Rare Rabbit is the dearest of the Indian direct-to-consumer menswear brands, and it is also the one that says least about what its clothes are made from. On a 200-listing sample read on Myntra on 11 September 2026, the median price actually charged was ₹1,999 — the highest median of the ten menswear brands read that day. Percentage fibre composition appeared on one of the forty records read in full.
The brand’s own shop is no more forthcoming. A shirt sold there as a “linen blend” at ₹3,999 tells a buyer that linen and cotton are both in it, and stops. A shirt made of one fibre gets a number — “100% premium linen”, ₹5,999 — because there is only one number to give.
That is the gap this page is about. Rare Rabbit is well run, profitable, and unusually clean on the paperwork that names who answers for the garment. It is thin on the one line a buyer paying ₹3,999 would actually use.
Rare Rabbit is the menswear label of Bengaluru’s Radhamani Textiles Private Limited, founder-run and profitable, with outside investors holding about 21% on a fully diluted basis. It charges more than any other D2C menswear name read on 11 September 2026 — a median of ₹1,999 on Myntra, 54.8% of MRP. It also discloses the least about fabric: one percentage composition across forty marketplace records, none of them carrying a fabric weight, and blends on its own site described as “blend” with no split at all.
- Brand launched
- 2015, as a label of an older textiles company
- Company behind it
- Radhamani Textiles Private Limited, CIN U17120KA2008PTC115503, incorporated 24 January 2008, Bengaluru
- Founders
- Manish Poddar and Akshika Poddar, both managing directors
- Sister labels
- Rareism (womenswear), Rare Ones (kidswear), Rare’Z (footwear)
- Outside investors
- Private equity at 21% fully diluted in FY2025, per ICRA, 4 June 2025
- Listings on Myntra
- 6,716, read 11 September 2026
- Median price charged
- ₹1,999, from a 200-listing sample, 11 September 2026
- Fibre percentage on marketplace records
- 1 of 40
Who owns Rare Rabbit
Rare Rabbit is not a company. It is a label inside Radhamani Textiles Private Limited, a Bengaluru firm incorporated on 24 January 2008 — seven years before the brand existed. The register mirrors carry a paid-up capital of ₹1.94 crore and a status of active. Both figures come from third-party mirrors of the corporate register rather than the filings themselves.
The same company carries the whole house. Rareism sells womenswear, Rare Ones kidswear and Rare’Z footwear, and the rating agency ICRA treats all of them as brands of the one company, recording no subsidiaries. On ICRA’s reading of 4 June 2025, Rare Rabbit alone is about 85% of revenue. The menswear label is very nearly the business.
Outside money is real, documented and a minority. Entrackr reported on 29 June 2024 that a ₹150 crore round gave A91 Partners 9.65%, the Zerodha founders’ vehicle NKSquared 4.15%, and the Ravi Modi Family Trust 2.13%, at a reported valuation of ₹2,350 crore. Entrackr reported on 17 February 2025 that a further ₹50 crore took A91 to 14.17%. ICRA’s rationale of 4 June 2025 puts private equity at 21% on a fully diluted basis across five investors, and records that the investment included a buyout of 14% equity from the promoters — money that went to the founders rather than into the company.
What those numbers support is narrow. They show roughly a fifth of the company in outside hands and one investor at about a seventh. They do not show a change of control, and no source read here breaks out what the promoters hold. A nominee director was seated in mid-2024; no publication names the investor who appointed him. Treat this as a founder-run company with institutional shareholders, which is a different thing from a private-equity-owned one — the same distinction that keeps Wrogn a minority-stake story rather than a takeover.
One register detail is worth knowing and worth not over-reading. The company is filed under the code for finishing of textiles — bleaching, dyeing and printing — not garment manufacture or retail. That is the classification the register carries. Whether Rare Rabbit garments are cut and sewn in the company’s own plants or bought in from contract suppliers is not published anywhere read for this piece.
What Rare Rabbit costs in India
The Myntra brand page carried 6,716 listings on 11 September 2026. A 200-listing sample from that page — a sounding, not the catalogue — showed 171 of 200 reduced, with the aggregate price charged sitting at 54.8% of MRP. The median price actually paid was ₹1,999, across 26 distinct MRPs and 25 discount rungs.
