When we opened myglamm.com on 2 September 2026, no lipstick loaded. The page that answered was titled “CIRP – Sanghvi Beauty and Technologies Private Limited” — a portal for NCLT orders and claim forms in the insolvency process of the company that owns the MyGlamm brand.
So this audit answers the two questions that matter now. Can you still buy MyGlamm in India? And who stands behind the products already on your shelf?
MyGlamm’s owner, Sanghvi Beauty & Technologies Private Limited — The Good Glamm Group — was under corporate insolvency resolution as at 2 September 2026, under an NCLT Mumbai order of 12 September 2025. When we checked that day, myglamm.com was serving insolvency claim forms, all 12 MyGlamm listings we checked on Purplle showed out of stock, and a ₹295 nail paint on Tira was the only buyable item we found.
Snapshot
- Brand launched
- 2017, as a direct-to-consumer cosmetics brand
- Company
- Sanghvi Beauty & Technologies Pvt Ltd, incorporated in Pune on 12 August 2015
- Founder
- Darpan Sanghvi
- Status (as at 2 September 2026)
- Under corporate insolvency resolution since 12 September 2025, per the NCLT order and IBBI records; board suspended
- Managed by (as at 2 September 2026)
- A resolution professional, for the creditors
- Listed prices in India
- ₹89–995 across the listings we could read (2 September 2026)
- Cruelty-free
- Listed in PETA’s Beauty Without Bunnies directory
How it started
Sanghvi Beauty & Technologies Private Limited was incorporated in Pune on 12 August 2015. Darpan Sanghvi launched MyGlamm as a direct-to-consumer cosmetics brand in 2017. Both dates are right: the company came first, the lipstick brand two years later.
The money arrived fast: a $71.3 million Series C across March and July 2021, then a $150 million Series D on 10 November 2021, co-led by Prosus Ventures and Warburg Pincus. The press reported the valuation at $1.2 billion; the company’s own release celebrated the “Unicorn Club” and named no figure.
By then the business traded as The Good Glamm Group and was buying brands at speed — POPxo, ScoopWhoop, Sirona, The Moms Co, St Botanica, Organic Harvest, MissMalini among them. Its release claimed 30,000-plus retail points of sale; TechCrunch had carried 15,000 four months earlier. Both are company-supplied numbers.
- Sanghvi Beauty & Technologies Pvt LtdIncorporated in Pune, 12 August 2015
- MyGlammDirect-to-consumer cosmetics brand launches, 2017
- The Good Glamm Group$150 million Series D, 10 November 2021
- Under CIRPNCLT admits insolvency, 12 September 2025; board suspended
The same Pune-registered company sits under every name in that chain, and it is the company — not the brand — that the insolvency process now runs through.
The latest accounts we found are for FY23: Inc42, reporting the company’s filing with the Ministry of Corporate Affairs, gave operating revenue of ₹603 crore, total expenditure of ₹1,559 crore and a net loss of ₹917 crore. We found no FY24 or FY25 accounts, so the latest filed figures predate the insolvency admission by about two years.
What they actually make
MyGlamm’s range is colour cosmetics: liquid and bullet lipsticks (LIT Liquid Matte, POSE HD, Ultimatte), the Treat Love Care foundation line, nail paints and removers, POPxo-branded mini kits, and the celebrity line Manish Malhotra Beauty by MyGlamm.
With the brand’s own site no longer a shop, product claims survive only on retailer listings. Purplle’s page for the LIT Liquid Matte Lipstick promises “soft, kiss-proof lips, no smudges or transfers” and a formula “enriched with Moringa Oil”. The listing does not publish a wear study, test house or ingredient list for these claims.
The manufacturer is not named online: the retail listings we read carried no manufacturer’s name, licence number or country of origin, and 1mg’s directory records only the marketer, Sanghvi Beauty & Technologies Pvt Ltd. The resolution professional’s own process page states there are “no operating fixed assets of Corporate Debtor except for inventory, brands etc.” — a company of trademarks and stock, not plants. That is the opposite end of the spectrum from a brand like Campus, which owns the factories its shoes come out of. The manufacturer’s name and licence number are printed on the pack, so read them there.
