Merrell is an American outdoor-footwear brand owned by Wolverine World Wide, a company listed on the New York Stock Exchange. The brand dates itself to 1981, and its parent reported $648.9 million of Merrell revenue for the 2025 financial year.
Its Indian story runs for fourteen years on paper: a Tata joint venture announced in 2012, a distributorship reported in 2017, and a Wolverine subsidiary in Mumbai. The parent’s FY2025 subsidiary list, filed in February 2026, names no Indian company, and on 20 September 2026 Merrell was not on Myntra’s brand listing.
Merrell belongs to Wolverine World Wide, which also owns Saucony. Its Indian record is a trail of dated arrangements, and no filing or listing we found names who imports or sells it here today, though trade records show Merrell shoes arriving into 2025. On the product pages we read, it publishes weights and drops without stating a shoe size, and names GORE-TEX and Vibram without a test figure.
Snapshot
- Brand owner
- Wolverine World Wide, Inc., listed on the New York Stock Exchange, ticker WWW
- Founded
- The brand dates itself to 1981 in its own “45 Years on the Trail” release; no acquisition year is published
- Merrell revenue
- $648.9 million in fiscal 2025, up 8.4%, as given in the parent’s results announcement — not an audited segment figure
- Reporting segment
- Active Group, with Saucony, Sweaty Betty and Chaco: $1,407.8 million in fiscal 2025
- Indian subsidiary on the parent’s FY2024 list
- Wolverine Worldwide Brands Private Limited, CIN U74999MH2014FTC255905 — not on the FY2025 list filed 27 February 2026
- Myntra brand listing
- 0 products at “Merrell” and “MERRELL”, 20 September 2026
- US prices read
- $100 to $195, merrell.com, 19 September 2026
- Current Indian price
- None read; the last Indian price on record is a 2017 trade-press figure
Who owns Merrell
Merrell is one of four brands inside the Active Group, one of Wolverine World Wide’s two reportable segments. The other segment, the Work Group, holds Wolverine, Cat, Bates, Harley-Davidson and HYTEST footwear. That structure comes from the company’s annual report for the year ended 3 January 2026.
The Merrell revenue figure needs a label. Wolverine does not report Merrell as a segment, so there is no audited Merrell number. The $648.9 million is the figure the parent puts in its own results announcement, filed with the American regulator on 26 February 2026. The audited unit is the Active Group, at $1,407.8 million.
Group revenue for fiscal 2025 was $1,874.3 million, up 6.8%, with net earnings of $95.8 million. On the filed period dates, that was a 53-week year set against a 52-week one. In the quarter ended 4 July 2026, the parent’s announcement put Merrell at $175.5 million, up 11.1% on a year earlier.
Merrell is larger than its sister brand Saucony, whose fiscal 2025 figure, from the same kind of announcement, was $533.1 million. The company does not publish the year it acquired Merrell, and neither its brands page nor Merrell’s newsroom gives one, so this page prints none.
Merrell in India: fourteen years of records
- 2012Wolverine announces a 50/50 joint venture with Tata International
- 2017Trade press reports M&B Footwear as Indian distributor
- Feb 2025Parent’s subsidiary list names one Indian company
- Feb 2026Parent’s next subsidiary list names no Indian company
- 20 Sep 2026Zero products on Myntra’s brand listing
Five records from different sources, in date order.
Wolverine World Wide filings and press release; Franchise India, 29 September 2017; Myntra brand listing.
On 23 April 2012 Wolverine World Wide announced a 50/50 joint venture with Tata International covering Merrell and Caterpillar Footwear. The release did not name the joint-venture company.
On 29 September 2017 Franchise India reported that M&B Footwear had taken Indian distribution of Merrell from Wolverine. The plan it described began with 14 Walk-In stores in Delhi, NCR, Mumbai and Bangalore, with three Merrell outlets to follow. That is a trade-press report, not a filing, and nothing read since shows whether the arrangement lasted.
The parent’s own filings pick up the thread. Exhibit 21 to Wolverine’s FY2024 annual report, filed on 20 February 2025, lists one Indian subsidiary: Wolverine Worldwide Brands Private Limited. The Tata joint venture appears nowhere on that list. The subsidiary was incorporated in Mumbai on 7 July 2014, with ₹84.59 lakh paid up and an activity code for business services, not retail or wholesale.
The FY2025 subsidiary list, filed on 27 February 2026, names no Indian entity.
