Type parkavenue.co.in into a phone and you land on a Raymond menswear catalogue. That is the right site for the shirts and the wrong one for the deodorant, because the two Park Avenues have belonged to two different listed companies since 2023. Godrej Consumer Products bought the grooming business; Raymond kept the clothes. This audit covers only the grooming half, and starts with the split most people have missed.
Godrej Consumer Products bought the Park Avenue name for grooming products, along with KS, KamaSutra and Premium, for ₹2,825 crore in cash, announced on 27 April 2023. Raymond kept Park Avenue for clothing. Godrej discloses no revenue for the brand at all. Its soap works out at ₹0.35 a gram and its eau de parfum at ₹7.12 a millilitre — twenty times the price per unit, on the same shelf.
Snapshot
- Owner of the grooming brand
- Godrej Consumer Products Limited, listed on the BSE and NSE as GODREJCP
- Bought from
- Raymond Consumer Care Limited, announced 27 April 2023
- Consideration
- ₹2,825 crore in cash for the whole FMCG business and four trademarks
- Who owns the clothing brand
- Raymond, which kept Park Avenue for apparel
- Brand-level disclosure
- None. Godrej reports by geography, not by brand
- Price band
- ₹65 to ₹712 on the core range, checked 3 September 2026
- Advertising record
- One outcome, 29 December 2025, dismissed
How it started
Park Avenue grew up as a Raymond brand, and for most of its life the deodorant and the suit came from the same house. That ended on 27 April 2023, when Godrej Consumer Products announced it was buying the entire FMCG business of Raymond Consumer Care for ₹2,825 crore in cash, structured as a slump sale. The acquirer’s own release names the trademarks it bought: Park Avenue for the FMCG category, plus KS, KamaSutra and Premium. Its release also gives a second figure, ₹2,725 crore, being the consideration net of cash acquired from the seller.
The word that does the work in that sentence is “category”. The trademark was split, not sold whole. Godrej bought the right to put Park Avenue on a deodorant; Raymond kept the right to put it on a shirt. Two listed companies now own the same name for different things, which is why the redirect at the top of this page sends a grooming shopper to a clothing catalogue.
- Park Avenue, the clothing brandStayed with Raymond; parkavenue.co.in redirects to its apparel site
- Park Avenue, the FMCG trademarkSold to Godrej Consumer Products with KS, KamaSutra and Premium
- The deodorant, soap and shaving creamMarketed by Godrej Consumer Products, Vikhroli, Mumbai
Nothing about the packaging tells a shopper any of this, which is exactly why it is worth writing down.
Godrej’s managing director and chief executive, Sudhir Sitapati, described the purchase as complementing the group’s portfolio “with under-penetrated categories that offer a long runway of growth”. Raymond’s chairman, Gautam Hari Singhania, framed his side as demerging the lifestyle business into a separately listed entity with no net debt. The release said completion was expected by 10 May 2023. That is the date the acquirer expected, and a separate confirmed completion announcement is not something this audit found, so it is given here as expectation rather than fact.
The change of hands is confirmed by more than the press release, which is worth a line because ownership claims are the thing readers most often get wrong. India’s advertising council files complaints under the advertiser’s name, and the one Park Avenue matter on its record, dated 29 December 2025, is filed under Godrej Consumer Products Limited. Godrej lists Park Avenue among its brands on its own site. And three of the four retail listings read for this audit carry Godrej Consumer Products, Vikhroli, Mumbai, in the marketer block on the pack.
The brand most people associate with Raymond has not been Raymond’s since 2023 — except on the clothes.
The fourth listing still names Raymond Consumer Care as marketer, more than three years on. That is an artefact of pack stock and print runs rather than anything improper, and it is genuinely useful to know: the marketer block on a box is how you tell which company is answerable for that particular unit, and on this brand today the answer depends on which box you pick up.
