Andamen Brand Audit: Gurugram Menswear, Made in India

Andamen is an Indian menswear label from Gurugram selling shirts, polos, crews and trousers online, with its shirts priced ₹2,625 to ₹6,599 on its own site in September 2026. It launched in 2016, calls itself “bridge to luxury”, and no physical shop was found.

Two things about it stand out. The first is how close to MRP it sells on Myntra. Across a sounding of 100 Andamen listings read on Myntra on 11 September 2026, the shelf charged 98.7% of MRP, with 16 listings in a hundred reduced and two discount rungs across thirteen distinct MRPs.

The second is the company. Impulse International Private Limited is not an Andamen business that also does other things. It is an apparel sourcing and buying house with more than sixty client brands, and Andamen is one label inside it.

Who owns Andamen, and what Impulse International actually is

The brand is the operating company’s own mark. Impulse International Private Limited owns andamen.com and is the company printed on the goods. There is no licensor and no franchise in what we read.

Brand launched

2016, by Siddharth and Satvika Suri

Operating company

Impulse International Private Limited, CIN U74899HR1996PTC078374, incorporated 22 April 1996

Headquarters

Impulse Corporate Tower, 41 Echelon Institutional Area, Sector 32, Gurugram, Haryana

Board

Four directors — Rajive Suri and Jyotsna Suri from 22 April 1996; Nikhil Suri, managing director, and Siddharth Suri from 1 April 2010

Category

Western menswear — shirts, polos, crews, knitwear, trousers

Price band in India

₹2,625 to ₹6,599 on the shirts collection; median ₹3,999 charged across 100 Myntra listings, which places the core line premium for clothing

Available in India

andamen.com, Myntra, Nykaa Fashion, Tata CLiQ and Tata CLiQ Luxury, Ajio Luxe. No physical shop was found

Checked on

11 September 2026

Four services that mirror the corporate register agree on the company number, the 22 April 1996 incorporation, the Gurugram office and the director table, which the register files under a general business activity code rather than as a garment maker.

Two of the four directors have held their seats since the day of incorporation. Siddharth Suri, the brand’s founder and chief executive, joined on 1 April 2010 — six years before Andamen existed.

Why the parent company changes how you read every number

Impulse International describes its own business as supply chain management and “a 360 service across the complete supply chain” — product development, sourcing, quality compliance and logistics — across clothing, footwear, accessories and home textiles. Its site shows more than sixty client logos, among them Flipkart, Myntra, Asda and Pepe Jeans India, and says it has been in business “over 40 years”. The company that owns Andamen was incorporated in 1996.

The Income Tax Appellate Tribunal, deciding two appeals involving the company, describes it plainly as “a buying house company”.

That matters for one reason. Any revenue figure for the company covers the whole sourcing business, not the brand alone, and Andamen’s own revenue could not be established. No source we read separates the label’s sales from the sourcing business.

This page did not read the company’s filed accounts directly, so it gives no revenue figure for Impulse International.

Why this page files Andamen as independent

No shareholding pattern for Impulse International was available in the sources read, so this page does not say who holds what.

What it can say is that no outside holder was found at all — no investor, no funding round, no institutional stake, in any source read. There is no sentence anywhere that would prove outside control, and the founder’s position in April 2016 was that the brand was “self-funded right now”.

What Andamen costs in India

A hundred Andamen listings were read on Myntra on 11 September 2026. That is a sounding, not the catalogue, which carried 1,629 listings that day against 3,431 products on the brand’s own shop.

Median price charged

₹3,999

Share of MRP collected

98.7%

Listings reduced below MRP

16 of 100

Lowest price in the sounding

₹2,625

Checked on

11 September 2026

Two discount rungs across a hundred listings is a narrow spread. The brand’s own site shows a similar pattern in its sale collection.

Andamen’s Special Prices collection and the ₹2,625 price point

Andamen’s own shop runs a collection headed “Special Prices”, described as “Andamen favourites at up to 40% off”. It held 50 products on 11 September 2026 against 3,431 in the shop-all catalogue — about 1.5% of what the brand sells. Eight consecutive items read from it were each priced at ₹2,625.

