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Fashion Audit

Bombay Shirt Company Brand Audit: Custom Shirts, 0.5-Inch Fit

Bombay Shirt Company brand audit: Tomorrowland Apparels' made-to-measure shirts, its half-inch fit tolerance, printed alteration fees and prices from ₹2,590.
Bombay Shirt Company brand audit card by FashionAudit

Bombay Shirt Company sells shirts cut to your own measurements, from its own website and its own 35 shops. The brand launched in 2012, the company behind it has been on the register in Mumbai since 2014, and a custom shirt costs ₹2,590 to ₹4,990.

Most clothing brands can be read twice — on their own store, and on a marketplace where the law forces a block of text naming who answers for the garment. This one is not listed on Myntra, so this audit reads its own published pages. For a made-to-measure business that is a fair test: what does it commit to in writing?

The short answer

Bombay Shirt Company is run by Tomorrowland Apparels Private Limited, a private Mumbai company that took ₹71.8 crore of revenue in FY25 against a loss of ₹23.3 crore. It publishes an unusually exact fit promise — a half-inch tolerance, a trial shirt, 30 days of free alterations, remakes or refunds, then printed fees of ₹700, ₹500 and ₹300. Its fabric pages name the mills it buys from, and the page carrying its claim that 94% of customers love their fit first time does not publish a method for it.

Who owns Bombay Shirt Company

Brand owner
Tomorrowland Apparels Private Limited, CIN U18109MH2014PTC253178
Brand launched
2012; the company on the register since 12 February 2014
Founder
Akshay Narvekar; Chippy Mehta named co-founder in February 2024
Headquarters
Lower Parel, Mumbai
Ownership
Independent — a private company with no single investor shown to hold control
Price band in India
Custom shirts ₹2,590 to ₹4,990; ready-to-wear ₹2,000 to ₹6,000, median ₹3,000
Where to buy
bombayshirts.com and 35 own shops in 11 Indian cities; not listed on Myntra
Read on
11 September 2026

The brand’s own Contact Us page names Tomorrowland Apparels and prints the same company number the register mirrors carry, though the two give different street addresses for the same Lower Parel office. Four directors sit on the board, including the founder. Three mirrors disagree about when the founder was appointed — 17 July 2014, 3 April 2023 and 27 April 2023 — and about paid-up capital. These are mirrors rather than the filings, and where they differ both readings stand.

The money came in stages: the Patni brothers bought a stake in June 2014, ₹6.6 crore followed in 2016, and Lightbox put in $8 million in December 2019 as the first institutional investor. A February 2024 round led by Singularity Ventures brought in Mithun Sacheti of CaratLane alongside Lightbox and the Patnis, and is published two ways — ₹54 crore in one set of reports, $3.2 million in another, and nothing read settles which.

So is this a private-equity brand? No published source read shows it. The only shareholding figure anywhere is a startup-data service’s line that funds hold 50.47% between them and the founder 11.83%. An aggregate across separate funds is not a holder, and nothing shows those funds acting together, an investor controlling the board, or the founders off the cap table. The company is private, so this page names investors rather than an owner.

What Bombay Shirt Company costs in India

Read on 11 September 2026, the ready-to-wear collection page showed 44 prices across nine distinct values, ₹2,000 to ₹6,000, median ₹3,000. That is one page on one day, not the whole catalogue.

Read on 11 September 2026What the page showed
Ready-to-wear collection page44 prices, nine distinct values, ₹2,000 to ₹6,000
Median of those prices₹3,000
Custom shirt fabrics₹2,590 to ₹4,990
One ready-to-wear shirt page₹8,590 reduced to ₹7,890, marked 8% off

The custom band is the product. Giza cotton and oxford sit at the ₹2,590 floor, wrinkle-free and bamboo blends at ₹4,990, and one shirt page carried ₹8,590 before a reduction.

The comparison this site normally runs — the same item at home and abroad — cannot be run here. The United States site serves a password-protected page reading “Opening soon”, so no second territory publishes a price today. There is no MRP story either: a marketplace brand prints a maximum retail price and charges a fraction of it; here the site is the price.