What MyGlamm costs in India
On paper, the core line sits between ₹395 and ₹995. On the day of checking, most of it was paper. Every price below is a platform’s listed price on 2 September 2026; all the Purplle rows showed out of stock, and only the Tira nail paint could actually be added to a bag.
| Product | Listed price | Per ml / per g |
|---|---|---|
| LIT Liquid Matte Lipstick, 3 ml | ₹395 | ₹131.67/ml |
| Treat Love Care foundation, 14 ml | ₹995 | ₹71.07/ml |
| Manish Malhotra Hi-Shine Lipstick, 4 g | ₹950 | ₹237.50/g |
| Manish Malhotra Precision Liquid Eyeliner, 1 g | ₹895 | ₹895/g |
| POPxo Power Trip Mini Lip Kit, 3 × 2.5 g | ₹349 | ₹46.53/g |
| 2 IN 1 Nail Paint, 10 ml (Tira — the one buyable item) | ₹295 | ₹29.50/ml |
Listed prices on Purplle and Tira, checked 2 September 2026. All Purplle rows showed out of stock that day.
Inside the brand’s own lipstick shelf, pack size decides what you actually pay per gram.
- Ultimatte Long Stay, 1.3 g
- ₹699 — ₹537.69 per gram
- POSE HD Lipstick, 4 g
- ₹599 — ₹149.75 per gram
- Gap
- 3.6× per gram for the smaller pack
- Checked on
- 2 September 2026
A listed price is not the same thing as a price you can pay. The gap between the number on the tag and the actual transaction is one this site tracks in footwear too — the Sparx audit measures MRP against street price — and here the gap is total: on twelve of the thirteen listings we checked on 2 September 2026, the item was out of stock.
Who MyGlamm is actually for
Right now, MyGlamm is for one buyer: someone who finds remaining stock at a genuine clearance price and treats the purchase as final. A lipstick is a repeat purchase — you finish a shade and buy it again — and as at 2 September 2026 nothing on the record says whether the shade will be there to buy again.
If you already own MyGlamm products, the marketer of record is Sanghvi Beauty & Technologies, which as at 2 September 2026 was under corporate insolvency resolution, run by a resolution professional for its creditors. A brand name and the company behind it are two different things, a distinction our Bata audit spends a full section on, and in MyGlamm’s case the difference is now the whole story.
Reputation and controversies
The state of play, precisely: the company that owns MyGlamm has been under corporate insolvency resolution since 12 September 2025 — its board stands suspended and a resolution professional manages it for the creditors. The insolvency register carries exactly one order in the matter — C.P. (IB)/797/MB/2025 of 12 September 2025 — and that order is the admission itself. As at 2 September 2026 no order approving a resolution plan, ordering liquidation or deciding an appeal stands beside it, and no completed sale of the MyGlamm brand is on the record.
The order itself is specific. NCLT Mumbai Bench-VI admitted C.P. (IB)/797/MB/2025 on 12 September 2025, on a Section 7 petition by HSBC as financial creditor, over a default of ₹16,49,73,642 as of 30 April 2025 — about ₹16.5 crore. The order declared a moratorium and appointed an interim resolution professional; IBBI’s process page names the resolution professional now handling the case. IBBI’s order listing for the case, checked again on 15 October 2026, still showed the admission as the only order.
- Dec 2024Accel, Bessemer and Prosus board directors resign, per MCA records
- Feb 2025Sirona sold back to its founders
- Feb 2025ScoopWhoop sold to WLDD
- Apr 2025MissMalini Entertainment sold to Creativefuel
- 4 Jul 2025Group publicly reports salary and payment disruptions
- 12 Sep 2025NCLT Mumbai admits the company to insolvency
No NCLT order after the admission appears on the record as at 2 September 2026.
