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Fashion Audit

Clean & Clear Brand Audit: Same Logo, Different Product

The Indian Clean & Clear range shares nothing but a logo with the American one. We read the packs, the licences and the prices.
Clean & Clear brand audit by FashionAudit: Clean & Clear logo over a facial cleanser tube with white foam

On an Indian chemist’s shelf, the Clean & Clear rack looks like a slice of America. It is not. The range sold here — Foaming, Pimple Clearing, the Morning Energy washes — does not exist on the brand’s American site, and the American acne range does not exist here. Two product lines share one logo; the difference sits where few teenagers look — the ingredient list on the back of the pack.

The short answer

Clean & Clear in India is a Kenvue-owned line of face cleansers, made in India, at ₹1.79–₹2.45 per millilitre — level with Himalaya’s neem face wash. It shares nothing but a logo with the US range: American Clean & Clear acne products are drugs with 2% salicylic acid or 10% benzoyl peroxide on the front; the Indian washes declare no active and no percentage of anything. The price is fair. The claims deserve a closer read.

Snapshot

Brand owner
Kenvue Inc., NYSE: KVUE; its sale to Kimberly-Clark, agreed 2 November 2025, had not completed on 1 September 2026
Indian company
JNTL Consumer Health (India) Pvt Ltd, Mumbai — marketer, site publisher and manufacturer on the current pack
Made in
India, on every declaration we read
Range in India
Six cleansers on the brand site, two more on Nykaa; nothing else
Price band
₹90–₹589 MRP; ₹1.79–₹2.45 per ml, checked 1 September 2026
Pimple ingredient in India
o-Cymen-5-ol, an antimicrobial — no declared active, no percentage

How it started

The brand tells no story at all. Its Indian About Us page has no founding year, no country and no owner’s name — only “With clear skin comes real confidence!” What the record supports: Clean & Clear was a Johnson & Johnson brand for decades, and it now belongs to Kenvue, the consumer-health company J&J spun off through a May 2023 listing. J&J sold its last Kenvue shares in May 2024.

In India the brand sits inside JNTL Consumer Health (India) Pvt Ltd, incorporated 3 February 2022 and run from Powai, Mumbai, which reported ₹4,465 crore for the year to March 2024 across thirteen brands — no Clean & Clear share is on the record. Buyers routinely miss this split between a global brand and the local company selling it; our Bata audit documents the same structure in footwear. And the story is not finished: Kimberly-Clark agreed to buy Kenvue on 2 November 2025, with completion expected in the fourth quarter of 2026. As of 1 September 2026 it had not closed.

One logo, three owners in three years
  1. Johnson & JohnsonOwner for decades; older packs still carry its name
  2. Kenvue Inc.Spun off May 2023; J&J’s last shares sold May 2024
  3. JNTL Consumer Health (India)Runs the brand in India from Powai, Mumbai
  4. Kimberly-ClarkPurchase agreed 2 November 2025; not complete on 1 September 2026

A brand sold to teenagers has changed hands twice in three years, and its Indian site names no owner.

What they actually make

The Indian site lists six products, all cleansers: Foaming Face Wash, Pimple Clearing Face Wash, three Morning Energy washes and a Blackhead Clearing Daily Scrub; Nykaa sells two more. That is the whole brand here: face wash.

Set that against the American range and the lists do not overlap at all. Kenvue’s US site carries twelve Clean & Clear products; none is sold in India, and no Indian product appears there. The deeper difference is regulatory: the US acne range is over-the-counter medicine — eleven current labels built on 2% salicylic acid or 10% benzoyl peroxide — while the Indian range is cosmetics, its pimple-fighting ingredient the antimicrobial o-Cymen-5-ol, with no declared strength.

Clean & Clear IndiaClean & Clear USA
Legal categoryCosmeticsAcne range sold as OTC drugs
Pimple ingrediento-Cymen-5-ol, no percentage declaredSalicylic acid 2% or benzoyl peroxide 10%, on the front
Products in commonNone

Now set the pages against their own lists. The Pimple Clearing Face Wash page promises “antibacterial Neem, hydrating Aloe, Vitamin C filled Lemon” — and its own ingredient list contains no neem, no lemon and no salicylic acid; its botanicals are aloe and passion fruit. Nykaa’s title adds “with Neem & Salicylic Acid”; Nykaa’s ingredient block, evidently an older formula, shows salicylic acid fourteenth of twenty-three — the below-1% region — and still no neem. The brand’s own 2022 blog says the wash “contains salicylic acid and neem extracts”.