What Godrej discloses about it, which is nothing
Godrej Consumer Products is a substantial company. Its audited results for the year ended 31 March 2026 show consolidated revenue from operations of ₹15,177.90 crore and net profit after tax of ₹1,861.47 crore. Its segments are geographic — India ₹9,474.11 crore, Indonesia ₹1,822.59 crore, Africa ₹3,154.46 crore, others ₹976.68 crore — and not by brand.
So there is no Park Avenue revenue figure, no volume, no market share and no margin anywhere on the public record. That filing does not mention Park Avenue, KamaSutra or the Raymond acquisition at all. The last brand-level number available is the seller-side revenue of the whole acquired portfolio at announcement: ₹411 crore in FY21, ₹522 crore in FY22 and ₹622 crore in FY23 — and that covers Park Avenue, KS, KamaSutra and Premium together, not Park Avenue alone. Anyone quoting ₹622 crore as this brand’s size is quoting four brands.
No revenue, volume or market-share figure for Park Avenue grooming exists on the public record, before the sale or since. Judge the brand on its shelf price and its pack, because there is nothing else to judge it on.
What they actually make
The range read on 3 September 2026 is deodorants and body sprays, eau de parfum, a premium men’s soap, lather shaving cream, after-shave lotion, a beer shampoo, and multi-item grooming kits. Since 11 July 2026 it also includes a women’s fragrance line, Park Avenue for Her — four eau de parfum variants at ₹799 for 100 ml and a four-piece discovery set at ₹849. A brand built and sold for three decades as men’s grooming has, under its new owner, launched a line for women.
What it does not sell is anything the direct-to-consumer beard brands sell. There is no beard oil, no beard wash, no beard serum and no face wash in anything read for this audit. Park Avenue grooming is a mass-market male-toiletries brand — deodorant, soap, shaving cream, perfume — sold through general trade, and comparing it to a beard-care brand on anything but price per unit misleads.
It does not make the products either. Of four retail listings that rendered a full statutory block, three different third-party manufacturers appeared — in Silvassa, in Parwanoo and in Ambala — and none of them is Godrej. Four listings is a small sample and no general claim about the range follows from it. Country of origin was rendered on one of the four: India. That gap between the name on the front and the company that mixed it is the same one Bata India shows in footwear, and the opposite of Campus, which runs its own plants.
What Park Avenue Grooming costs in India
This brand is cheap where it is cheap and not cheap at all where it makes its money, and the per-unit column is the only way to see it. All figures below are one retailer’s prices on 3 September 2026.
| Product | Pack and selling price | Per ml or g |
|---|---|---|
| Eau De Parfum, Euphoria or Conquer | 100 ml at ₹711.55 | ₹7.12/ml |
| After Shave Lotion, Good Morning | 100 ml at ₹225 | ₹2.25/ml |
| Voyage Premium Body Spray | 190 ml at ₹227.50 | ₹1.20/ml |
| Beer Damage Free Shampoo | 650 ml at ₹652.50 | ₹1.00/ml |
| Lather Shaving Cream, Cool Blue | 84 g at ₹65 | ₹0.77/g |
| Premium Men’s Soap, Cool Blue | 4 × 125 g at ₹176.80 | ₹0.35/g |
The toiletries sit at the bottom of the Indian grooming ladder by a wide margin. The soap at ₹0.35 a gram is roughly a third of what a direct-to-consumer charcoal soap costs per gram; the shaving cream at ₹0.77 a gram and the shampoo at ₹1.00 a millilitre undercut every specialist face wash on the market. The mechanism is pack size and channel — Park Avenue sells 500 g of soap and 650 ml of shampoo through general trade, while the newer brands sell 100 to 200 ml through their own websites.
The fragrance is a different business. At ₹7.12 a millilitre, a Park Avenue eau de parfum costs about what a beard oil costs per millilitre from the specialist brands — more than one of them charges for its own perfume, and just under the cheapest beard oil on the Indian shelf.