The fit promise, in the company’s own words

The FitSmart page derives a size from five questions: body type — Average, Healthy or Athletic — size, shoulder type, height between 5’0″ and 6’6″, and preferred fit, from Super Slim, Structured or Relaxed. There is no body measurement in that route, though the shops exist for it.

Then it commits to a number: “All measurements provided are final garment measurements and will be produced within a general 0.5″ tolerance of those measurements.” Half an inch, published.

The same page carries the guarantee: “94% of customers love their fit the first time around. Enjoy shopping risk free with our 30 day free alterations, remakes or refunds until you’re completely satisfied.” For a first-time customer ordering several shirts, one is made as a trial and altered free until it is approved; only then are the rest produced to those measurements.

After 30 days, alterations are paid, and the prices are printed.

Alteration after the 30-day windowFee, stated inclusive of GST
Component change — collar, cuff or placket₹700
Measurement adjustment₹500
Minor change — buttons or monogram₹300

The page does not publish a sample size, period or method for the 94% figure.

What the pages say about the cloth

Mills are named — twice, and not the same way. One fabric page lists 13, among them Söktaş in Turkey, Somelos in Portugal, Luthai in China, Thomas Mason in Britain, Albini in Italy and Alumo in Switzerland, with Japan appearing as a country rather than a mill. A second mills page on the same site names a partly different set, including the Japanese mills Kuroki and Kaihara and the Indian mill Ashima.

A third page argues the case for thread count: the fabrics use “2-ply construction with extremely high thread counts”, and “the higher the thread count, the finer and softer the fabric”.

The fit tolerance is published to half an inch, and every paid alteration has a printed price.

Of 14 fabrics on the custom shirts page, one names a mill in its title — the Luthai cotton-lyocell twill. The other 13 titles give a fibre family, such as 100% cotton or 60s Giza cotton. The ready-to-wear pages group their details under the headings “Fit, Fabric & Wash Care” and “Manufacturing Details”; open those sections on the shirt you choose.

The brand’s own FAQ page covers eleven questions — how custom ordering works, how size is determined, where fabrics are sourced, delivery timelines, the return policy.

The fabric and mill pages read name no certification such as OEKO-TEX or GOTS.

Set that against Raymond, which has woven at its own Thane mill since 1925 and prints fibre composition on what it sells. A buyer paying ₹4,990 for a custom shirt can reasonably ask for the same details before ordering.

Who is answerable for the shirt

An Indian pre-packed garment carries a Legal Metrology declaration — the manufacturer or packer with an address, an MRP inclusive of all taxes, and country of origin for imported goods. The Legal Metrology (Packaged Commodities) Rules, 2011, notified as G.S.R. 202(E) on 7 March 2011, require it, and since 1 January 2018 on the online listing too. It names who is legally answerable.

The brand was not listed on Myntra on 11 September 2026. Searches of Ajio and Tata CLiQ the same day found no brand page and no product. Amazon.in carries old listings, most showing as unavailable.

On the brand’s own shirt pages, that information sits under a “Manufacturing Details” heading, which this audit did not read. This audit therefore names no manufacturer of record. The register gives the company’s stated business as the manufacture of wearing apparel.

Worth knowing

The declaration naming who answers for a Bombay Shirt Company shirt goes on the packaging — ask to see it in the shop before you commit to a run of shirts.

A Van Heusen shirt carries that block and its fibre composition on its marketplace listings.

The shops, and the two that are gone

The store page listed 35 shops on 11 September 2026 under 11 Indian city headings: Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Jaipur, Kochi, Kolkata, Lucknow, Mumbai and Pune, with nine in Mumbai alone. The Contact Us page, same site, same day, says “30+ stores across 11 Indian cities”.

Bombay Shirt Company shops, 2012 to 2026
  • 2012Brand launched, selling online
  • Aug 2014First shop, Kala Ghoda, Mumbai
  • Nov 2017Dubai, 350 sq ft at DIFC
  • Dec 2017New York flagship, 223 Mott Street, SoHo
  • Feb 202420 shops across 10 Indian cities
  • Sep 202635 shops, 11 Indian cities, none outside India

Six Indian shops in 2017 became 35 in 2026, all of them in India.

