Neeman’s Brand Audit: 40 of 40 Listings Declared Made in India, Sold at 64.7% of MRP

Neeman’s is a Hyderabad footwear brand run by its own Indian company, Neemans Private Limited, incorporated in April 2018. It sells wool and knit sneakers online and in its own stores, and it has raised money in four reported rounds from venture investors and private backers.

The brand’s website says it makes shoes “with globally certified partners” and names none of them. The declarations on Myntra do name them: on 21 September 2026, 40 of 40 Neeman’s listings read declared India as the country of origin, and the manufacturer line named ten different companies.

Snapshot

Company

Neemans Private Limited, CIN U74999TG2018PTC123520, registered office Somajiguda, Hyderabad

Incorporated

3 April 2018; the brand’s own site footer says “Founded: 2017”

Founders

Taranjeet Singh Chhabra (chief executive) and Amar Preet Singh, both directors since incorporation

Largest shareholder, last published

Sixth Sense Ventures, 42.94% after the June 2022 round, per Entrackr’s reading of the allotment filing

Latest reported revenue

₹105 crore from operations, net loss ₹23 crore, year to 31 March 2025, as reported by StartupPedia from filed accounts

Myntra brand listing

906 products at “NEEMANS”, 21 September 2026

Price band in India

Mid-range — median MRP ₹3,699, median paid ₹2,395, 100 distinct Myntra listings, 21 September 2026

Declared country of origin

India on 40 of 40 Myntra listings read

Who owns Neeman’s

The company behind the brand is Neemans Private Limited, an unlisted private company registered in Telangana. Its corporate identity number reads the way it should for a home-grown business: U for unlisted, TG for Telangana, 2018 for the year, and PTC for an ordinary private company rather than the FTC a foreign subsidiary carries. The register mirrors Zauba Corp and Tofler both give the incorporation date as 3 April 2018 and the status as active.

The brand dates itself a year earlier. The neemans.com footer says “Founded: 2017”, as did funding reports in 2020, while other reports say 2018. The brand may predate the company, but no document read says so. The site’s terms and privacy policy name the company as owner of the brand and of the domain, at the same Somajiguda address the register carries.

The founders are Taranjeet Singh Chhabra, who uses the name Taran and is chief executive, and Amar Preet Singh, described as chief operating officer in September 2026. The register mirror lists both as directors from the day of incorporation, alongside two later directors, Tushar Singh (appointed 13 February 2020) and Nikhil Kishorchandra Vora (appointed 29 July 2021).

Who controls the company today is a harder question. The last full set of stakes was published in June 2022, when Entrackr read the allotment filing for the Series B round. It gave Sixth Sense Ventures 42.94%, which made it the largest shareholder, with Taranjeet Singh Chhabra at 19.84% and Amar Preet Singh at 9.84%.

After the December 2025 round, Entrackr gave only four investors’ stakes: Grand Anicut 8.63%, Enam Investments 4.76%, Snam Solutions 3.64% and Sharrp Ventures 3.51%. It did not give the founders’ or Sixth Sense’s holdings after that round. No change of control, sale or merger appears in any source read.

The money: revenue, losses and four rounds

The register mirrors carry accounts only to 31 March 2023, so the later years come from business press reports of filed accounts. The table says which report carries each year.

Business press reports, most of them read from accounts filed with the Registrar of Companies; we have not read the filings themselves.

Two figures need a word. Entrackr’s June 2022 report put the 2021-22 revenue at ₹50 crore, an estimate made before the accounts were filed; its later report from the filed accounts gives ₹47 crore, which is the number above. And the ₹185 crore for 2025-26 is what the company told reporters in September 2026. It is not a filed result, and no loss figure came with it. Earlier the company had given targets of about ₹180 crore for that year, ₹350 crore by March 2027 and ₹1,000 crore within three years — targets, not results.

The 2024-25 report breaks out the costs behind the ₹23 crore loss: total expenses of ₹130.7 crore, including ₹55.4 crore for purchase of stock, ₹28.63 crore for marketing and ₹12.9 crore for employee benefits. The loss has narrowed from ₹33.98 crore in 2022-23 to ₹23 crore in 2024-25, while revenue from operations rose from ₹69.05 crore to ₹105 crore.

YourStory and FashionNetwork, March 2020; India Entrepreneur, August 2021; Entrackr from the allotment filings, June 2022 and December 2025; Inc42 and Indian Retailer, January 2026.