A subsidiary list is filed to a materiality threshold, so a company missing from it has not necessarily ceased to exist. India appears in the subsidiary lists filed each year from 2021 to 2025, and not in the list filed in 2026; the filing does not give a reason.
Merrell goods have continued to arrive. One Indian trade-data aggregator shows 43 Merrell shipments from two exporters to five Indian buyers between May 2024 and April 2025, with Vietnam as the exporting country. Another carries 376 Merrell import records, most through Nhava Sheva. Neither shows the buyers’ names publicly, so this page names no importer. The record shows goods arriving and no named seller.
The shelf is the last reading. On 20 September 2026 Myntra’s brand listing showed nothing at “Merrell” or “MERRELL”. A free-text search for Merrell brought back Woodland and Wildcraft instead. On the same day Columbia showed 2,422 listings. That is an absence from one marketplace, and nothing more.
Merrell’s own site offers no Indian route either. Its country selector lists more than thirty locations and India is not among them, and its dealer locator has no India option. The pattern is familiar: no published document we found names who sells The North Face in India either.
No filing or listing we found names Merrell’s current Indian importer or seller. Weigh any “official” label on an Indian listing as the seller’s own description, and check the importer named on the box.
Why a Merrell jacket may name a company that is not Wolverine
On 9 May 2024 Wolverine made Centric Brands the global licensee for Merrell apparel and accessories, and Vida Shoes International the global licensee for Merrell and Saucony children’s footwear. Both licences are global, not Indian. They explain why a Merrell jacket or a child’s Merrell shoe can carry a manufacturer line with no Wolverine name on it.
The annual report adds the wider frame. Outside its direct markets, it says, the company “relies on a network of third-party distributors, licensees and joint ventures.” The only joint venture it names is in Mexico. India is not named anywhere in the report.
Where Merrell shoes are made
Wolverine uses outside factories, and says its sourcing model avoids the capital expenditure that owned factories need. Its annual report says that “substantially all of the units sourced by the Company are procured from numerous third-party manufacturers in the Asia Pacific region.” It gives no count of those manufacturers, no country list and no share by country.
Merrell’s supply-chain statement carries the only named standard and certifier we found anywhere on the brand. It reports 108 social-compliance audits in 2025, covering all of its directly sourced footwear factories, under the SA8000 human-rights standard. Its internal auditors, based in China and Vietnam, are certified by Bureau Veritas. That is a labour audit, not a product test. Wolverine’s responsibility pages publish policies and impact reports but no factory list.
With no Merrell listings on Myntra, there was no Indian label declaration to read. For a pair bought here, the box is the place to look: the MRP, the country of origin and the importer’s name should all be printed on it.
What Merrell’s spec block says, and what it leaves out
Merrell prints several measurements on some pages and fewer on others. We read six men’s models on its US site on 19 September 2026.
| Model (item code) | US list price | Weight, half pair | Drop | Stack height | Lug |
|---|---|---|---|---|---|
| Moab 3 Mid GORE-TEX (52469M) | $195.00 | 490g | 11.5mm | Row shown, empty | 5mm |
| Moab Speed 2 GORE-TEX (58708M) | $175.00 | 365g | 10mm | 34-24mm | 4mm |
| Agility Peak 6 (60949M) | $160.00 | 287g | 8mm | 38-30mm | 5mm |
| Maipo Explorer Aerosport (60166M) | $130.00 | 350g | 10mm | 31mm | 4mm |
| Trail Glove 8 (61055M) | $130.00 | 220g | 0mm | Row shown, empty | Row shown, empty |
| Speed Strike 2 (59768M) | $100.00 | No spec block on the page | |||
merrell.com US product pages, read 19 September 2026. Prices are the brand’s own list prices, with no tax statement on the page.
No page we read states the shoe size behind any of these figures. “Half pair weight” tells you the count is for one shoe, not which shoe. A 287g weight at an unstated size cannot be set against another brand’s weight at a stated one.
Stack height is the measurement that varies most by page. The Moab 3 Mid GORE-TEX page shows the “Stack Height” label with nothing beside it. The Moab Speed 2 GORE-TEX, in the same template on the same site that day, prints 34-24mm, so the template carries the figure. That is a reading of two pages on one day, not a company policy, and another page or market may read differently.
The cheapest shoe read, the $100 Speed Strike 2, carries no measurements and no named technology — only “Lightweight EVA foam midsole” and “Rubber outsole”.
