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Fashion Audit

Mast & Harbour Brand Audit: Myntra’s Quiet Big Seller

Mast & Harbour is one of Myntra's largest in-house labels. The typical piece we track sells for ₹899, 59% below MRP.
Mast & Harbour brand audit cover card from Fashion Audit

Mast & Harbour is a casual fashion label owned by Myntra, selling jeans, jackets, cardigans, sandals and watches to men and women. Most pieces sell for ₹500 to ₹1,500, and you will only find it through Myntra.

Nothing on the label says so, but it is one of the three labels Myntra said it would focus on when it cut back its in-house business in 2023. Across the 20 products we track, the typical piece sold for ₹899.

The short answer

Mast & Harbour is Myntra’s own label, made by a range of outside suppliers. At a typical ₹899 it is fair value for casual jeans and jackets. Its MRPs are well above the real price, with a median discount of 59%. Because the makers change from item to item, read the maker line and reviews for each product rather than trusting the brand name.

Snapshot

Founded
Not publicly disclosed; already a Myntra label by 2014
Founder
Created by Myntra. No individual founder is named
Headquarters
Bengaluru, India (Myntra)
Current owner
Myntra, part of the Flipkart group
Category
Casual fashion: jeans, jackets, knitwear, footwear and watches
Price band in India
MRPs of ₹898 to ₹4,999; most pieces sell for ₹500 to ₹1,500. Budget
Available in India
Official: Myntra
₹899typical selling price on the listings we track
59%typical discount off MRP
₹190 Crannual revenue run rate reported in 2017
3labels Myntra named as its focus in 2023, including this one

How it started

Mast & Harbour was already part of Myntra’s in-house range by 2014, listed beside Roadster, Anouk and HRX. By 2017 its annual revenue run rate was reported at ₹190 crore, and in December that year Reliance Industries co-branded a denim line with it.

In July 2023, Myntra restructured its in-house brands and cut about 50 jobs. It said it would concentrate on a smaller group of labels, naming Roadster, HRX and Mast & Harbour, which reports described as among the platform’s top sellers.

Mast & Harbour inside Myntra
  1. By 2014Listed among Myntra’s in-house labels
  2. 2017₹190 crore run rate; Reliance co-branded denim
  3. July 2023Named as one of Myntra’s focus labels

No newer revenue figure for the label has been published that we could find, so ₹190 crore should be read as a figure from 2017.

What they actually make

Jeans lead our list, followed by jackets, with shirts, loafers, watches, sandals and hoodies in smaller numbers. It is a broad casual range rather than a single speciality.

Myntra does not make these itself. On 30 October 2026, a cardigan on Myntra named Nagesh Knit of Ludhiana as its maker. Two watches named Pioneer Exports Limited with a Hong Kong address, yet gave India as the country of origin. All three listed India, but those are very different suppliers.

What Mast & Harbour costs in India

We looked at all 20 products listed on FashionAudit on 30 October 2026. The median MRP was ₹2,499 and the median selling price was ₹899.

Typical MRP
₹2,499
Typical selling price
₹899
Gap
59% below MRP
Checked on
30 October 2026
What you pay against the MRP, by item
Jeans7 listings
Paid ₹713MRP ₹1,699
Jackets4 listings
Paid ₹1,549MRP ₹4,499
Watches2 listings
Paid ₹1,229MRP ₹2,999

Median prices, FashionAudit listings, 30 October 2026. The blue part is what you pay.

How far below MRP the 20 listings sold
70% to 79% off5
50% to 69% off9
30% to 49% off4
Under 30% off2

14 of 20 listings sold at 50% or more below MRP.

The name sounds like a heritage clothing house. The label behind it is a shopping app.

Myntra’s three focus labels, median discount off MRP
HRX: ₹52467%
Roadster: ₹72565%
Mast & Harbour: ₹89959%

Typical selling price after each name. FashionAudit listings: HRX 21, Roadster 25, Mast & Harbour 20. Item mixes differ.

It is the least discounted of Myntra’s three focus labels on our list, and also the dearest, although our list includes jackets and watches.

Who Mast & Harbour is actually for

It suits someone who wants a pair of jeans or a jacket for ₹700 to ₹1,500, and who is happy to shop on Myntra. Jeans at about ₹700 are its strongest offer.

It is less useful if you want a brand with stores, or one where quality is the same across the range. A watch and a cardigan here come from unrelated makers.

Where it wins

Jeans at about ₹700

Backed by Myntra’s returns

A label Myntra says it is focused on

Where to be careful

MRPs are well above the real price

Makers differ from item to item

Sold only through Myntra

Reputation and controversies

Mast & Harbour has no separate accounts, so there is little public record to judge. The fair point for buyers is that Myntra owns the label and also runs the shop, and controls how prominently it appears.

Myntra’s in-house business has also been under pressure since 2023, with leadership changes and job cuts. Inc42 reported that the parent group wanted margins from it to improve. That matters more to investors than to shoppers, but it is why the range and the labels may keep changing.

Buying it in India

Check 01

Read the maker line

Open Product Details on Myntra. It names the maker, which differs by item.

Check 02

Judge watches separately

A Mast & Harbour watch comes from a specialist supplier. Read reviews of that watch, not of the brand’s jeans.

Check 03

Ignore the discount badge

50% to 70% off is the normal price. Compare the selling price with similar jeans or jackets.

Check 04

Check reviews with photos

With many makers, real buyer photos tell you more about colour and fabric than the brand name does.

You can compare current Mast & Harbour prices on our Mast & Harbour shop page.

Common questions

Is Mast & Harbour a Myntra brand?

Yes. It is one of Myntra’s in-house labels, and Myntra named it as one of three labels it would focus on in 2023, along with Roadster and HRX.

Who makes Mast & Harbour?

Outside suppliers, which differ by item. On 30 October 2026 we saw Nagesh Knit of Ludhiana on a cardigan and Pioneer Exports, with a Hong Kong address, on watches.

Is Mast & Harbour an Indian brand?

It is owned by Myntra, an Indian company in the Flipkart group, which Walmart controls. The three items we checked all listed India as the country of origin.

Is Mast & Harbour good quality?

It is fair for the price, at about ₹899. Quality depends on the supplier, so read reviews of the exact product and check the fabric.

Why is Mast & Harbour always on sale?

Its MRPs are far above its real prices. 14 of the 20 listings we checked sold at 50% or more below MRP, with a median discount of 59%.

How we research and verify brand audits: our methodology.

References

  1. FashionUnited, December 2015 — Mast & Harbour among Myntra’s private labels
  2. FashionUnited, November 2017 — ₹190 crore annual revenue run rate
  3. Inc42, December 2017 — Reliance co-branded denim
  4. Business Today, 27 July 2023 — restructuring, about 50 jobs, focus on Roadster, HRX and Mast & Harbour
  5. Inc42, Myntra’s Musical Chairs — pressure on Myntra’s private-label margins
  6. Myntra, Mast & Harbour listings, checked 30 October 2026 — country of origin, makers, sellers, prices
  7. FashionAudit Mast & Harbour listings, 30 October 2026 — MRP and selling-price analysis of 20 products, and comparison with HRX and Roadster
The FA take

Mast & Harbour is a sensible Myntra label, and at about ₹700 for jeans it is fair value for everyday casual wear, with Myntra’s returns behind it.

The name suggests a heritage house, but this is a store brand supplied by unrelated makers, so the logo promises little. And its MRPs are simply a starting point for a discount.

Buy Mast & Harbour jeans at ₹700, and judge everything else on the maker line and the reviews.

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