Eight garments with MRPs from ₹2,990 to ₹3,990, each priced at ₹2,625 in the Special Prices collection on 11 September 2026.

The site labels those as 10%, 25% and 35% off. ₹2,625 was also the lowest price in the Myntra sounding and the bottom of the all-shirts collection’s ₹2,625 to ₹6,599 range the same day.

Across the wider shop-all collection, which spans categories beyond shirts and knitwear, prices started at ₹1,599, and Nykaa Fashion’s Andamen range started at ₹1,999.

What Andamen publishes about its own prices

Its terms say that prices are subject to change without notice and set at the company’s discretion, with no lowest-price guarantee, and that vouchers cannot be combined with sale discounts. The about page carries the line “Luxury is not a price”, a positioning line. This page reports what Andamen charged on the day it was read.

Against the other brands read the same day, 98.7% is near the top. Blackberrys charged 86.0% of MRP that day; only Manyavar at 100% with nothing reduced and Bershka at 99.5% held firmer. Andamen’s ₹3,999 median sits above Bombay Shirt Company, whose ready-to-wear page showed a ₹3,000 median the same day.

One comparison this page does not make is the global one. Andamen is an Indian brand making in India, so there is no foreign list price to set against the Indian one and no import duty in the argument at all.

Where Andamen clothes are made, and who answers for them

Forty Andamen product records were read in full on the marketplace on 11 September 2026. Every record named a manufacturer and a country of origin.

Two wordings, reported as read

The brand’s own product pages use a second wording. On andamen.com a shirt page reads “Designed & Marketed by: Impulse International Pvt. Ltd.”, while the marketplace records name the same company as manufacturer. Andamen also publishes a factory partners page naming five third-party garment makers — Raymonds in Maharashtra, Ashima in Ahmedabad, and Aurora, Suvastra and Apparrel360 in Karnataka.

On fibre composition the finding is channel-specific. Composition was published on none of the forty marketplace records. On andamen.com it is published: a shirt page read the same day carries “100% Egyptian Giza Cotton”, and fabric is a shoppable filter. The brand publishes composition on its own site and the marketplace records carried none.

What Andamen claims about fabric, and what stands behind it

Andamen markets on fabric more specifically than most brands we read. Its fabric filter carried 1,677 pure cotton products, 470 pure linen, 208 Egyptian Giza cotton and 59 pure merino wool on 11 September 2026, and product titles name the fibre outright. One social post goes further, naming a yarn count, an origin and a mill: two-ply 170s Egyptian cotton and French linen from Normandy, woven by David & John Anderson.

For the Egyptian Giza cotton on 208 products and the pure linen on 470, the product pages and fabric filter read do not cite a certificate, test or fabric mill. The factory partners page names garment makers rather than fabric mills.

The one claim that is certified, and how far it reaches

There is a real exception, worth stating precisely. The Woolmark Company’s own publication, in March 2024, says of Andamen’s Apex collection — over 30 pieces launched in November 2023, 100% Australian merino with 10% cashmere in some styles — that “all the products in the Apex collection are certified for quality by The Woolmark Company”, using Woolmark-certified yarns spun in Italy and China. That is the certifying body itself, and it is the strongest substantiation found for this brand.

Neither source covering the collection gives a micron count, the usual specification for merino. The certification is described for the Apex collection of over 30 pieces; the shop listed 59 pure merino products on 11 September 2026.

Who Andamen is actually for

Andamen suits a man in his thirties or forties buying a few plain, well-finished shirts and polos at ₹3,000 to ₹4,000 each, who would rather order online than be measured. That is the brand’s own stated customer: in 2016 the founder described him as upwardly mobile, 28 to 45.

It suits you less if you shop the sale calendar: on Myntra on 11 September 2026, 16 of 100 listings were reduced. It suits you less, too, if you want a shop to try things on in — none was found, the site carries no store link, and the last published statement on physical retail is from April 2016, when the brand said it had no store and was running trunk shows.