Three disposals completed before the order: Sirona went back to its founders and ScoopWhoop to WLDD in February 2025, and MissMalini Entertainment went to Creativefuel in April 2025.
On 4 July 2025, the group publicly attributed salary and operational payment disruptions to a failed acquisition deal.
One boundary on what this page asserts: no completed sale of The Moms Co, St Botanica, Organic Harvest, POPxo or BabyChakra appears on the record as at 2 September 2026 — press pieces about talks are not transactions, and this page carries none of them. On advertising, ASCI’s 2024–25 annual complaints report names neither MyGlamm, Good Glamm nor Sanghvi Beauty, but the council’s record of complaint outcomes carries five entries against Sanghvi Beauty, three of them upheld. Two, on 4 July 2022 and 1 February 2023, concerned the “All Natural” and “All Clean” wording on MyGlamm packaging; the third, on 10 October 2022, concerned a YouTube advertisement that was not labelled as an advertisement — a disclosure point about the post, not a finding about any product. The remaining two, both YouTube advertisements, were not upheld.
Those three upheld outcomes are worth keeping in scale. ASCI is the advertising industry’s own self-regulatory body rather than a statutory regulator, and each decision was about a specific advertisement or pack as it stood between July 2022 and February 2023. None is a standing prohibition on a form of words, and nothing on the record is a finding about the listings still carrying the brand today.
This page describes the case as it stood on 2 September 2026, when the only NCLT order on the record was the 12 September 2025 admission. A later order — a resolution plan approved, or liquidation — changes who stands behind the brand, so check for one before acting on anything here.
Buying it in India
The brand’s own channel is gone: myglamm.com and goodglamm.com both serve the insolvency portal, and old shop links land on the same page. Inc42 reported on 1 August 2025 that the group’s brand websites had gone unresponsive. Directly readable on 2 September 2026: Purplle’s MyGlamm page lists 24 products, the 12 we checked all showed out of stock, and Tira listed one buyable item, a ₹295 nail paint.
Treat a listing as a listing
Twelve of the thirteen listings we checked on 2 September 2026 were out of stock. Confirm the item actually ships before you compare prices.
Read the pack, because the web will not tell you
No listing we read carried the manufacturer’s name or licence number. Both are printed on the pack — check them in hand.
Do the per-gram arithmetic
Divide price by net quantity. MyGlamm’s own lipsticks span ₹150 to ₹538 per gram depending on pack size.
Buy it as a final sale
As at 2 September 2026 the marketer of record was under insolvency resolution. Pay only a price you would accept with no exchange and no certainty the shade will be sold again.
Watch for the story to change
If myglamm.com starts selling products again, the case has moved. Look for the NCLT order that moved it before trusting the relaunch.
Common questions
Has MyGlamm shut down?
No order says so. The parent company was admitted to corporate insolvency on 12 September 2025; its board is suspended, a resolution professional manages it, and its website serves the case portal instead of products. As at 2 September 2026 there was no liquidation order and no approved resolution plan on the record.
Can I still buy MyGlamm products?
Barely, on the day we checked. All 12 readable Purplle listings showed out of stock on 2 September 2026, and the only buyable item we found was a ₹295 nail paint on Tira. Confirm any listing actually ships before comparing prices.
Who owns MyGlamm now?
The brand belongs to Sanghvi Beauty & Technologies Pvt Ltd, which as at 2 September 2026 was under corporate insolvency resolution and run by a resolution professional for its creditors. Who owns the brand after the process ends depends on an NCLT order that had not appeared on the record as at 2 September 2026.
Was MyGlamm really a $1.2 billion company?
The $1.2 billion figure was reported by the press around the November 2021 funding round; the company’s own release named no valuation. For FY23, Inc42 separately reported operating revenue of ₹603 crore and a net loss of ₹917 crore from the company’s filing.
Is MyGlamm cruelty-free?
PETA’s Beauty Without Bunnies directory listed MyGlamm as cruelty-free when we checked on 2 September 2026.
