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Apparel Brand Audits

Ted Baker Brand Audit: Authentic Brands, ABFRL and Handbags

Ted Baker is owned by Authentic Brands Group and carried in India by ABFRL. On 15 September 2026 its Myntra shelf charged 79.6% of MRP, led by handbags.

12 Nov 2026

Apparel Brand Audits

Forever 21 Brand Audit: The Aditya Birla Licence, India Prices

Forever 21 was run in India under an Aditya Birla franchise from 2016 until its shops closed in 2024-25. Who sells what is left on Myntra, and at

11 Nov 2026

Apparel Brand Audits

Oxolloxo Brand Audit: Noida Western Wear, Prices and Returns

Who owns Oxolloxo, the Noida-run women’s western-wear label: the company that sells and signs for it, where it is made, and its Indian prices and returns.

4 Nov 2026

Apparel Brand Audits

Maniac Brand Audit: Tiruppur Streetwear at ₹700

Maniac is an oversized menswear label sold on Myntra and made in Tiruppur. The typical piece we track sells for ₹699, 65% below MRP.

4 Nov 2026

Apparel Brand Audits

Here & Now Brand Audit: A Myntra Label at 71% Off

Here & Now is a Myntra in-house label selling casual and ethnic wear. The typical piece we track sells for ₹839, 71% below MRP.

4 Nov 2026

Apparel Brand Audits

Urban Monkey Brand Audit: The ₹1,550 Streetwear Cap

Urban Monkey is a Mumbai streetwear and headwear brand. Its typical product sells for ₹1,599, just 11% below MRP.

4 Nov 2026

Apparel Brand Audits

Invictus Brand Audit: Myntra’s ₹1,800 Blazer Label

Invictus is Myntra’s in-house smart menswear label. The typical piece we track sells for ₹689, 67% below MRP.

4 Nov 2026

Apparel Brand Audits

Sassafras Brand Audit: A Couple’s Jeans Label at ₹900

Sassafras is an Indian women’s fast-fashion label founded by Rimjhim and Ketan Jaggi. The typical piece sells for ₹919, 60% below MRP.

4 Nov 2026

Apparel Brand Audits

DressBerry Brand Audit: Myntra’s Label, Many Makers

DressBerry is Myntra’s in-house women’s label, launched in 2013. The typical piece we track sells for ₹911, 68% below MRP.

4 Nov 2026

Apparel Brand Audits

Bonkers Corner Brand Audit: Streetwear That Holds Price

Bonkers Corner is a Mumbai streetwear brand with ₹123 crore of revenue. Its typical piece sells for about ₹1,000, just 25% below MRP.

4 Nov 2026

Apparel Brand Audits

Tokyo Talkies Brand Audit: Not Japanese, From Bengaluru

Tokyo Talkies is an Indian women’s fast-fashion label from Bengaluru’s Brand Studio Lifestyle. The typical piece sells for ₹626, 66% below MRP.

4 Nov 2026

Apparel Brand Audits

Mast & Harbour Brand Audit: Myntra’s Quiet Big Seller

Mast & Harbour is one of Myntra’s largest in-house labels. The typical piece we track sells for ₹899, 59% below MRP.

3 Nov 2026

Apparel Brand Audits

Indo Era Brand Audit: Surat Kurta Sets at ₹1,600

Indo Era is a Surat-run women’s ethnic wear brand started in 2019. Its typical kurta set sells for ₹1,599, 68% below MRP.

3 Nov 2026

Apparel Brand Audits

Symbol Brand Audit: Amazon’s Own Label at ₹600

Symbol is Amazon India’s own menswear label, launched in 2016. The typical piece we track sells for ₹599, 65% below MRP.

3 Nov 2026

Apparel Brand Audits

Boldfit Brand Audit: Bengaluru’s ₹304 Crore Fitness Bet

Boldfit is a Bengaluru fitness brand with ₹304 crore of FY25 revenue. The typical product we track sells for ₹1,499, 55% below MRP.

3 Nov 2026

Apparel Brand Audits

Taavi Brand Audit: Myntra’s Craft Label at ₹734

Taavi is Myntra’s own craft-led ethnic wear label, made in India. The typical piece we track sells for ₹734, 73% below MRP.

3 Nov 2026

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