If the fabric is why you are buying, read the specifics. On the Apex merino, Woolmark states the certification itself. For the Giza cotton and linen, the pages read cite no test or certificate.

Reputation and what is on the record

Two decided matters were found, both tax appeals before the Income Tax Appellate Tribunal, both concerning the parent’s sourcing business and both predating the brand. Neither is a consumer, advertising or product-safety matter.

In an order dated 12 March 2019, the tribunal’s Delhi bench decided appeals for assessment years 2006-07 and 2009-10 to 2011-12 involving commissions paid to directors. It allowed the company’s appeal and dismissed the revenue’s. In an order dated 16 June 2020, for assessment year 2012-13, the same bench dismissed both revenue appeals against the deletion of director-commission disallowances of ₹2.74 crore and ₹6.17 crore, finding the payments were about 1.05% of order values. Both were decided at tribunal stage and neither order records a further appeal.

Beyond those, we found no consumer commission order, product recall, regulatory action, weights-and-measures prosecution or trademark judgment against Andamen or Impulse International. Treat that as nothing found rather than nothing there.

Buying Andamen in India

Common questions

How we research and verify brand audits: our methodology.

References

1. ZaubaCorp, a mirror of the corporate register, read 11 September 2026 — the company number, incorporation on 22 April 1996, the Gurugram registered office, the capital figures, the general business activity code and the full director table with appointment dates.
2. The Company Check, a mirror of the corporate register, read 11 September 2026 — the company’s two associated brands.
3. Tofler, a mirror of the corporate register, read 11 September 2026 — the unlisted private status.
4. Impulse International corporate site, read 11 September 2026 — the supply chain description, the product categories served, the sixty-plus client logos and the “over 40 years” claim.
5. Income Tax Appellate Tribunal, Delhi, order dated 12 March 2019 — the description of the company as a buying house, and the decision allowing the company’s appeal and dismissing the revenue’s.
6. Income Tax Appellate Tribunal, Delhi, order dated 16 June 2020 — assessment year 2012-13, both revenue appeals dismissed, and the director-commission figures of ₹2.74 crore and ₹6.17 crore.
7. Andamen about page, read 11 September 2026 — the founders, their backgrounds and the “Luxury is not a price” positioning line.
8. Andamen Special Prices collection, read 11 September 2026 — the 50-product count, the “up to 40% off” heading, and the eight garments in the table above all priced at ₹2,625.
9. Andamen shop-all collection, read 11 September 2026 — the 3,431-product catalogue, the fabric filter counts including 208 Egyptian Giza cotton and 470 pure linen, and the ₹1,599 range floor.
10. Andamen shirts collection, read 11 September 2026 — the ₹2,625 to ₹6,599 price band and the per-fabric counts on shirts.
11. Andamen product page, read 11 September 2026 — the “100% Egyptian Giza Cotton” composition and the “Designed & Marketed by: Impulse International Pvt. Ltd.” line.
12. Andamen factory partners page, read 11 September 2026 — the five named garment makers, their locations and the absence of any fabric mill.
13. Andamen terms and conditions, read 11 September 2026 — prices subject to change without notice, no lowest-price guarantee, and the voucher and sale-combination rules.
14. Nykaa Fashion designer page, read 11 September 2026 — the “upto 40% off” headline, the 1,769-item count and the ₹1,999 to ₹6,599 range.
15. The Woolmark Company, Beyond the Bale, March 2024 — the Apex collection certified for quality by The Woolmark Company, the Woolmark-certified yarns spun in Italy and China, the merino and cashmere specification, and the 2016 launch year.
16. The Luxury Chronicle, 27 January 2024 — the Apex collection of over 30 pieces launched in November 2023, and the absence of any micron count or price point.
17. Indian Retailer interview with Siddharth Suri, 11 April 2016 — the self-funded statement, the target customer of 28 to 45, and the position that the brand had no store and was using trunk shows.