The Series B2 round, according to Entrackr’s reading of the filing, issued 54,915 preference shares at ₹6,465 each. Snam Solutions put in ₹16 crore, Grand Anicut ₹7 crore and Sharrp Ventures ₹5 crore, with Enam Investments also named. Entrackr calculated the post-money valuation at about ₹439 crore. When Sixth Sense led the Series A in 2021, its Nikhil Vora told India Entrepreneur that Neeman’s was “positioned like Allbirds in the US”.

Who makes Neeman’s shoes

The brand’s own pages describe the maker only in general terms. The brand-impact page, read on 21 September 2026, says: “With globally certified partners, Neeman’s maintains uncompromising standards in footwear quality.” It names no partner and no certificate. The product pages call Neeman’s “a proud Made-in-India brand” and a “Made-in-India brand with all our operations in the country”.

The statutory declarations on Myntra fill in the names. We read 40 Neeman’s product records on 21 September 2026 — the block the Legal Metrology rules require, giving the country of origin and the company answerable for the goods. India was the country of origin on all 40. The manufacturer line named ten companies.

Myntra product records for Neeman’s, read 21 September 2026.

Agra is the place named most often. Three makers give an Agra address, on 13 of the 40 records, and two more give the postcode 282007. Neemans itself is named as manufacturer on three records, with a Hyderabad address.

Set the two sources side by side. The website speaks of “globally certified partners”. The declarations name ten companies, one of them Neeman’s own. A declaration names the company legally answerable for the goods, which need not be the factory that stitched them, and nothing read says which certificates, if any, these makers hold.

The website speaks of certified partners and names none. The box names ten companies and no certificate.

What the declarations do settle is the brand’s own India claim. “All our operations in the country” matches 40 of 40 listings declaring India. A pair made in India pays no import duty, so duty plays no part in what a Neeman’s shoe costs.

Who is selling Neeman’s on Myntra

On the same 40 records, two seller names appeared on the buy button.

Myntra product records, read 21 September 2026; trade-mark details from a register mirror.

Counting every seller shown on each record, not only the buy button, Neeman’s appeared on all 40, Supercom Net on 17, and a third name form, “NEEMANS PRIVATE LIMITED – SJIT”, on four. The company’s name is spelt three ways across its site, the register and the marketplace; they are one company.

A company called Shreyash Retail Private Limited owns a registered trade mark reading “Supercom Net”, and the marketplace names “Supercom Net” as seller of record on 6 of 40 listings read on 21 September 2026; no document read links Shreyash Retail to the brand.

What Neeman’s costs in India

Neeman’s has no home market abroad, so there is no foreign price to set against the Indian one. The useful comparison is between the MRP printed on its own site and what it charges.

neemans.com product pages, read 21 September 2026. MRP is the site’s own “MRP (inclusive of all taxes)”.

On the brand’s own site, then, the two shoes with a single selling price sold at 29% and 44% of MRP. A coupon code took a little more off both wool shoes. The CloudKnit page showed two selling prices on the same day, so only its MRP is printed.

We sounded 100 distinct Neeman’s listings on Myntra on 21 September 2026, from a brand listing of 906 products. The median MRP was ₹3,699 and the median price paid ₹2,395, which is 64.7% of MRP. Ninety-eight of the hundred were reduced, across 23 distinct MRPs. Casual shoes made up 90 listings and flip-flops six.

Other Indian direct-to-consumer brands read the same day sat either side: Yoho sold at 57.6% of MRP and Solethreads at 73.8%. Columbia, read in the same session as a check, showed 2,433 listings, in line with earlier readings.

The price band here is Mid-range, computed from the ₹2,395 median actually paid on a Myntra shelf that is almost all casual shoes — the brand’s core line. With 98 of 100 listings reduced on Myntra and markdowns of 55% to 70% on its own site, the printed MRP is a poor guide to what a buyer pays.

Merino, bottles and tyres: what the claims rest on

Neeman’s sells itself on materials. We read its brand-impact page, its FAQ, three product pages and two blog posts on 21 September 2026, and set each claim against the numbers published beside it.

neemans.com brand-impact page, FAQ, product pages and blog, read 21 September 2026.

The pages are not short of numbers. They count bottles, kilograms of tyres and a percentage of recycled packaging paper, so the missing merino percentage and the missing certifier are absences on pages that publish figures elsewhere. The recycled counts are company-wide totals; no page gives bottles per pair, and the 100% figure covers the yarn of two named lines, not the shoe.

