Roadster is Myntra’s own clothing label — T-shirts, jeans, shirts and casual wear, sold at a median price of ₹426. On 11 September 2026 the name sat over 68,427 listings on the platform, the biggest single brand page this site has read there.
Myntra files Roadster under “House of Brands”, the group’s own published name for its private labels, on all 40 records read in full that day. By the platform’s own classification, this is Myntra’s label and nobody else’s.
The statutory declaration on those same 40 records names eighteen different companies as the manufacturer. Thirteen different companies are the seller of record, and no Myntra or Flipkart entity appears on either line.
Roadster is a label owned by Myntra Designs Private Limited and made and sold under it by other companies. A register mirror records the mark “The Roadster Life Co.” in Myntra Designs’ name in class 25, filed 21 December 2012 and renewed to 21 December 2032, and Myntra Designs’ own FY2024-25 statements name Walmart Inc. as ultimate holding company.
Across a 200-listing sounding on 11 September 2026 the label charged 37.4% of stated MRP, 195 of the 200 listings were reduced, and the median price charged was ₹426. On the forty listings read in full the same day, eighteen companies declare themselves the manufacturer and thirteen are the seller of record. None of them is Myntra.
Who owns Roadster
- The mark
- “The Roadster Life Co.”, class 25, filed 21 December 2012, use claimed from 1 September 2012, registered 2018 and renewed to 21 December 2032 — a register mirror, read 11 September 2026
- Proprietor of the mark
- Myntra Designs Private Limited, CIN U72300KA2007PTC041799, Embassy Tech Village, Outer Ring Road, Bengaluru
- Ultimate holding company
- Walmart Inc., USA, with effect from 18 August 2018 — Myntra Designs’ own FY2024-25 statements
- Created
- 2012, by Myntra. Trade reports give the launch as November 2012 and as December 2012
- Category
- Apparel — casual menswear and womenswear, with accessories
- Catalogue size
- 68,427 listings under the Roadster name on Myntra, 11 September 2026
- Price band in India
- Budget. Median price charged ₹426 across a 200-listing sounding, 11 September 2026
- Declared manufacturers
- 18 companies across 40 listings read in full; Myntra on none of them
- Sellers of record
- 13 companies across the same 40 listings
- Country of origin
- India on 40 of 40 declarations read
- Physical stores
- No count has been published since the Indiranagar self-checkout store closed in February 2019
Flipkart bought 100% of Myntra on 22 May 2014, in a deal reported at about $300 million. Four years later Walmart announced it would take roughly 77% of Flipkart for about $16 billion, naming Myntra among the group companies, and by 31 July 2023 it had paid a further $3.5 billion to buy out minority holders and reach 80.5%.
- Myntra Designs Private LimitedBengaluru; proprietor of the apparel mark
- FK Myntra Holdings Private LimitedSingapore; holding company named in Myntra Designs’ accounts
- Flipkart Private LimitedSingapore; intermediate holding company
- Walmart Inc.Ultimate holding company from 18 August 2018
That chain is set out in Myntra Designs’ own FY2024-25 financial statements, which state in terms that the ultimate holding company is Walmart Inc.
The name on the register and the name on the label
Every packaged good sold in India carries a declaration. Under the Legal Metrology (Packaged Commodities) Rules, 2011, an online listing must show the name and address of the manufacturer, packer or importer, along with the country of origin and other details. In a marketplace model that duty sits with the manufacturer, seller, dealer or importer, provided the platform only facilitates the sale.
The block names who is legally answerable for the goods. It does not name who sewed them, and the Rules allow a set of entities to be named rather than one, so a spread of names is lawful. What it does tell a shopper is which company they would be dealing with if something is wrong.
On Roadster that block returns eighteen answers. Across the forty listings read in full on 11 September 2026, eighteen distinct companies are declared as manufacturer and thirteen are the seller of record. Country of origin reads India on all forty. Net quantity appears on twenty-four of the forty.
The register records who owns the name. The declaration records who answers for the garment. On Roadster those are different companies, and the listing shows the second.
Myntra’s own seller policy puts the labelling duty where the listings put it. The Seller Protection Fund policy, version 3.2, effective 1 October 2022, states that the “Seller shall ensure that the labelling of the Products shall be done as per Legal Metrology Act, 2009.” That is the closest thing to a published Myntra statement on who answers for the goods, and it says the seller.