- Premium Men’s Soap
- ₹0.35 per gram
- Eau De Parfum
- ₹7.12 per millilitre
- Gap
- About 20×, same brand, same shelf
- Checked on
- 3 September 2026
One more thing about the price, and it is a caution rather than a finding. Three eau de parfum variants share a size and an MRP of ₹749, and on the same page on the same day two of them sold at ₹711.55 while a third sold at ₹322.07. A 57% cut on one variant and 5% on its siblings means the figure on the shelf depends on which bottle you pick, not on what the product is. The two retailers checked also printed two different MRPs for the same soap pack, ₹260 and ₹276. Treat any single quoted price here as one retailer on one day — the same discipline our Metro audit applies to printed and paid prices.
Who Park Avenue Grooming is actually for
Someone buying soap, shaving cream and shampoo for a household will do well here. At ₹0.35 a gram for soap and ₹0.77 a gram for shaving cream, the toiletries are honest value and the packs are big enough to last.
The fragrance is where the judgement gets harder. ₹711.55 for 100 ml of eau de parfum is not an unreasonable price in India, but it is the same per-millilitre band as products sold with a great deal more marketing behind them, and one variant of the identical bottle sold for less than half that on the same page. Buy on the variant that is discounted, not on the brand.
Reputation and controversies
Park Avenue’s entire advertising record is one entry, and it went the brand’s way. The Advertising Standards Council of India’s public complaint-outcomes database carries one Park Avenue matter, dated 29 December 2025. It concerns a television advertisement for the Voyage Deo Lotion, examining the claims “48 HR Odour Protection” and “That goes on skin and lasts all day”. The council held the advertisement not in contravention of Chapter I of its code. The advertiser named is Godrej Consumer Products Limited.
Two things follow. First, the council is the advertising industry’s own self-regulatory body rather than a statutory regulator, and its decision was on that one television advertisement as it stood in December 2025. It settles nothing about the packs or the listings as they read today. Second, a dismissal is a weaker fact than a finding and should be read modestly — but a claim that has been examined and cleared is in a better position than one nobody has looked at.
Which does not mean the claim is substantiated. Nothing is published behind “48 HR Odour Protection” — no method, no laboratory, no measured value — and Godrej runs no Park Avenue product site where a shopper could look. The council’s dismissal is the only third-party check on record for any Park Avenue claim.
Buying it in India
The practical risk with this brand is not counterfeiting; it is confusion. Two companies own the same name, one website sends you to the wrong one, and the discount on a bottle depends on the variant rather than the product.
Read the marketer line on the box
Current stock says Godrej Consumer Products Ltd, Vikhroli, Mumbai. Older stock still says Raymond Consumer Care. Both are genuine; the block tells you which company answers for that unit.
Do not judge the grooming brand by the clothing site
parkavenue.co.in redirects to Raymond’s apparel catalogue, which is a different company’s business. Nothing you read there applies to the deodorant.
Compare the variants before you pay
Three 100 ml eau de parfums with the same ₹749 MRP sold at ₹711.55 and ₹322.07 on the same page on the same day. Check every variant, not just the one in front of you.
Divide by the net quantity
₹176.80 for 500 g of soap is ₹0.35 a gram. ₹711.55 for 100 ml of perfume is ₹7.12 a millilitre. The same brand runs a twentyfold spread across its own shelf.
Ask what an hours claim is based on
“48 HR Odour Protection” has been examined by the advertising council and cleared, which is more than most such claims can say. No test method or laboratory is published for it.
A price far below the shelf norm is usually a warning rather than a bargain, which is the pattern our Sparx audit documents in footwear. On this brand the deep cuts appear on one variant of a mainstream product from a listed company’s own portfolio, which reads as inventory management rather than anything worse — but it is still a reason to look at the bottle rather than the badge.
Common questions
Is Park Avenue a Raymond brand?
For clothing, yes. For deodorants, soaps, shaving cream and perfume, no. Godrej Consumer Products bought the Park Avenue trademark for the FMCG category, along with KS, KamaSutra and Premium, in a slump sale announced on 27 April 2023. Raymond kept the apparel brand.
How much did Godrej pay for Park Avenue?
₹2,825 crore in cash, which bought the whole FMCG business of Raymond Consumer Care and four trademarks, not Park Avenue alone. Godrej’s own release also gives ₹2,725 crore as the figure net of cash acquired. No Park Avenue-only price exists on the record.