Two things follow. First, a shopper on the marketplace is almost never paying MRP: the reduction is the normal state, not an event. Second, even after that reduction this is the priciest of the ten D2C menswear brands read that day. Snitch barely discounts at all, charging 95.5% of MRP on the same sample method; Wrogn charged 45.3%. Rare Rabbit sits between the two on discount and above every one of them on the money a buyer actually hands over.
All the price figures on this page come from the marketplace. The brand’s own shop prices were not read on 11 September 2026, so nothing here compares the two, and a reader should not assume either way. The MRPs read on individual product pages of the brand’s own site that day were ₹1,919, ₹2,204, ₹3,999 and ₹5,999 for shirts.
For context on how wide Indian menswear runs, Zudio publishes no price at all on its own site. Rare Rabbit publishes prices readily. What it does not publish is fabric.
One percentage in forty records
Forty Rare Rabbit listings were read in full on Myntra on 11 September 2026. Country of origin appeared on all forty, India every time. Net quantity appeared on all forty. Percentage fibre composition appeared on one. A fabric weight in GSM — grams per square metre, the number that separates a ₹400 T-shirt from a ₹1,400 one — appeared on none.
The brand’s own site gives a mixed answer, and the pattern in it is consistent. A shirt made from a single fibre carries a figure: one is titled “100% Linen” and described as “crafted from 100% premium linen”, at ₹5,999. A shirt made from two fibres carries a word: another is titled “Linen Blend” and described as “crafted from a premium linen-cotton blend”, at ₹3,999, with no split given. Cotton shirts read at ₹1,919 and ₹2,204 carry the bare word “Cotton” and no percentage either.
A shirt sold at ₹3,999 as a linen blend names both fibres in it and never says which one you are mostly paying for.
The blends are where this bites. Linen costs more than cotton, drapes differently, creases differently and wears differently over a Chennai summer. A 70:30 linen-cotton shirt and a 15:85 one can both be called a linen-cotton blend, and they are not the same garment or the same value. The buyer at ₹3,999 is told which two fibres are in the shirt and not in what proportion.
On fabric weight the brand is not unusual, it is typical. Nineteen clothing brands read on this site publish no fabric-weight figure a shopper can use; the innerwear brand XYXX is the first that does, and even there it appears in prose on a minority of its own descriptions rather than in a specification field. Rare Rabbit publishes none. Nobody should treat that as a defect unique to this label — but at a median of ₹1,999 charged, it is a larger silence than it is at ₹399.
Four of the brand’s own product pages were read on 11 September 2026, as they print. Every blend among them gave a fibre word and no split. The label sewn into the garment carries the composition — ask to see it before you pay a linen premium.
Read the neck label, not the listing
The composition is sewn into the garment even when the page will not print it. In a shop, turn the collar out before you decide a ₹3,999 shirt is mostly linen.
Treat “blend” as a warning, not a description
A named single fibre with a percentage is a promise. A blend with no split is a range, and the cheap end of that range is where a maker’s margin lives.
Feel the weight yourself
No Rare Rabbit page read carries a GSM figure. Hold the shirt to light and bunch the cuff — a thin, translucent, springy-back fabric is a light weave whatever the price says.
Compare the same style code, not the same photograph
With 6,716 listings and 26 distinct MRPs in a 200-item sample, near-identical shirts sit at different prices. Match the style name on the label before deciding one shop is cheaper.
What the declaration does carry
On the paperwork that names who is answerable for a garment, Rare Rabbit is the strongest of the ten brands read that day. Across the forty marketplace records read on 11 September 2026 there were two declared-manufacturer strings and both named Radhamani Textiles Private Limited, at the VTMS Arcade address in Bengaluru that the register carries as the registered office. The brand’s own site names the same company and the same address on a manufacturer-details page, with country of origin India.