Neither overseas shop appears on the store list read on 11 September 2026.

On the money side, the company took ₹71.8 crore of revenue in FY25, up about 36%, against a loss of ₹23.3 crore on expenses of ₹95.2 crore. FY24 was ₹52.6 crore and a ₹27.2 crore loss. Those come from a startup-data service and a register mirror, which agree to a rounding.

The record

A search of India’s reported-judgments database on 11 September 2026 did not find a matter naming Tomorrowland Apparels or Bombay Shirt Company. That is one database rather than every forum.

One decided matter is on the record, and it is American. An application to register BOMBAY SHIRT COMPANY as a United States trade mark, serial 88570837, filed by Tomorrowland Apparels on 7 August 2019 for shirts and online retail services, was finally refused on 7 February 2022, with no registration number issued. That is a decision at examination stage on the American register, not a court ruling, and nobody has ruled on the brand’s position in India. Nothing read explains what the refusal turned on.

Buying it in India

The usual Indian worry barely applies. A “first copy” — the local term for a counterfeit — needs a shelf to sit on, and a shirt cut to your measurements has none. The hazards are elsewhere.

Check 01

Take the trial shirt

On a first order of several shirts, the published process makes one as a trial and alters it free until you approve the fit. Order the rest only after that, or the whole order rides on an untested pattern.

Check 02

Watch the 30-day clock

Alterations, remakes and refunds are free for 30 days after delivery. After that: ₹700 for a collar, cuff or placket change, ₹500 for a measurement adjustment, ₹300 for buttons.

Check 03

Ask for the fabric details in writing

Ask the shop for the mill, thread count, fabric weight and fibre percentage before you pay, and get the answer in an email.

Check 04

Read the packaging declaration

The declaration on the packaging names the manufacturer or packer, along with the origin. Look at it when the shirt arrives.

Check 05

Buy through the brand’s own channels

The brand is not listed on Myntra, Ajio or Tata CLiQ, and the old Amazon listings mostly show as unavailable.

Who Bombay Shirt Company is actually for

It suits a man in one of those 11 cities who wants a shirt that fits his shoulders and can spend two visits getting there. At ₹2,590 to ₹4,990 it sits above a mass-market shirt and below a bespoke tailor, and the published guarantee is worth real money if you have ever paid for a shirt that did not fit.

If you buy on fabric numbers, get the mill, thread count and weight from the shop before you pay. Skip it if you are ordering online from a city with no shop and no intention of using the trial — five questions is an estimate, not a measurement. For a premium Indian ready-to-wear shirt, Blackberrys is the nearer comparison.

Common questions

Is Bombay Shirt Company available on Myntra?

No. It was not listed on Myntra on 11 September 2026, nor on Ajio or Tata CLiQ. The brand’s own site and its own shops are the channel.

Who owns Bombay Shirt Company?

Tomorrowland Apparels Private Limited, a private Mumbai company on the register since 12 February 2014, founded by Akshay Narvekar. Lightbox, Singularity Ventures, the Patni brothers and Mithun Sacheti are among the investors. No published source shows any single investor holding control.

What does a Bombay Shirt Company shirt cost?

Custom shirts ran from ₹2,590 to ₹4,990 on 11 September 2026. The ready-to-wear collection page showed nine distinct prices between ₹2,000 and ₹6,000, median ₹3,000. One shirt page carried ₹8,590 before a reduction to ₹7,890.

Are alterations free?

For 30 days after delivery the company publishes free alterations, remakes or refunds. After that the fees are printed: ₹700 for a collar, cuff or placket change, ₹500 for a measurement adjustment and ₹300 for buttons or a monogram, all stated inclusive of GST.

Does Bombay Shirt Company say what its shirts are made of?

Its fabric pages name the mills it works with, on two pages whose lists partly differ. On the custom shirts page, one of 14 fabric titles names a mill and the others give a fibre family; ready-to-wear pages group details under a “Fit, Fabric & Wash Care” heading. For a specific shirt, ask the shop for the mill, thread count and weight.

