Independent

Who owns On, who sells it in India, what its 26 Myntra listings charged on 20 September 2026, and what stands behind CloudTec and GuardTec.

What Decathlon costs in India, who is legally answerable for its goods, and why its British product pages carry test figures its Indian ones do not. An honest brand audit.

Lululemon has signed Tata CLiQ and announced a Delhi store but runs none in India — what importing it costs, and what stands behind nine named fabrics.

Himalaya’s classic skincare costs ₹1.40–₹2.40 per millilitre, the cheapest we have audited. The pack, the licence and the corporate record tell a more complicated story than the herbal front label.

The Golden Ratio patent checks out on the register and runs to 2033. The brow powder that built the brand costs ₹3,375 a gram in India, and Anastasia Soare still holds the majority.

Who owns Away, why it has no Indian seller or price, where its suitcases are made, what the Carry-On costs in the US and what its warranty covers for Indian buyers.

Who runs Louis Stitch, why no document links it to Louis Vuitton or Louis Philippe, what “Italian” means on its pages, where the shoes are made and what they sell for.

Who owns Neeman’s, what its reported accounts show, which ten companies its Indian declarations name as manufacturer, and what its wool and recycled claims rest on.

General Atlantic’s stake peaked near 38% to 40% against about 62% with the family, and the most recent statement on the record calls the group wholly promoter-owned. Womenswear ran ₹99,000 to ₹450,000 on the brand’s own shop on 11 September 2026, and for the building, no certificate is published.

Snitch charged 95.5% of MRP across a 200-listing Myntra sample on 11 September 2026, and its own shop page showed 52 prices with none struck through. Who owns the Bengaluru company, what a shirt actually costs, and why the marketplace listing tells you more than the brand’s own website.

Rare Beauty’s fund reports over $30 million of a $100 million ten-year goal, Selena Gomez’s stake is an estimate rather than a filing, and Indian prices run 26% to 34% above US list.

asa Beauty is a Mumbai colour-cosmetics brand whose company is “Active” on the register under a wholesale activity code. What its lipsticks cost at named Indian retailers, why no listing read publishes a manufacturer or a cosmetic licence number, how one retailer’s origin field reads three ways across five listings of the same brand, and what the March 2024 trade-press acquisition does and does not establish.

Who runs Goyard, what its French accounts show, where its workshops are, why it has no Indian boutique or published price, and what its no-authentication policy means for Indian buyers.