Worth knowing

Two versions of the Pimple Clearing formula are in circulation — the site’s list has no salicylic acid, the retailer’s older list a trace-position entry — and neither declares a percentage. The list printed on the pack in your hand is the one that counts.

The scrub repeats the pattern. Its page advertises “naturally sourced Beads” and “PureRice™ technology”; its own list places polyethylene — a plastic — sixth of twenty-four, with no rice ingredient. The US scrub, for contrast, lists cellulose beads and declares 2% salicylic acid.

The boldest language is prevention. The Foaming Face Wash pack says its “special ingredients help prevent pimples”; the scrub page says it “prevents formation of new blackheads”. The same pack carries a cosmetics licence. India’s drug regulator, in its published cosmetics FAQ, says products making medicinal or therapeutic claims cannot be cosmetics — and Himalaya sells its rival neem wash under an Ayurvedic drug licence, making its own “prevents pimples” claim lawful. No regulator has acted against Clean & Clear on this and we assert no illegality; we set the pack beside the FAQ and let the two documents sit there.

The reader of an Indian Clean & Clear pack cannot tell what fights the pimples, or how much of it there is.

Unusually, the pack answers who makes it. The brand site publishes no manufacturer details, but the current Foaming Face Wash pack declares JNTL Consumer Health (India) Pvt Ltd at Nani Daman, licence M DD/C/L/878. Older lots and retailer listings still name Johnson & Johnson Pvt Ltd at Baddi — while Kenvue’s own India page names its plants as Mumbai and Baddi, Nani Daman on neither list. We print that conflict unresolved. The pack does establish that the seller’s own name sits on the manufacturing line, no third-party formulator anywhere — the marketer-versus-manufacturer question our Campus audit asks of footwear, answered in the brand’s favour.

What Clean & Clear costs in India

Prices were checked on 1 September 2026 on Nykaa. The Foaming Face Wash runs ₹99 for 50 ml, ₹180 for 100 ml and ₹430 for the 240 ml pump against a ₹539 MRP; the Pimple Clearing wash is ₹170 for 80 g. Across the range that is ₹1.79–₹2.45 per millilitre, and the biggest pack is always the cheapest per ml.

Foaming Face Wash 240 ml, MRP
₹539 — ₹2.25 per ml
Selling price, Nykaa
₹430 — ₹1.79 per ml
Gap
20% below MRP
Checked on
1 September 2026

That is a fair price, and we say so plainly. Himalaya’s Purifying Neem Face Wash, the direct competitor, sits at ₹1.40–₹2.40 per ml on MRP; Clean & Clear is level with it, and slightly under Neutrogena’s Deep Clean from the same parent. Discounts are shallow — 0–20% on singles — so the MRP-versus-street-price gap we track in footwear audits like Metro barely exists here. Two MRP lots are in the channel: ₹299 on Nykaa, ₹285 on Purplle, the same 150 ml wash. No global comparison is possible — no Indian product has an American counterpart.

Who Clean & Clear is actually for

Teenagers, by the brand’s own words — the US site says “for teens, by teens”, and the Indian blog roll includes skincare routines for preteens. The buyer is a student, or a parent, paying ₹99–₹430 for a first branded face wash. Nykaa’s retailer copy — not the brand’s site — still promises skin “naturally fair and problem-free”, dated fairness language most Indian marketing has retired.

The honest comparison is Himalaya’s neem wash at the same per-ml price under a drug licence, or a 2% salicylic wash that names its number. Clean & Clear competes on familiarity and a fair price, not on disclosure.

Reputation and controversies

The advertising record holds one Clean & Clear matter, and it went the company’s way. A rival challenged the Foaming Face Wash claim “Retains 99% of skin’s natural moisture” before the Advertising Standards Council of India. In case 2310-CCC-R.04, decided on review in January 2024, the panel examined the company’s half-face clinical study and found the claim substantiated — Not Upheld.

That outcome matters differently: a clinical file exists behind at least one Clean & Clear claim. It was put before an advertising panel; it is not published on the product pages. The same Mumbai company footnotes seven Neutrogena claims in India with dated studies. Clean & Clear’s pages footnote nothing: the one “clinically proven” claim resolves to “Wash your face twice a day to give desired results” — a usage instruction, not a study.

The 2021 Johnson & Johnson benzene recall of aerosol sunscreens involved no Clean & Clear product. We found no drug-regulator or state-FDA order against the brand, its Indian company or its licences; the searchable ASCI database shows no other Clean & Clear matter.

Buying it in India

The pack tells you more than the brand’s website does. Read it.

Check 01

Read the list, not the title

Retail titles sell the Pimple Clearing wash on neem and salicylic acid. The printed list is the fact; on the current site version, neither appears.

