Sassafras is an Indian women’s fast-fashion label selling jeans, dresses, tops and knitwear, mostly for ₹500 to ₹1,500. It was started in 2015 by the husband-and-wife team Rimjhim and Ketan Jaggi, and it sells mainly online.
It is not one of Myntra’s own labels: it began as an independent brand that grew through a Myntra programme. Across the 16 Sassafras products we track, the typical piece sold for ₹919.
Sassafras is an independent Indian label founded by Rimjhim and Ketan Jaggi, made in India at Falcon Apparels in Delhi on the pieces we checked. At a typical ₹919, jeans at about ₹870 are fair value for young women’s casual wear. Its discounts are very uniform, a median 60% off MRP, which makes the MRP look like a starting point rather than a price.
Snapshot
- Founded
- 2015
- Founder
- Rimjhim Jaggi (design) and Ketan Jaggi (business)
- Headquarters
- New Delhi, India
- Current owner
- Run by its founders; the company’s shareholding is not published in the sources we read
- Category
- Women’s fast fashion: jeans, dresses, tops, knitwear
- Price band in India
- MRPs of ₹1,999 to ₹3,899; most pieces sell for ₹500 to ₹1,500. Budget
- Available in India
- Official: Myntra and Flipkart, plus its own website
How it started
Rimjhim Jaggi, who leads design and has about 15 years in fashion, started Sassafras with her husband Ketan in 2015. They set it up as an online fast-fashion label for Indian women. The name comes from a tree commonly found in the US, Rimjhim told Fibre2Fashion.
The turning point was Myntra’s Brand Accelerator Programme, which supports Indian fashion brands. A 2018 profile reported 150% year-on-year growth after the brand joined, with dresses at 28% of sales and tops at 26%, selling only on Myntra, Flipkart and Jabong at the time.
Other brands went down the same route: Highlander‘s owner also grew through a Myntra accelerator agreement.
What they actually make
Jeans are the biggest group on our list, nine of 16 products, followed by dresses, with a kurta set, a sweater and trousers. There is also a Sassafras Basics line on Myntra.
On 30 October 2026, three Sassafras pieces we checked on Myntra listed India as the country of origin and named Falcon Apparels, at Kapashera and Bijwasan in Delhi, as the maker. Sellers included Truecom Retail and Ardent Retail.
What Sassafras costs in India
We looked at all 16 products listed on FashionAudit on 30 October 2026. The median MRP was ₹2,399 and the median selling price was ₹919.
- Typical MRP
- ₹2,399
- Typical selling price
- ₹919
- Gap
- 60% below MRP
- Checked on
- 30 October 2026
Median prices, FashionAudit listings, 30 October 2026. The blue part is what you pay.
14 of 16 listings sold for between ₹500 and ₹1,499.
Fifteen of the 16 Sassafras pieces we tracked sold at between 50% and 69% off, which looks less like a sale than a pricing policy.
Typical selling price after each name. FashionAudit listings: DressBerry 23, Tokyo Talkies 21, Sassafras 16, Libas 30. Item mixes differ.
Sassafras sells at about the same price as Myntra’s DressBerry on our list, and for less than Libas, which leans towards ethnic sets. Myntra and Flipkart are where most buyers will find it.
Who Sassafras is actually for
Sassafras suits young women who want casual jeans or a day dress for about ₹900 to ₹1,100. Jeans are the biggest group on our list.
It is less useful if you want tailored workwear, or if you want a physical store to try the fit, since it is mostly an online brand.
Jeans at about ₹870
A founder-run Indian brand
Listed as made in India
MRPs are about two and a half times the real price
Mostly online, so fit is harder to check
Little published company information
Reputation and controversies
Sassafras has a modest public record, mainly interviews with its founders and a 2018 business profile. Since it is a private company, recent sales and profit figures have not been confirmed from filings we could read.
Its main question is the same as for most online labels: an MRP that nobody pays. Fifteen of 16 listings sold at 50% to 69% off.
Buying it in India
Check the maker line
The pieces we checked named Falcon Apparels, Delhi, with India as the country of origin.
Compare jeans by fit name
Bootcut, high-rise and straight fit differently. Check the size chart for waist and length.
Ignore the discount badge
60% off is normal. Compare the selling price with similar jeans.
Check the fabric on dresses
Look at the fabric line and buyer photos. It tells you more than the product photo does.
You can compare current Sassafras prices on our Sassafras shop page.
Common questions
Is Sassafras an Indian brand?
Yes. Sassafras was founded in 2015 by Rimjhim and Ketan Jaggi as an online fast-fashion label for Indian women. The pieces we checked on Myntra listed India as the country of origin.
Is Sassafras a Myntra brand?
No. It is an independent label that joined Myntra’s Brand Accelerator Programme. It sells on Myntra and other marketplaces, but Myntra does not own the label as far as we could find.
Who makes Sassafras clothes?
The pieces we checked named Falcon Apparels, with addresses at Kapashera and Bijwasan in Delhi, as the maker.
Is Sassafras good quality?
It is fair for the price, at about ₹900, for casual jeans and dresses. Read reviews of the exact item and check the fabric.
Why is Sassafras always 60% off?
Its MRPs are well above its real prices. 15 of 16 listings we checked sold at between 50% and 69% off, with a median discount of 60%.
How we research and verify brand audits: our methodology.
References
- Fibre2Fashion, interview with Rimjhim and Ketan Jaggi — founders, name, launch
- Silicon India, 2018 profile — founders’ roles, 2015 founding, Brand Accelerator Programme, growth, sales mix, channels at the time
- Myntra, Sassafras listings, checked 30 October 2026 — country of origin, maker, sellers, prices
- FashionAudit Sassafras listings, 30 October 2026 — MRP and selling-price analysis of 16 products, and comparison with DressBerry, Tokyo Talkies and Libas
Sassafras is a real founder-run Indian label, and at about ₹870 for jeans it is fair value for young women’s casual wear.
Its MRP, though, works like a pricing policy rather than a price: nearly every piece sells at 50% to 69% off. And little about the company’s current size has been confirmed in filings.
Buy Sassafras for a pair of jeans you like at ₹870, and compare it with DressBerry at the till rather than against its own MRP.