The seller of record is mostly the same company: Radhamani Textiles on 34 of 40 listings across two spellings, with Supercom Net on the remaining six. The firm that makes the garment and the firm that sells it to you are, in most cases here, one firm. That is rarer than it sounds. Bummer, on the same reading day, had one company named as manufacturer on 31 of 40 records and a different company as seller on all forty, and its own website prints neither the origin nor the net quantity.
One point of law is worth stating plainly here: a declaration of this kind names the entity legally answerable for the goods, not the factory that sewed them. A single name on forty records means one company stands behind the lot. It does not mean one shed made them all.
| Read on 40 Myntra records, 11 September 2026 | Rare Rabbit |
|---|---|
| Country of origin declared | 40 of 40, India |
| Net quantity declared | 40 of 40 |
| Declared-manufacturer company | 1 company, 2 spellings |
| Seller of record | Radhamani Textiles on 34, Supercom Net on 6 |
| Percentage fibre composition | 1 of 40 |
| Fabric weight in GSM | 0 of 40 |
The money, and the stores nobody can count
The financial picture is good and the growth has been fast. Entrackr, reading the company’s filings on 19 February 2025, gave revenue from operations of ₹376 crore in FY23 with ₹32 crore of profit, and ₹637 crore in FY24 with ₹75 crore of profit. ICRA’s audited FY24 figure is ₹637.1 crore, and it records a three-year revenue growth rate of 98% a year to FY24 and an operating margin of 12.3% over the first nine months of FY25, with profit after tax of ₹39.4 crore over those nine months. Its ratings of 4 June 2025 are [ICRA]A (Stable) long-term and [ICRA]A2+ short-term.
FY25 is not settled. ICRA put revenue at ₹850 crore and said plainly that this was an estimate made in June 2025. The aggregator The Company Check carries ₹818.67 crore with no stated basis. Both are printed here; neither is preferred, and no audited FY25 figure from a named publication was found. On ICRA’s channel split, exclusive brand outlets are 42% of revenue, online 33%, and multi-brand outlets and others 25%.
- 2008Company incorporated in Bengaluru, 24 January
- 2015Rare Rabbit launched as a menswear label
- 2019Rareism, the womenswear label, follows
- Jun 2024₹150 crore raised; A91 Partners reported at 9.65%
- Feb 2025₹50 crore more; A91 reported at 14.17%
Seven years separate the company from the label it is now known for.
Incorporation from mirrors of the corporate register; launch years from press reports of 29 June 2024 and 28 April 2026; stakes as reported by Entrackr.
The store count is the one number that cannot be made to agree. Four published figures sit in eighteen months and they describe different things, or the same thing differently, and nothing published reconciles them. They are printed as they stand.
| Count | As of | What it counts |
|---|---|---|
| 157 exclusive outlets, plus 817 multi-brand channels | February 2025 | Rating agency rationale, ICRA |
| “over 170 stores across India” | 15 April 2025 | Trade press report |
| “200+ stores” for Rareism; “over 1100+ retail touchpoints” | 28 April 2026 | Company release via PTI |
| “approximately 25 stores in Bengaluru and approximately 42 stores across India” | 3 September 2026 | Company release via ANI |
A reader can draw one safe conclusion and no more: the House of Rare is a substantial physical retailer in India, and its own announcements do not give a figure you can quote. The September 2026 release puts 25 of 42 Indian stores in Bengaluru alone, eighteen months after a rating agency recorded 157 exclusive outlets. The current own-store count is not established.
Who Rare Rabbit is actually for
The clothes are the reason people buy this brand, and the clothes are not in dispute. Rare Rabbit sells a recognisable silhouette — trim shirts, textured weaves, restrained colour — at a price that sits above the high-street labels and below imported designer menswear. Its stores are its largest channel, and a customer who can handle a garment before paying gets most of what this page complains about answered at the counter.
Online is a different proposition. At a median of ₹1,999 charged and MRPs running to ₹5,999, an online buyer is committing real money on a photograph, a fibre word and no weight. If the appeal of a shirt is that it is linen, and the page will not say how much of it is linen, then the thing being paid for is unstated. Buy the single-fibre pieces online, where the number is given, and buy the blends in a shop where the sewn-in label can be read.
Common questions
Who owns Rare Rabbit?