Myntra Designs’ FY2024-25 statements report revenue from operations of ₹6,042.7 crore and a profit after tax of ₹548.3 crore. Reporting on that filing breaks the income down as logistics ₹2,918.9 crore, marketplace ₹2,051.8 crore and advertising ₹914.5 crore.
What Roadster costs in India
Roadster is made in India: the country of origin read India on all forty declarations, so import duty does not enter the price.
- Share of MRP actually charged
- 37.4%
- Listings reduced
- 195 of 200
- Median price charged
- ₹426
- Checked on
- 11 September 2026
The sounding of 200 listings carried 30 distinct MRPs and 40 distinct price rungs. With 195 of the 200 reduced, the reduced price is the one most buyers would have paid that day. Read the same way on the same day, Wrogn charged 45.3% of MRP and Anouk, another label sold under Myntra’s House of Brands mark, charged 27.8%.
Put seven clothing brands through the same reading on the same day and the two figures move together.
| Brand | Share of MRP charged, 11 September 2026 | Declared manufacturers across 40 listings |
|---|---|---|
| Killer | 30.3% | 16 |
| Roadster | 37.4% | 18 |
| Ritu Kumar | 78.9% | 8 |
| Chumbak | 79.3% | 13 |
| Fabindia | 90.4% | 2, both Fabindia Limited |
| Jockey | 100% | 6, all Page Industries Limited |
| Manyavar | 100% | 1, Vedant Fashions Limited |
The brands that charge the whole MRP name one company on the label. The brands that charge about a third of it name sixteen and eighteen. That association is what the reading shows, on one day, across seven brands. Nothing in it shows one thing causing the other, and this page does not say it does.
A 200-listing read is a sounding rather than a catalogue, and the share of MRP is an aggregate across those listings, not a discount on any one garment. At the bottom of the Indian clothing market even a published price is not a given — Zudio‘s own site carries a full catalogue with no price on a single listing.
How big Roadster is, and how old that number is
- 2012Mark filed 21 December; use claimed from 1 September
- 2014Ranveer Singh signed as brand ambassador, 25 April
- 2017₹650 crore annualised run rate reported; first Bengaluru store
- 2019The Roadster Go self-checkout store in Indiranagar closes
- 202668,427 listings under the name, 11 September
In March 2017 Myntra said Roadster was over 8% of the platform’s overall revenue, growing 80% year on year, and on its way to a ₹1,000 crore run rate by FY19. In October 2017 the trade press put it at a ₹650 crore annualised gross sales run rate, about $97.7 million, and called it larger than any other brand selling on Myntra. In October 2018 Myntra’s then chief executive described Roadster as its largest brand while talking about selling private labels through Walmart stores abroad.
Then the figures stop. No Roadster revenue, gross merchandise value or unit number has been published since 2018, and nothing establishes whether the ₹1,000 crore target was reached. Myntra Designs’ audited accounts carry no segment reporting and name no brand — the word “Roadster” does not appear in them. Walmart’s own 10-K for the year ended 31 January 2026 discusses private brands and names Equate, George and Great Value; no brand-level Indian disclosure appears in it.
Every published size figure for Roadster is from 2017 or 2018, and each is a gross sales run rate rather than audited revenue. Treat any claim about the label’s size as eight years old.
Myntra’s May 2025 release announcing Myntra Global in Singapore names fourteen brands it carries — MANGO, H&M, Levi’s, Biba, Libas and others; Roadster is not among them.
The catalogue is the one current measure. At 68,427 listings on 11 September 2026 it is the biggest single brand page this site has read on the platform. Anouk‘s page carried 65,330 on 7 September 2026, though its two sub-labels take the Anouk total higher.
What Roadster claims, and what stands behind it
The one detailed material claim Roadster has published is from 16 May 2018, a jeanswear collection of more than 50 options at an MRP of ₹2,199. It claimed 100% organic cotton jeans, recycled polyester jeans using between 9 and 21 plastic bottles a pair, and reduced-water jeans saving 36 litres a pair, with a minimum of 50% sustainable materials or processes, water consumption down 71% and 30% less energy used.