Five of the six Merrell pages we read print a weight; none of them states the shoe size it was measured at.
GORE-TEX and Vibram: names, not numbers
Across fourteen named technologies on the pages we read, the only numbers Merrell prints are dimensions of the shoe: stack, drop, lug and weight. FloatPro foam’s “exceptional energy return” carries no percentage. Merrell Air Cushion’s shock absorption carries no figure. None of the fourteen names a standard or an outside test house.
The GORE-TEX line is one sentence on every model read: “GORE-TEX® waterproof membrane, exceptional breathability and waterproof performance.” Gore’s own site lists three footwear lines, and the Merrell pages read name none of them. The pages also do not repeat Gore’s “guaranteed to keep you dry” promise.
Gore’s own technology page, read the same day, also publishes no hydrostatic head, no breathability figure and no ISO or EN test number. Contrast Decathlon, whose British pages print waterproofing in millimetres.
Inside Merrell’s own range, the non-GORE-TEX Moab 3 Mid Waterproof costs $175.00 against $195.00 for the GORE-TEX version. Its bullet reads “Waterproof membrane seals out water and lets moisture escape”, and the membrane is not named. The $20 separates a named membrane from an unnamed one; neither page prints a waterproofing figure.
Vibram follows the same shape. Merrell names its compounds — Vibram TC5+ on the Moab 3, Moab Speed 2 and Trail Glove 8, Vibram Megagrip on the Agility Peak 6 — and says TC5+ is “formulated exclusively for Merrell”. Megagrip promises “unparalleled grip on both dry and wet surfaces”. The pages give no grip figure, no surface and no test method. The Maipo Explorer Aerosport uses “Merrell sticky rubber” instead, so a Merrell sole is not automatically a Vibram one.
The older M Select GRIP and M Select DRY names did not appear on any current product page read. Merrell’s Kinetic Fit name, by contrast, appears on all 22 products in its insole range, so the brand’s own names do show where it still uses them. Merrell has published nothing retiring M Select, and older stock and other markets were not checked.
What Merrell costs in India
There is no current Indian Merrell price on this page, because no Indian listing was read. The last Indian figure on record is dated: Franchise India’s report of 29 September 2017 gave men’s shoes at ₹2,985 to ₹3,985. That is a nine-year-old launch price from a trade report, not a guide to what a pair costs now.
The American half of a like-for-like comparison is in hand. For the Moab 3 Mid Waterproof, merrell.com publishes colourway codes including J035833Z, J035837Z, J035839Z and J036549Z; the trailing Z is the site’s colour suffix, so the six digits are the match. No Indian price was read against any of them, so no comparison was taken.
If you are pricing a pair, match on that code rather than the colour name, and set the Indian MRP against the $175.00 the brand showed on its American site on 19 September 2026. Convert at the day’s rate and remember the US figure carries no tax statement.
Authenticity and the record
merrell.com, read on 19 September 2026, carries no way to check a specific pair — no code lookup, hologram or verification page — and no list of authorised Indian sellers. Such lists do exist: Casio publishes a per-platform list of authorised Indian online sellers, which we read in full the same day. For Merrell, the dealer locator has no India option, so it cannot return an Indian outlet.
We searched Indian court records under “merrell”, “merrell footwear”, “wolverine outdoors”, “wolverine world wide” and “wolverine worldwide”. None concerned Merrell footwear. The search did reach the parent: on 11 December 2023 the Madras High Court dismissed Wolverine World Wide’s application to remove another party’s registered trade mark, for non-prosecution, with neither side appearing. The order does not mention Merrell. The order decided that application as it then stood, and nobody has ruled on the mark’s merits.
Who Merrell is actually for
On the published figures, Merrell suits a buyer who reads a spec block: drop and lug depth are printed on most models read, and stack height on some. It suits less well a buyer in India who wants a receipt from a named importer, because no filing or listing we found names one today.
Common questions
Is Merrell sold in India?
Merrell shoes were arriving in India into 2025 on trade records, but no filing or listing we found names the current importer or seller. Merrell was not on Myntra’s brand listing on 20 September 2026, and its own site offers no Indian storefront.
Who owns Merrell?
Wolverine World Wide, Inc., listed on the New York Stock Exchange, which also owns Saucony, Sweaty Betty, Chaco and Wolverine. Merrell sits inside its Active Group segment.