Rare Rabbit is a label of Radhamani Textiles Private Limited, a Bengaluru company incorporated in January 2008 and run by its founders, Manish Poddar and Akshika Poddar, both managing directors. Outside investors hold about 21% on a fully diluted basis, per ICRA’s rationale of 4 June 2025, with A91 Partners reported at 14.17% after February 2025. No source read breaks out what the founders hold.
Is Rare Rabbit an Indian brand, and is it made in India?
It is Indian, launched in 2015 in Bengaluru. All forty marketplace records read on 11 September 2026 declared India as the country of origin. Whether the garments are made in the company’s own plants or bought from contract suppliers is not published; the declaration names who is answerable for the goods, not the factory.
Why does a Rare Rabbit shirt not say how much linen is in it?
On the pages read on 11 September 2026, single-fibre garments carried a percentage and blends carried only the word “blend”. A ₹3,999 linen-blend shirt named both fibres and gave no split. The composition is on the label sewn into the garment, so ask to see it in the shop.
Is Rare Rabbit cheaper on its own website than on Myntra?
Every price figure on this page was read on the marketplace on 11 September 2026. The brand’s own shop prices were not read that day, so this piece makes no comparison between the two and a shopper should check both before buying.
What does Rare Rabbit actually cost?
On a 200-listing Myntra sample read on 11 September 2026, 171 of 200 were reduced and the aggregate charged was 54.8% of MRP, with a median charged price of ₹1,999. MRPs on the brand’s own product pages read the same day ranged from ₹1,919 to ₹5,999 for shirts.
References
- ICRA rating rationale, Radhamani Textiles Private Limited, 4 June 2025 — private equity at 21% fully diluted, the 14% promoter buyout, Rare Rabbit at 85% of revenue, FY24 revenue, 9M FY25 margin and profit, channel mix, the February 2025 store counts and the ratings
- ZaubaCorp, Radhamani Textiles Private Limited (a mirror of the corporate register) — CIN, incorporation date, registered office, paid-up capital and the textile-finishing classification
- The Company Check, Radhamani Textiles Private Limited (a mirror of the corporate register) — the same register details and the FY25 revenue figure of ₹818.67 crore
- Entrackr, 29 June 2024 — the ₹150 crore round, the stakes reported for A91 Partners, NKSquared and the Ravi Modi Family Trust, the reported valuation and the 2015 launch year
- Entrackr, 17 February 2025 — the ₹50 crore round and A91 Partners reported at 14.17%
- Entrackr Fintrackr, 19 February 2025 — FY23 and FY24 revenue and profit from the company’s filings
- House of Rare, manufacturer details — the manufacturer name, the Bengaluru address and country of origin on the brand’s own site
- House of Rare, Linex-Ls-Aw26 linen blend shirt, ₹3,999 — the blend described without a percentage split
- House of Rare, Borium-26 shirt, ₹5,999 — the single-fibre garment described as 100% linen
- FashionNetwork India, 15 April 2025 — “over 170 stores across India” and Rare’Z as the footwear label
- The Tribune, carrying a PTI release, 28 April 2026 — the “200+ stores” and “1100+ retail touchpoints” figures and the sister-label launch years
- ANI, carrying a company release, 3 September 2026 — the founder and co-founder names, the four labels and the September 2026 store figures
Rare Rabbit earns most of its price. It is a profitable, founder-run company that grew revenue from ₹376 crore to ₹637 crore in a year, it puts its own name on the declaration across all forty marketplace records read, and the company that makes the garment is the company that sells it on 34 of those 40 — which is more than most of its rivals can say. If you buy in a store and handle the cloth, very little on this page should stop you.
Online is where the value argument thins. At a median of ₹1,999 charged and a top MRP of ₹5,999 for a shirt, one of forty records carried a fibre percentage and none carried a fabric weight, and the brand’s own pages resolve a blend into the word “blend”. A ₹3,999 shirt sold on the strength of linen that will not say how much linen is a price you cannot check against anything. The paperwork that protects the seller is complete; the paperwork that would help the buyer is not.
Buy the single-fibre pieces with confidence and the blends only with the label in your hand.
