’s handbag ensures long-lasting durability, rich texture, and a classy look”. Another carries this bullet:
“100 % Full-Grain Genuine Leather – High-quality canvas that ages beautifully, developing a rich patina over time”
That bullet names both full-grain leather and canvas. Elsewhere the brand advertises “100% full-grain leather”, “double-stitched durability” and a wallet “with RFID Blocking” — meaning a lining that stops a card being read through the leather.
The listings, the brand’s own shop and the directory profiles read do not name a tannery or hide source, and do not cite a certification, laboratory test or standard for the leather, the stitching or the RFID claim.
The GENWAYNE registration is in class 18, whose specification begins “Leather and imitations of leather”, so the mark itself does not indicate a bag’s material.
One company, Adele Apparel Private Limited, is named as maker and seller on all forty Genwayne records read.
Reputation and record
No trade-press coverage of the brand was found. Register records, trade mark filings, the company’s directory profiles and its own listings make up the public record read.
One decided matter sits on the trade mark register. The MUSQARI application, filed on 7 December 2018 in class 25 for clothing, footwear and headgear, is recorded as refused. No ground of refusal was published on the record read, and none is asserted here. The GENWAYNE application filed the same day is registered.
A search of the Indian Kanoon judgments database for the brand name and the company name on 11 September 2026 returned no matching result, and the Advertising Standards Council of India’s published complaint outcomes showed nothing naming Genwayne or Adele Apparel that day.
Who Genwayne is actually for
Genwayne is for a shopper who wants a leather-looking bag at ₹1,700 to ₹2,700 and is buying on shape, colour and feel rather than on what the brand says. At that price it competes with many marketplace bags.
It is a weaker fit for a buyer who wants documented material details. If the material matters — because you are spending ₹5,000, or want a bag that ages well — the listings do not publish a tannery or test to check. A shopper who buys Chumbak for its print and its shop network is buying a different kind of thing.
It is a poor fit too for anyone shopping the discount. When 97 listings in a hundred are reduced, the reduction is the normal price, not an event to wait for.
Buying Genwayne in India
For a brand this size, the useful checks are about material and the listing details.
Read the seller line, then relax about it
Adele Apparel Private Limited was the seller on all forty records read on 11 September 2026, and the manufacturer on all forty too. One company answers for the bag, which is more than most brands on the rail manage.
Compare the brand’s own shop before you take the discount
The highest struck price found on genwayne.com was ₹4,750, against marketplace MRPs running to ₹16,272. Open both before deciding the discount is generous.
Ask what the leather is, in writing
Composition was declared on none of the forty records read, so the bullet is the only statement of material. Ask the seller for the hide, the finish and the tannery before spending above ₹3,000.
Look for the net quantity on the box
None of the forty records carried a net quantity. Turn the box over when it arrives and read the declarations printed on it.
Judge the rupee price, not the percentage
The discount flag is measured against the marketplace MRP. Decide whether the bag is worth ₹2,200, then check who sells the same thing for less.
Common questions
Is Genwayne an Indian brand?
Yes, entirely. It belongs to Adele Apparel Private Limited, incorporated on 7 September 2015 and registered at Madhyamgram in the Manteswar block of Purba Bardhaman, West Bengal. India was declared as the country of origin on all forty product records read on 11 September 2026, and the same company was the seller on all forty.
Who owns Genwayne?
Adele Apparel Private Limited, a private company incorporated in 2015 with three individual directors. There is no holding company on any record read, and no outside funding was found. The same company also runs the handloom saree label PinkLoom.
Are Genwayne bags real leather?
The listings describe the bags as “100% genuine leather” and “100% full-grain leather”. Composition was declared on none of the forty records read, no tannery, certification, standard or test report was found, and one Amazon bullet names both full-grain leather and canvas.
How discounted are Genwayne bags?
Of 100 Myntra listings read on 11 September 2026, 97 were reduced and the shelf collected 31.5% of MRP. Those hundred listings carried 72 distinct MRPs across 28 discount rungs, which is close to a separate price for every bag in a catalogue of 116.
