Budget

mCaffeine audit: who owns the coffee skincare brand, who makes its face and body care, and what it costs per millilitre in India, checked 3 September 2026.

Renee Cosmetics audit: the Beardo founders’ Ahmedabad brand, the Indian contract factories named on its pages, per-gram prices and its FY25 filed figures.

Beardo is 100% owned by Marico, which discloses ₹214.17 crore of brand turnover. Its beard oil costs ₹9.98 per millilitre, and two of its growth claims were struck down in August 2024.

Nykaa owns 90% of Dot & Key and ranks it first in its own sunscreen category. The brand makes nothing itself, publishes more SPF data than any Indian rival, and one of its pages contradicts its own PA claim. Checked 1 September 2026.

Bombay Shaving Company is the largest Indian men’s grooming brand still independent, at ₹634.7 crore in FY2026 — and the only one with no advertising finding against a product claim.

Himalaya’s classic skincare costs ₹1.40–₹2.40 per millilitre, the cheapest we have audited. The pack, the licence and the corporate record tell a more complicated story than the herbal front label.

The Indian Clean & Clear range shares nothing but a logo with the American one. We read the packs, the licences and the prices.

Who owns Maxima, why a partnership firm has no CIN or revenue, what its India declarations say, what its watches cost here, and what the brand does not publish.

An Aditya Birla subsidiary held 99.03% of Bewakoof as at 8 June 2026, up from 81.77% completed on 15 February 2023. What that means for the price, the label and the fabric.

Shein does not trade in India. NextGen Fast Fashion Limited, owned 100% by Reliance Retail Ventures Limited, runs the shop and pays a royalty for use of the brand name. Prices, declarations and the 2020 order, checked 6 September 2026.

A register mirror names Myntra Designs as the applicant for the ANOUK mark. On 450 listings read one at a time, 207 companies declare themselves the manufacturer and Myntra Designs appears on none of them.

Sangria is one of the largest clothing names on any Indian shopping Read more

Max Fashion sold at MRP on 90.1% of 10,173 listings on 6 September 2026, carries no sale section, and prints a coupon-derived Best price under every price in the catalogue.