Does it still have shops in New York and Dubai?

Neither appears on the store list read on 11 September 2026, which carries 35 shops in 11 Indian cities and nothing outside India. Dubai opened in November 2017 and New York in December 2017. The United States site now serves an “Opening soon” page.

How we research and verify brand audits: our methodology.

References

  1. Bombay Shirt Company, FitSmart page, read 11 September 2026 — the five FitSmart questions, the half-inch tolerance quoted verbatim, the 94% fit claim, the 30-day free alterations, remakes and refunds, the trial-shirt process and the ₹700, ₹500 and ₹300 alteration fees
  2. Bombay Shirt Company, store list, read 11 September 2026 — 35 shops under 11 Indian city headings and no location outside India
  3. Bombay Shirt Company, Contact Us, read 11 September 2026 — legal name and company number as the brand prints them, the registered address, and the “30+ stores across 11 Indian cities” line
  4. Bombay Shirt Company, mills page, read 11 September 2026 — the list of 13 mills, with Japan given as a country
  5. Bombay Shirt Company, second mills page, read 11 September 2026 — the partly different list naming Kuroki, Kaihara and Ashima
  6. Bombay Shirt Company, The Gentleman’s Cloth, read 11 September 2026 — the 2-ply construction and thread-count claims
  7. Bombay Shirt Company, custom shirts collection, read 11 September 2026 — the ₹2,590 to ₹4,990 band, the fibre families and the single mill named in a product title
  8. Bombay Shirt Company, ready-to-wear shirt page, read 11 September 2026 — ₹8,590 reduced to ₹7,890, and the specification headings
  9. Bombay Shirt Company, FAQ page, read 11 September 2026 — the eleven questions listed
  10. Bombay Shirt Company United States site, read 11 September 2026 — the password-protected “Opening soon” page
  11. ZaubaCorp mirror of the company register, read 11 September 2026 — incorporation date, company number, registered office, directors and capital
  12. The Company Check mirror, read 11 September 2026 — a different set of appointment dates and capital figures, and FY25 revenue of ₹71.84 crore
  13. Tofler mirror, read 11 September 2026 — a third set of appointment dates
  14. Inc42 company financials, read 11 September 2026 — FY24 and FY25 revenue, losses and total expenses
  15. Indian Retailer, 12 February 2024 — the ₹54 crore round, the investors named, 20 shops in 10 cities, and Chippy Mehta as co-founder
  16. Venture Intelligence, February 2024 — the same event reported as $3.2 million
  17. Lightbox, 13 February 2024 — the lead investor’s own account of the December 2019 round and the shop count at the time
  18. Mint, 13 December 2019 — the $8 million Lightbox round
  19. Retail4growth, 9 November 2017 — the Dubai shop at DIFC and the ₹6.6 crore 2016 raise
  20. Pursuitist, 14 December 2017 — the New York shop at 223 Mott Street
  21. Justia trade marks record, United States serial 88570837, read 11 September 2026 — filing on 7 August 2019 and final refusal mailed 7 February 2022, with no registration number issued
  22. Indian Kanoon search, 11 September 2026 — no matching results for the company or the brand
  23. Myntra brand search and the bombayshirts.com ready-to-wear collection page, read on 11 September 2026 — the brand’s absence from Myntra, and the 44 prices, nine distinct values, ₹2,000 to ₹6,000 band and ₹3,000 median

The FA take

On process, this is the most exact shirt business this site has read. A published tolerance of half an inch, a trial shirt made before your order runs, 30 free days of alterations, remakes or refunds, and a printed price for every alteration after that — ₹700, ₹500, ₹300 — is a real commitment, and 35 shops in 11 cities means a person will measure you. At ₹2,590 to ₹4,990 that is fair value for anyone let down by an off-the-peg collar.

On the cloth, the buyer has to do more of the work. The two mill pages list partly different mills, and the fabric details for a particular shirt are best confirmed with the shop before ordering. The 94% fit claim is published without a method, and the company reported a loss of ₹23.3 crore on ₹71.8 crore of revenue in FY25.

Buy the fit, which is written down and priced, and get the fabric details in writing before you order.

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