
Pee Safe moves into nutraceuticals with Within
Pee Safe is launching Within, its first nutraceuticals brand. Co-founder Rithish Kumar said the company aims for ₹100 crore in revenue from Within within three years.
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3 stories on Thu 29 Oct 2026 in Beauty · Clear all

Pee Safe is launching Within, its first nutraceuticals brand. Co-founder Rithish Kumar said the company aims for ₹100 crore in revenue from Within within three years.

ELLE India's beauty awards are coming back in 2026 for their 20th year, a milestone for one of the country's long-running beauty honours.

Avnish Chhabria and Saurabh Kapoor, who founded Wellbeing Nutrition, have backed skincare brand CHOSEN in a Series A extension. Fireside Ventures led the brand's earlier $5 million Series A in May.