Budget

Max Fashion sold at MRP on 90.1% of 10,173 listings on 6 September 2026, carries no sale section, and prints a coupon-derived Best price under every price in the catalogue.

Reliance Trends publishes no price on its own website. On Ajio, the group’s own marketplace, 6,944 own-brand listings on 6 September 2026 showed 41.6% selling at full MRP and a median ₹599 charged.

LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.

Most Indian clothing shops print two numbers on a listing: a maximum Read more

Pond’s is now two brands under one name: Hindustan Unilever’s in India, Evermark’s in America. We price the range per gram and report what ponds.in does not publish.

Pilgrim is a Mumbai brand made by contractors in Jammu, Baddi and Parwanoo. We check its Spanish, Korean and French claims against the pack, its sunscreens against what it publishes, and its MRP against the price it actually charges.

The name says Switzerland. The register says Delhi, and nine of eleven product declarations say China. What Swiss Beauty actually is, who makes it, and what it should cost you.

The Man Company has nine advertising outcomes against it since 2023, all about product claims. Emami owns it outright and publishes no revenue for it; the register shows a ₹32.54 crore loss.

Ustraa promises beard hair 40% faster with no test published. It has the cheapest beard oil of the big three, and the only falling revenue — ₹96.8 crore to ₹73 crore in two years.

Marico took Just Herbs to 100% in September 2024 and absorbed the business a year later. What the packs, the prices and the advertising record actually say.

Nat Habit publishes shelf lives most of this shelf does not, and prices its core range like a mass brand. The gap is what it publishes to back its claim words.

Aravi Organic’s name says Organic, but its thirteen product pages carry no organic claim, certifier or certificate. What the name rests on is a trade mark — plus the prices, factories and licences, checked on 5 September 2026.

Simple is a British brand made in India, and the pack, the retailer listings and the brand’s own website name three different manufacturers. What it costs here, what its claims rest on, and what the record holds.