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Fashion Audit

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Footwear

Doctor Extra Soft sells orthopaedic and diabetic-friendly footwear from Rs 299. It publishes no medical certification for any of it. What that means for buyers.
31 Aug 2026
Carlton London calls itself a UK brand in its own terms of service, then sends disputes to Delhi courts. What the company records and a 2025 court ruling
31 Aug 2026
Allen Cooper sounds British and is made in Kanpur by a listed Indian company. What its safety shoes cost, whether they are certified, and who should buy them.
31 Aug 2026
Bacca Bucci sounds Italian and says on its own site that it was born on the streets of Delhi. What its sneakers cost, what it discloses, and who
31 Aug 2026
Batanagar, the school shoes, the high street shop. Bata feels Indian and is not. What its own filings say about who owns it, and whether the shoes are
31 Aug 2026
Relaxo makes more footwear than any other Indian company and owns Sparx, Flite and Bahamas. What that scale does to the price, and where the shoes fall short.
31 Aug 2026
Sparx is Googled as though it were a foreign sports label. It is made by Relaxo in Bahadurgarh, alongside Flite and Bahamas. What it costs and whether it
31 Aug 2026
Mochi is Indian, not Japanese. What it really costs once the standing discount is applied, who owns it, and why no factory sits behind the name.
31 Aug 2026
Metro Shoes and Mochi share a segment, a price band and a 1,600 sq ft store, and once sat ₹11 apart on realisation. What Metro Shoes actually costs
30 Aug 2026
Metro Brands gives Metro Shoes and Mochi the same segment, the same ₹1,000 to ₹10,000 band and the same store size. The last figures it disclosed put them
30 Aug 2026
Action Shoes was the school-shoe default of the 1990s. What the filings show now, why its MRPs run 59% to 89% above the real selling price, and who
30 Aug 2026
Red Chief belongs to the Kanpur family behind Ghadi detergent, and it is not Red Tape. What its leather shoes really sell for, and why the company is
30 Aug 2026
adidas prices the Samba lower in India than in Germany once tax is stripped out. The Dassler split, the Reebok India fraud, and the stud myth checked.
30 Aug 2026
Asics doubled its sales in five years, but running grew 11% while its lifestyle lines grew 43%. What Asics costs in India, why it is cheaper here than
30 Aug 2026
Puma outsells Nike and adidas in India and makes half its range here, yet lost 645 million euro in 2025. What that means for what you pay.
30 Aug 2026
Skechers is India’s fourth-largest sportswear brand and now privately owned. The 40 million dollar toning settlement, and why nobody pays its MRP.
30 Aug 2026
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