Budget

An Aditya Birla subsidiary held 99.03% of Bewakoof as at 8 June 2026, up from 81.77% completed on 15 February 2023. What that means for the price, the label and the fabric.

Shein does not trade in India. NextGen Fast Fashion Limited, owned 100% by Reliance Retail Ventures Limited, runs the shop and pays a royalty for use of the brand name. Prices, declarations and the 2020 order, checked 6 September 2026.

A register mirror names Myntra Designs as the applicant for the ANOUK mark. On 450 listings read one at a time, 207 companies declare themselves the manufacturer and Myntra Designs appears on none of them.

Sangria is one of the largest clothing names on any Indian shopping Read more

Max Fashion sold at MRP on 90.1% of 10,173 listings on 6 September 2026, carries no sale section, and prints a coupon-derived Best price under every price in the catalogue.

Reliance Trends publishes no price on its own website. On Ajio, the group’s own marketplace, 6,944 own-brand listings on 6 September 2026 showed 41.6% selling at full MRP and a median ₹599 charged.

LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.

Most Indian clothing shops print two numbers on a listing: a maximum Read more

Pond’s is now two brands under one name: Hindustan Unilever’s in India, Evermark’s in America. We price the range per gram and report what ponds.in does not publish.

Pilgrim is a Mumbai brand made by contractors in Jammu, Baddi and Parwanoo. We check its Spanish, Korean and French claims against the pack, its sunscreens against what it publishes, and its MRP against the price it actually charges.

The name says Switzerland. The register says Delhi, and nine of eleven product declarations say China. What Swiss Beauty actually is, who makes it, and what it should cost you.

The Man Company has nine advertising outcomes against it since 2023, all about product claims. Emami owns it outright and publishes no revenue for it; the register shows a ₹32.54 crore loss.

Ustraa promises beard hair 40% faster with no test published. It has the cheapest beard oil of the big three, and the only falling revenue — ₹96.8 crore to ₹73 crore in two years.