Independent

DaMENSCH declared one manufacturer on all 40 Myntra records read on 11 September 2026 — the tightest declaration of any Indian D2C menswear brand read here. Against that, the anti-bacterial claim in its product titles has no published test, standard or certifying body. Ownership, prices and the FY25 numbers, checked.

One company is the seller of record on 98.6% of 10,451 Libas listings on Myntra, and the brand’s own site prints its name and CIN. How the brand reached that company could not be established.

BIBA Fashion Limited is the declared manufacturer on every listing read and the seller of record on 2,324 of 4,064 Myntra listings. The filed shareholding puts the family group at 64.75% and the two private-equity funds at 33.93%.

Ochre and Black Private Limited is the declared manufacturer on 117 of 120 Myntra records read and the seller of record on 100. No shareholding pattern was readable for it or its parent at any date, so no ownership percentage is given.

One company is the seller of record on 7,649 of 7,662 Soch listings on Myntra and the declared manufacturer on every record read in full. Who owns that company could not be established.

Across 1,409 Indya listings on four marketplaces, three were reduced; on the brand’s own shop, 288 of 288 were. Both halves read on 7 September 2026.

Max Fashion sold at MRP on 90.1% of 10,173 listings on 6 September 2026, carries no sale section, and prints a coupon-derived Best price under every price in the catalogue.

LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.

Most Indian clothing shops print two numbers on a listing: a maximum Read more

Sunday Riley’s Indian MRPs sit at 101-104% of its own American list prices, but the prices actually asked on 5 September 2026 were 50-59%. Ownership, the FTC consent order, certifications and what the pack does not say.

Augustinus Bader runs to ₹1,623.33 a millilitre in India. The professor, the patent and the panel sizes, checked against the registers on 5 September 2026.

The UK company behind The Body Shop is in liquidation; the Indian franchisee is not. What the brand costs here, who imports it, and the one advertising finding on record.

Plum is founder-run, PETA-listed and mostly made in Maharashtra. Its 1% Retinol & Bakuchiol serum lists neither ingredient by name, and its 50 ml niacinamide serum is 27% cheaper per ml than the 15 ml.