The announcement does not publish a test report, certificate number, named certification body, mill or baseline for the 71% and 30% figures. Its organic cotton reference is to “accredited certification bodies such as GOTS”, without a certificate number.
One supplier relationship is on the record. On 1 March 2021 The LYCRA Company announced a partnership with “House of Brands (private labels of Myntra and Flipkart Fashion)” to develop stretch fibre lines, naming Roadster, HRX, House of Pataudi, Dressberry, Metronaut, Divastri and Adrenex, and quoting a Flipkart Group sourcing vice-president. It names a fibre supplier. It names no mill, no factory and no garment maker.
The group also publishes that suppliers must disclose and schedule audits for every facility in its scope, and that unauthorised manufacturing or subcontracting can make a supplier ineligible. No supplier or factory list for Myntra’s own labels has been published.
Reputation
We found no advertising adjudication against Roadster or against Myntra by the Advertising Standards Council of India, which is a self-regulatory body rather than a statutory regulator. The same check does return findings against other large Indian e-commerce advertisers, so read that as nothing found rather than nothing looked for.
One decided consumer matter involves the platform rather than the label. On 10 February 2024 the District Consumer Disputes Redressal Commission in Bengaluru held Myntra.com liable for unfair trade practice after an order for two gold coins worth ₹63,768 was cancelled without the customer’s consent and store credit offered instead of a refund. It ordered a refund with 10% interest, ₹20,000 compensation and ₹5,000 costs. That was a first-instance order about order handling on one transaction; nobody has ruled on any Roadster garment.
Who Roadster is actually for
It is for a buyer who wants a plain T-shirt, a pair of jeans or a shirt at around ₹426 and is buying on price and fit. On that brief it does the job, and the origin declaration reads India on all forty listings read, so the goods are made here and no import duty enters the price.
It suits a buyer less well if they want one named maker behind every garment: eighteen manufacturers and thirteen sellers across forty listings means the name on the declaration changes from one item to the next. Anyone buying on the sustainability story should note that the collection is from 2018 and its announcement publishes no test report for its figures.
And it is not a brand you can walk into. No Roadster store count has been published, and the last published event in its physical retail was the February 2019 closure.
Buying Roadster in India
Open the declaration block on the listing
It names the manufacturer or packer, the country of origin and the net quantity. On the forty Roadster listings read on 11 September 2026, origin read India on all forty and net quantity appeared on twenty-four.
Read the seller name, not only the brand name
The seller of record is the company you are contracting with and the one a return runs through. Thirteen different sellers appeared across forty Roadster listings, so the name changes from item to item.
Treat the MRP as a starting figure
The label charged 37.4% of stated MRP across 200 listings, with 195 reduced and 40 distinct price rungs. A percentage off means little here; compare the rupee price against another plain T-shirt instead.
Do not expect a shop to check it against
Roadster is a marketplace label. There is no published store count and no brand-run shop, so the listing itself is the only place the specification is stated.
Common questions
Who owns Roadster?
Myntra Designs Private Limited, which a register mirror records as proprietor of the mark “The Roadster Life Co.” in class 25, filed on 21 December 2012 and renewed to 21 December 2032. Myntra Designs’ own FY2024-25 statements name Walmart Inc. as ultimate holding company with effect from 18 August 2018.
Is Roadster a Myntra brand or a separate company?
It is Myntra’s own label. The platform files it under its “House of Brands” classification on all 40 records read on 11 September 2026, and the same phrase is what the group calls its private-label business publicly. There is no separate Roadster company on the record.
Why is Myntra not named as the manufacturer on a Roadster listing?
The declaration names who is legally answerable for the goods under the Legal Metrology rules, which is generally the manufacturer or seller rather than the platform. Myntra’s own seller policy puts that labelling duty on the seller. Eighteen companies are named across forty Roadster listings.
Is Roadster made in India?
The forty declarations read on 11 September 2026 gave the country of origin as India on all forty. That matters for price: there is no import duty inside a garment made here, so customs duty is not part of the price.
How much does Roadster actually charge against MRP?
Across a 200-listing sounding on 11 September 2026 it charged 37.4% of stated MRP. 195 of the 200 listings were reduced, the median price charged was ₹426, and the listings carried 30 distinct MRPs across 40 price rungs.
How big is Roadster?
