Makeup

Tarte has no authorised Indian retailer, so resellers charge 77% to 97% above US list. Tokyo-listed KOSE owns the brand outright.

Fourteen Indian listings gave Too Faced three different countries of origin, and one mascara declared two. What the brand costs here, who owns it, and what it publishes behind its claims.

Typsy Beauty named a manufacturer and origin on two of eleven product pages we read, and its ₹449 kajal declares no weight at all. Prices, claims and the record, checked 3 September 2026.

Founded in 1996, owned by LVMH, then Falic, then Castanea, and by L’Oréal since 2012 — at a price neither party ever disclosed. What Urban Decay costs in India, and where the premium sits.

Kering owns the Yves Saint Laurent name; L’Oréal bought the beauty business in 2008 and runs it under licence. What that split means for Indian prices, importers and shade counts.

NYX returned to India in November 2025 as a Nykaa exclusive. Its Indian prices run at 86–105% of the brand’s own US list, against sibling Maybelline’s 52–60%.