Did Good Glamm sell The Moms Co and its other brands?
The completed sales on the record are Sirona (bought back by its founders, February 2025), ScoopWhoop (to WLDD, February 2025) and MissMalini (to Creativefuel, April 2025). No completed sale of The Moms Co, St Botanica, Organic Harvest, POPxo or BabyChakra appears on the record as at 2 September 2026.
How we research and verify brand audits: our methodology.
References
- myglamm.com, accessed 2 September 2026 — the domain serves the CIRP portal for Sanghvi Beauty and Technologies, not a storefront; old collection links land on the same page
- NCLT Mumbai Bench-VI order, 12 September 2025 — admission of C.P. (IB)/797/MB/2025 on HSBC’s Section 7 petition; default of ₹16,49,73,642 as of 30 April 2025; moratorium; interim resolution professional appointed
- ZaubaCorp company record, accessed 2 September 2026 — incorporation in Pune on 12 August 2015
- TechCrunch, 26 July 2021 — brand launched 2017; $71.3 million Series C; 15,000 retail touchpoints
- Business Wire, 10 November 2021 — $150 million Series D co-led by Prosus Ventures and Warburg Pincus; “Unicorn Club” wording with no valuation figure; 30,000-plus points-of-sale claim
- Glossy, November 2021 — the $1.2 billion valuation as press-reported
- Inc42, 31 July 2024 — FY23 MCA figures: ₹603 crore operating revenue, ₹1,559 crore expenditure, ₹917 crore net loss
- Purplle LIT Liquid Matte Lipstick listing, accessed 2 September 2026 — “kiss-proof” and moringa oil claims; no wear study, ingredient list or manufacturer named on the listing
- 1mg marketer directory, accessed 2 September 2026 — Sanghvi Beauty & Technologies as marketer of record for MyGlamm products
- IBBI resolution-process page, accessed 2 September 2026 — resolution professional named; resolution plans invited 26 December 2025, submissions due 10 January 2026; “no operating fixed assets of Corporate Debtor except for inventory, brands etc.”
- Purplle MyGlamm brand page, accessed 2 September 2026 — 24 products listed, 12 checked, all 12 out of stock; listed prices used in the table above
- Tira MyGlamm brand page, accessed 2 September 2026 — one buyable item, the 2 IN 1 Nail Paint at ₹295 for 10 ml
- Entrackr, 29 January 2025 — Accel, Bessemer and Prosus board directors resigned in December 2024, per Ministry of Corporate Affairs records
- Inc42, 18 February 2025 — Sirona buyback completed by its founders
- afaqs, 22 February 2025 — ScoopWhoop sale to WLDD completed
- Storyboard18, 14 April 2025 — MissMalini Entertainment sold to Creativefuel
- YourStory, 4 July 2025 — the group’s statement on salary and operational payment disruptions
- Inc42, 1 August 2025 — group brand websites unresponsive, per Inc42’s reporting
- IBBI order listing for the case, accessed 2 September 2026 — the 12 September 2025 admission order is the only order listed (checked again 15 October 2026)
- PETA Beauty Without Bunnies directory, accessed 2 September 2026 — MyGlamm listed as cruelty-free
- ASCI Annual Complaints Report 2024–25, accessed 2 September 2026 — no mention of MyGlamm, Good Glamm or Sanghvi Beauty
- ASCI, complaint outcomes, 2 September 2026 — five entries against Sanghvi Beauty; three of them upheld
On the record: as at 2 September 2026 the parent company was under corporate insolvency resolution, run by a resolution professional for its creditors, and the brand’s own website served the case portal instead of a shop.
The lipsticks themselves were mid-priced and, at about ₹150 a gram for the 4 g POSE HD, reasonable value by pack size. What remains is retailer stock, with no ingredient list or manufacturer named on the listings we read. Buy a shade you love if you find it at a clearance price, and treat the sale as final.
On 2 September 2026, the only buyable MyGlamm item we found in India was a ₹295 nail paint — worth it only as a clearance buy.