Nobody has published a size figure since 2018. The last ones are a ₹650 crore annualised gross sales run rate from October 2017 and a description of it as Myntra’s largest brand in October 2018. Myntra Designs’ audited accounts carry no brand-level disclosure at all.
How we research and verify brand audits: our methodology.
References
- Myntra Designs Private Limited, financial statements for FY2024-25 — the holding chain to Walmart Inc., revenue of ₹6,042.7 crore, profit after tax of ₹548.3 crore, and the absence of any segment or brand-level disclosure
- ZaubaCorp, a mirror of the MCA register — Myntra Designs’ CIN, incorporation and registered office
- The Company Check, a mirror of the MCA register — corroborates the entity details and names FK Myntra Holdings as the holding company
- QuickCompany, a mirror of the trade-mark register — the mark “The Roadster Life Co.” in class 25, its proprietor, filing date, claimed first use and renewal to 21 December 2032
- Justia, a mirror of the US trade-mark register — ROADSTER, serial 88256128, recorded to Myntra Designs Pvt. Ltd.
- TechCrunch, 22 May 2014 — Flipkart’s acquisition of 100% of Myntra at about $300 million
- Walmart press release filed with the SEC, 9 May 2018 — approximately 77% of Flipkart for about $16 billion, with Myntra named among the group companies
- Business Standard, 3 September 2023 — the $3.5 billion buy-out of minority holders and the move to 80.5%
- S.S. Rana & Co., 16 September 2024 — what Rule 6(10) of the Legal Metrology (Packaged Commodities) Rules, 2011 requires an online listing to declare, and where the duty sits in a marketplace model
- Myntra Designs, Seller Protection Fund Policy v3.2, effective 1 October 2022 — the clause placing the Legal Metrology labelling duty on the seller
- Entrackr, 12 September 2025 — the breakdown of Myntra Designs’ FY25 income into logistics, marketplace and advertising
- Indian Retailer, 17 March 2017 — Roadster at over 8% of platform revenue, 80% growth, the ₹1,000 crore FY19 target and the first Bengaluru store
- FashionNetwork India, 18 October 2017 — the ₹650 crore annualised run rate and a November 2012 launch
- Retail4Growth, 1 September 2017 — Roadster at about $100 million inside a $300 million private-label run rate
- Business Today, 2 October 2018 — Roadster described as Myntra’s largest brand, and the private-label share of revenue
- Fibre2Fashion, 25 April 2014 — Ranveer Singh signed as brand ambassador, and a December 2012 launch date
- OfficeChai, 14 March 2019 — the closure of the Roadster Go store, Myntra’s statement on it, and the earlier 50-store target
- Walmart Inc., Form 10-K for the year ended 31 January 2026 — the private brands named in it, and the absence of any Indian brand-level disclosure
- Roadster sustainable jeanswear announcement, 16 May 2018 — every claim quoted in this audit, including the 71% water and 30% energy figures and the ₹2,199 MRP
- The LYCRA Company, 1 March 2021 — the House of Brands partnership, the labels named in it and the Flipkart Group sourcing quote
- Walmart Responsible Sourcing, Flipkart and Myntra section — the facility disclosure and audit requirement, and the consequence of unauthorised subcontracting
- Myntra, 22 May 2025 — the Myntra Global announcement and the fourteen brands it names, none of them Myntra’s own labels
- Legal Era, 10 February 2024 — the Bengaluru consumer commission order, its findings and the relief granted
- Outlook Business — the advertising findings against other large Indian e-commerce advertisers that this audit used as its comparison
As a thing to wear, Roadster is honest value. A median of ₹426 for a T-shirt or a pair of jeans made in India is a real price, the origin declaration reads India on all forty listings read, and no import duty sits in the price. If you want a plain garment and you are buying on price and fit, there is nothing wrong with it.
As a brand, it gives a buyer less to go on than the catalogue size suggests. Myntra owns the name and files the label under its House of Brands classification, while the declarations name eighteen manufacturers and thirteen sellers across forty listings. The sustainability collection is from 2018 and its announcement publishes no test report, and the last size figure published for the label is from 2018.
Good value for a plain ₹426 T-shirt or pair of jeans bought on price and fit — check the seller and manufacturer on each listing before you order.