Is genwayne.com cheaper than Myntra or Tata CLiQ?
The struck prices are far smaller. The highest struck price on the brand’s own shop among the pages read is ₹4,750, against marketplace MRPs of ₹7,847, ₹8,099 and ₹16,272. No bag was matched one for one across the two, so this is a comparison of price ladders rather than of the same item.
Does Genwayne have any stores in India?
None was found. The brand sells through marketplaces and genwayne.com.
How we research and verify brand audits: our methodology.
References
- ZaubaCorp, a mirror of the corporate register, read 11 September 2026 — the company number, incorporation on 7 September 2015, ROC Kolkata, ₹25 lakh authorised and paid-up capital, the three directors and their appointment dates.
- InstaFinancials, a mirror of the corporate register, read 11 September 2026 — the full registered address at Madhyamgram, Bardhaman 713422, and the apparel manufacturing activity code.
- The Company Check, a mirror of the corporate register, read 11 September 2026 — revenue of ₹93.28 lakh for the year to 31 March 2025, the absence of registered charges, and pinkloom.com given as the company’s website.
- MyCorporateInfo, a mirror of the corporate register, read 11 September 2026 — corroboration of the directors and their appointment dates.
- IndiaFilings, a mirror of the trade marks register, read 11 September 2026 — GENWAYNE, application 4020804 filed 7 December 2018 in class 18, registered, proprietor Adele Apparel Private Limited, and the class specification opening “Leather and imitations of leather”.
- IndiaFilings, a mirror of the trade marks register, read 11 September 2026 — MUSQARI, application 4020805 filed 7 December 2018 in class 25, recorded as refused, same proprietor.
- TradeIndia seller profile for Adele Apparel Pvt. Ltd., read 11 September 2026 — the company’s own account of trading as PinkLoom Exclusive and Genwayne and the 1995 date.
- IndiaMART company profile for Adele Apparel, read 11 September 2026 — the 2017 establishment date and the Musqari and GenWayne product lines.
- Tata CLiQ Genwayne listings, read 11 September 2026 — the listed prices and MRPs in the first table, and Adele Apparel named as the seller.
- Flipkart Genwayne brand page, read 11 September 2026 — ₹1,779 against ₹7,351 and ₹2,007 against ₹5,500, and Adele Apparel Pvt. Ltd. as the fulfilling seller.
- Amazon.in Genwayne handbag listing, read 11 September 2026 — the ₹7,847 maximum retail price.
- Amazon.in Genwayne handbag listing, read 11 September 2026 — the bullet quoted in full, claiming full-grain leather and canvas in one sentence.
- Amazon.in Genwayne handbag listing, read 11 September 2026 — the “100% genuine leather” claim.
- genwayne.com, the brand’s own shop, read 11 September 2026 — the prices and struck prices in the second table, including the ₹4,750 figure and the RFID blocking wallet.
- Indian Kanoon judgments search, read 11 September 2026 — no matching result for the company name or the brand name.
- Advertising Standards Council of India published outcomes, read 11 September 2026 — nothing naming Genwayne or Adele Apparel.
- Mirraw Genwayne listing under the PinkLoom designer page, read 11 September 2026 — the two brand names used interchangeably on one platform.
Genwayne gets the hardest part right. One company — Adele Apparel Private Limited, a small manufacturer in Purba Bardhaman — is named as maker and seller on all forty records read, owns the mark and declares India as the origin every time.
The material is where a buyer has less to go on. The listings describe “100% genuine leather” and “100% full-grain leather” but declare no composition and name no tannery, certification or test. Prices also differ by channel: the highest struck price read on the brand’s own shop was ₹4,750, while marketplace MRPs ran to ₹16,272.
At around ₹2,200 a Genwayne bag is a reasonable buy on shape and feel; judge it on the rupee price rather than the MRP, and ask for material details before spending ₹5,000.