Check 02

Find the manufacturer line

Current packs say JNTL Consumer Health (India), Nani Daman, licence M DD/C/L/878; older lots say Johnson & Johnson, Baddi. Both are genuine — the line dates your lot.

Check 03

Compute the per-ml price

Divide price by millilitres. The 240 ml pump at ₹430 is ₹1.79 per ml; the 50 ml tube is ₹1.98. Above ₹2.50 is a bad deal on this brand.

Check 04

Follow the footnote

Where a pack says “clinically proven”, find the footnote mark. Here it leads to a washing instruction, not a study — and a claim without a study stays a claim.

Check 05

Buy from a large retailer

The brand’s entire anti-counterfeit guidance is “a seal of authenticity”. Fakes are less likely at these prices, but stick to major chemists and big platforms.

Common questions

Is Clean & Clear still a Johnson & Johnson brand?

No. It was a J&J brand for decades, but moved to Kenvue, the consumer-health company J&J spun off in May 2023. Kenvue’s sale to Kimberly-Clark, agreed in November 2025, had not completed on 1 September 2026.

Does the Pimple Clearing Face Wash contain salicylic acid or neem?

The brand site’s current list shows neither, whatever the titles say. A retailer’s older list shows salicylic acid in a trace position, still no neem, and no percentage. Read the list on the pack you are holding.

Is Indian Clean & Clear the same as the American product?

No — the two ranges share no products. The US acne line is over-the-counter medicine with 2% salicylic acid or 10% benzoyl peroxide on the front; the Indian line is cosmetics built on o-Cymen-5-ol, with no percentage declared.

Where is Clean & Clear made?

In India. Current packs declare JNTL Consumer Health (India) Pvt Ltd at Nani Daman, licence M DD/C/L/878; older lots declare Johnson & Johnson at Baddi. Nothing we checked is imported.

How we research and verify brand audits: our methodology.

References

  1. Clean & Clear India, About Us, 1 September 2026 — no founding story, year or owner named
  2. Kenvue newsroom, 1 September 2026 — Kimberly-Clark deal agreed 2 November 2025, approved 29 January 2026, expected to close Q4 2026, not closed at the check date
  3. Kenvue India, 1 September 2026 — thirteen Indian brands including Clean & Clear; plants named as Mumbai and Baddi
  4. Clean & Clear India, skincare range, 1 September 2026 — the six-product Indian line
  5. Clean & Clear USA, all products, 1 September 2026 — twelve US products, none sold in India
  6. DailyMed, Clean & Clear labels, 1 September 2026 — eleven US OTC labels on salicylic acid and benzoyl peroxide
  7. Pimple Clearing Face Wash page, 1 September 2026 — neem and lemon copy against a list containing neither, and no salicylic acid
  8. Nykaa, Pimple Clearing Face Wash, 1 September 2026 — title claims; older list with salicylic acid fourteenth
  9. Clean & Clear India blog, 9 February 2022 — states the wash “contains salicylic acid and neem extracts”
  10. Blackhead Clearing Daily Scrub page, 1 September 2026 — “naturally sourced Beads” copy; polyethylene sixth in the list
  11. DailyMed, US Blackhead Eraser Scrub, revised 11 December 2024 — salicylic acid 2%, cellulose beads
  12. Nykaa, Foaming Face Wash, 1 September 2026 — pack photographs with the JNTL Nani Daman declaration, licence M DD/C/L/878; prices for four sizes
  13. CDSCO cosmetics FAQ — products making medicinal or therapeutic claims cannot be cosmetics
  14. Purplle, Foaming Face Wash 150 ml, 1 September 2026 — ₹285 MRP lot against Nykaa’s ₹299
  15. ASCI complaint outcomes, case 2310-CCC-R.04, January 2024 — moisture claim found substantiated on clinical evidence; Not Upheld
  16. Johnson & Johnson recall notice, 14 July 2021 — five aerosol sunscreens named; no Clean & Clear product
The FA take

As a budget face wash, Clean & Clear is a reasonable buy. At ₹1.79 per ml on the 240 ml pump it is level with Himalaya’s neem wash, made in India, with its own manufacturer and licence number on the pack — better provenance disclosure than most of the direct-to-consumer wave manages.

As a pimple product, it asks for trust it has not earned on paper. The pack promises prevention and seven-day results with no declared active, no percentage and no published study. The one clinical study we know exists was shown to an advertising panel, not to you, and the site names neem and lemon its list does not contain.

Buy it as a fair ₹180 face wash; for a treatment, buy a label that names its active and its number.

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