A 2020 FashionNetwork report said the brand launched “in collaboration with The Woolmark Company”. None of the Neeman’s pages read on 21 September 2026 mentions Woolmark. The CloudKnit product page is plain about one limit: “Water-Resistant: No”. Across the pages read, “sustainable” and “eco-friendly” come with no lifecycle or carbon figure.

Authenticity and the record

The terms, privacy policy, FAQ, exchange policy and brand-impact page, read on 21 September 2026, give no way to check a specific pair — no code, hologram, QR or verification page. The FAQ names neemans.com, the Neeman’s app and the brand’s own stores as places to buy, and says nothing about marketplaces or counterfeits. Such lists do exist: Noise publishes one naming its authorised sellers by company, read the same day.

For a buyer, the practical safeguard is the seller line. On Myntra, Neeman’s own company was the seller of record on 34 of the 40 listings read.

The company is expanding its shops. In September 2026 it announced a plan for 500 stores, and Amar Preet Singh told bestmediainfo the expansion “gives us the opportunity to take the Neeman’s experience to consumers across the country”. The reports gave no current store count.

A search of Indian Kanoon on 21 September 2026 on the company’s exact name, and on the brand with “footwear”, showed no judgment involving Neemans Private Limited or the brand. The same site that day listed 297 results for a Bata India trade-mark search, so the search finds cases where they exist. Treat the clean result as nothing found rather than a promise that nothing exists.

Who Neeman’s is actually for

Neeman’s suits a buyer who wants a light knit or wool sneaker made in India and sold by the company that owns the brand. It suits less well a buyer paying extra for merino, because no page read says how much merino is in the shoe or who certifies it.

Anyone weighing it against Woodland, Campus or Bata is comparing an unlisted, loss-making company still raising money with longer-established Indian footwear names. On its own site and on Myntra, Neeman’s sells almost everything below its printed MRP, so the MRP tells you little.

Common questions

References

1. Zauba Corp, Neemans Private Limited — CIN, incorporation date, status, registered office, directors and appointment dates, capital, latest accounts carried (register mirror)
2. Tofler, Neemans Private Limited — CIN, incorporation date, status, capital (register mirror)
3. neemans.com, terms and conditions and privacy policy, read 21 September 2026 — the company as owner of the brand and domain, address
4. neemans.com, brand impact, read 21 September 2026 — “globally certified partners”, bottle, tyre and plastic-bag counts
5. Wool Classic Sneakers, Wool Joggers and The CloudKnit Sneakers, read 21 September 2026 — MRPs, selling prices, merino wording, “Made-in-India brand”, “Water-Resistant: No”
6. neemans.com FAQ, homepage footer and blog posts of 7 February 2019 and 16 May 2022, read 21 September 2026 — non-mulesed wool, insoles, packaging, places to buy, “Founded: 2017”, washability, “100% recycled plastic yarn”
7. Entrackr, 2 June 2022 — Series B allotment, shareholdings after the round, 2020-21 revenue and loss, the ₹50 crore estimate
8. Entrackr, 29 January 2024 — 2021-22 and 2022-23 revenue and loss from filed accounts
9. Entrackr, 29 December 2025 — Series B2 allotment, investor stakes, post-money valuation, 2023-24 revenue and loss
10. StartupPedia, report of 23 February 2026 on Neeman’s 2024-25 accounts — revenue, total income, loss and expense lines
11. Deccan Chronicle, 19 September 2026 — the company’s ₹185 crore figure, 500-store plan
12. bestmediainfo, 17 September 2026 — revenue targets, Amar Preet Singh’s role and quotation
13. India Entrepreneur, 4 August 2021 — Series A, the founders, Nikhil Vora’s quotation
14. YourStory, 2 March 2020 and FashionNetwork, 3 March 2020 — the pre-Series A round; the Woolmark collaboration report
15. Inc42, 12 January 2026 and Indian Retailer, 12 January 2026 — the Series B2 announcement and its investors; the earlier revenue target
16. Myntra brand listing and product records for Neeman’s, with the Yoho, Solethreads and Columbia readings, 21 September 2026 — 906 products, the 100-listing sounding, 40 declarations, manufacturers and sellers of record
17. QuickCompany trade-mark mirror — the “Supercom Net” mark and its proprietor, Shreyash Retail Private Limited (register mirror)
18. Indian Kanoon searches for Neemans Private Limited and the brand, with a Bata India trade-mark search, 21 September 2026
19. Noise, beware of counterfeit products or websites — a brand-published list of authorised sellers, read 21 September 2026