Independent

Action Shoes was the school-shoe default of the 1990s. What the filings show now, why its MRPs run 59% to 89% above the real selling price, and who should still buy it.

boAt is India’s largest audio brand and only the number two smartwatch brand. It also lost 7.5 million customers’ data. What that means before you buy.

Noise is India’s biggest smartwatch brand in a category whose shipments fell 17.6% in 2025. What that means for what you pay, and whether the watches are any good.

adidas prices the Samba lower in India than in Germany once tax is stripped out. The Dassler split, the Reebok India fraud, and the stud myth checked.

Puma outsells Nike and adidas in India and makes half its range here, yet lost 645 million euro in 2025. What that means for what you pay.

Timex is American, Dutch-owned, and makes watches in Himachal Pradesh through a company listed on the BSE. What that means for what you pay, and why Sonata exists.

What Liberty shoes actually cost in India, which 14 sub-brands it owns, and why the listed company does not own the Liberty name. An honest brand audit.

Woodland is an Indian brand, not a Canadian one, and there are five founding dates on the record — two of them published by Woodland itself. What its boots really cost in India, and what the court file says.

Khadim’s is now a retail-only company after the 2025 demerger. What that leaves is a ₹367 crore chain of 851 stores selling shoes at a realised ₹527 a pair.

What Nike costs in India versus the US, why its India business is smaller than Puma’s and Decathlon’s, and what handing nike.com to Nykaa really means.

Paragon lost money in FY23 and FY24 before recovering in FY25. What its footwear costs in India, who owns the group, and why it is not India’s largest maker.

VKC Pride sells PU and EVA slippers at ₹159 to ₹409 through dealers, mostly across South India. But no single company is called VKC Pride — the trademark, the selling company and the factory sit in three separate entities.

Walkaroo filed ₹2,244.68 crore of sales in FY2025, more than Paragon and about 80% of Relaxo. Here is what its footwear costs in India, and where its announced numbers part company with its filings.