Is Merrell an American brand?
Yes. Its parent is an American listed company and the brand dates itself to 1981. The shoes themselves come from third-party factories in the Asia Pacific region, according to the parent’s annual report.
Does every Merrell shoe have a Vibram sole?
No. The Moab 3, Moab Speed 2, Trail Glove 8 and Agility Peak 6 pages name Vibram compounds, but the Maipo Explorer Aerosport uses Merrell’s own sticky rubber. Check the product page or the sole itself.
Is the GORE-TEX Moab 3 worth $20 more than the Waterproof version?
The GORE-TEX version names its membrane and the Waterproof version does not. Neither Merrell’s pages nor Gore’s own technology page publishes a waterproofing or breathability figure to compare them by.
Why might a Merrell jacket list a different manufacturer?
Since 9 May 2024 Centric Brands has been the global licensee for Merrell apparel and accessories, and Vida Shoes International for Merrell children’s footwear. A non-Wolverine name on those products is consistent with the licences.
References
- Wolverine World Wide, Form 10-K for the year ended 3 January 2026 — the Active and Work Group segments, third-party Asia Pacific sourcing, the distributor and joint-venture sentence naming Mexico
- Fourth-quarter and full-year 2025 results announcement, furnished 26 February 2026 — Merrell’s $648.9 million, the Active Group figure, net earnings
- SEC EDGAR, Wolverine World Wide filings — group revenue for fiscal 2025 and 2024, and the filed period dates
- Second-quarter 2026 results announcement, furnished 13 August 2026 — Merrell’s $175.5 million for the quarter ended 4 July 2026
- Exhibit 21 to the FY2024 Form 10-K, filed 20 February 2025 — Wolverine Worldwide Brands Private Limited, India
- Exhibit 21 to the FY2025 Form 10-K, filed 27 February 2026 — the subsidiary list with no Indian entity
- TheCompanyCheck, Wolverine Worldwide Brands Private Limited — CIN, incorporation, capital and activity code (register mirror)
- PR Newswire, “Wolverine Worldwide Announces Joint Venture In India”, 23 April 2012 — the 50/50 Tata International joint venture covering Merrell and Caterpillar Footwear
- Franchise India, “US based Merrell shoes is going to enter India: ties up with MB Footwear”, 29 September 2017 — the M&B Footwear distributorship, the 14 Walk-In stores and the ₹2,985–₹3,985 prices
- World Footwear, “Wolverine Worldwide enters into licensing agreements for Merrell and Saucony brands”, 9 May 2024 — the Centric Brands and Vida Shoes global licences
- Volza, Merrell imports into India and Zauba, Merrell import records — shipment counts, exporting countries and ports
- Myntra brand listings for Merrell and Columbia, read 20 September 2026 — zero Merrell products, 2,422 Columbia listings, and the free-text search results
- merrell.com, Moab 3 Mid GORE-TEX, Moab Speed 2 GORE-TEX, Agility Peak 6, Maipo Explorer Aerosport, Trail Glove 8, Speed Strike 2 and Moab 3 Mid Waterproof, read 19 September 2026 — prices, spec blocks, technology wording and colourway codes
- merrell.com, insoles — Kinetic Fit across 22 products
- Merrell, Supply Chain Transparency — 108 audits in 2025, SA8000, Bureau Veritas certification of internal auditors
- Wolverine World Wide, Responsibility — published policies and reports, no factory list
- Merrell newsroom — “45 Years on the Trail”
- merrell.com dealer locator — country selector with no India option
- GORE-TEX, technology and products — the three footwear lines, the dryness promise, no published test figure
- Casio India, authorised online sellers — a brand-published Indian seller list, read 19 September 2026
- Madras High Court order on Wolverine World Wide, Inc.’s trade-mark rectification application, 11 December 2023 — dismissed for non-prosecution
Merrell earns credit on the page: six models read, five with a weight and a drop, four with lug depth, three with stack height. For a hiker who compares boots on paper, that is real information, and the $648.9 million brand behind it grew 8.4% last year.
Our reservations are about the wording around the numbers and the Indian route. “Exceptional breathability and waterproof performance” and “unparalleled grip” are published without a figure, standard or test house, and the measurements are given without a shoe size. In India, the parent’s latest subsidiary list names no Indian company, and no filing or listing we found names a current seller.
A well-specified hiking shoe on paper; in India, buy it where the importer’s name is printed on the box.