How big is Park Avenue grooming?
Nobody outside Godrej can say. Godrej reports by geography rather than by brand and its audited results do not mention Park Avenue. The last available figure — ₹622 crore for FY23 — covers Park Avenue, KS, KamaSutra and Premium together, and was disclosed by the seller at announcement.
Why does parkavenue.co.in show clothes?
Because it redirects to Raymond’s menswear site, and Raymond still owns Park Avenue for apparel. There is no dedicated brand site for the grooming range; it is listed on Godrej Consumer Products’ brands page and sold through retail and marketplaces.
Has Park Avenue been pulled up over its advertising?
The opposite. Its single entry on India’s advertising record, dated 29 December 2025, examined “48 HR Odour Protection” and “That goes on skin and lasts all day” on a television advertisement and held them not in contravention of the code. That is the cleanest advertising file of any grooming brand this site has examined.
Does Park Avenue sell beard oil?
No. There is no beard oil, beard wash, beard serum or face wash in anything read for this audit. The range is deodorant, body spray, eau de parfum, soap, shaving cream, after-shave, shampoo and gift kits, plus a women’s fragrance line launched in July 2026.
How we research and verify brand audits: our methodology.
References
- Godrej Consumer Products press release, 27 April 2023 — the ₹2,825 crore consideration, the ₹2,725 crore net figure, the slump-sale structure, the four trademarks, the acquired revenue and the expected completion date
- Business Standard, 27 April 2023 — that Raymond kept Park Avenue for clothing, and the quotations from both chief executives
- Godrej Consumer Products, audited results for the year ended 31 March 2026 — consolidated revenue of ₹15,177.90 crore, net profit of ₹1,861.47 crore and the geographic segments
- Godrej Consumer Products, brands page, 3 September 2026 — Park Avenue listed among the group’s brands
- Park Avenue apparel site, 3 September 2026 — the destination of the parkavenue.co.in redirect, and a Raymond Group menswear catalogue
- Advertising Standards Council of India, complaint outcomes, searched 3 September 2026 — the 29 December 2025 outcome, its claims, its dismissal and the advertiser name; also the three search terms used
- Bigbasket, Park Avenue brand page, 3 September 2026 — every MRP and selling price behind the per-unit table, including the three eau de parfum variants
- Tata 1mg, Cream Lather Shaving Classic listing, 3 September 2026 — the Silvassa manufacturer and the Godrej marketer block
- Tata 1mg, Premium Men’s Soap listing, 3 September 2026 — the Parwanoo manufacturer, the Raymond Consumer Care marketer block, the India country of origin and the ₹276 MRP
- Tata 1mg, Good Morning Grooming Collection Kit, 3 September 2026 — the Ambala assembler and the Godrej marketer block
- Indian Retailer, 11 July 2026 — the Park Avenue for Her launch, its four variants, the ₹799 price and the ₹849 discovery set
- Godrej Consumer Products consolidated financial summary, 3 September 2026 — the multi-year sales and profit series and the listing details
On the toiletries, Park Avenue is one of the better-value propositions in Indian men’s grooming, and it is not close. Soap at ₹0.35 a gram and shaving cream at ₹0.77 a gram undercut every direct-to-consumer brand on the shelf, because the packs are bigger and the channel is cheaper. Its single advertising outcome was a dismissal, which no other grooming brand this site has examined can say.
What it does not give you is any way to check it. Godrej publishes nothing at brand level — no revenue, no volume, no share — so a buyer has the pack and the shelf price and nothing else. Nothing is published behind the 48-hour claim beyond the fact that the council looked at it. And the brand’s own domain still sends a grooming shopper to a different company’s clothing catalogue three years after the sale, which is a small thing that says a lot about how much attention the name is getting.
Buy the soap and the shaving cream, where ₹0.35 a gram is the best value in the category; think twice about the ₹711.55 perfume when the identical bottle in another variant sold for ₹322.07 on the same page the same day.
