








XYXX is a Surat brand of men's innerwear, loungewear and athleisure, run by XYXX Apparels Private Limited, which was registered in 2017. Founder Yogesh Kabra still leads the company, and investors include Amazon's Smbhav Venture Fund. It sells largely online, through its own store and Myntra, and has opened a handful of exclusive stores.
Brand auditXYXX brand audit: price, fabric and who owns itXYXX charges 72.4% of the struck price on its own store against 79.4% of MRP on Myntra, read 11 September 2026 — the only brand on this shelf cheaper at home. It is also the first clothing brand read here to publish a fabric weight, on 21 of 1,126 product descriptions.Read the full auditWe rate it 7.5/10 (good) after buying and testing it ourselves. What we liked most: Its a minimal and simple solid t-shirt.
It’s listed on Flipkart, Myntra and Ajio. The store buttons at the top of this page open each listing, so you can check today’s price and sizes there.
Fabric: 100% Cotton. See Specifications above for the full details.
We score its comfort 7.5/10 (good), after using it ourselves.
Its value-for-money score is 8/10 (great): we weigh what you get against similar products we’ve tested.
Yes. XYXX is an Indian brand, founded in 2017.
We have bought and tested 18 XYXX products, and their average FA score is 8.5/10 (great). The best-rated so far is the Uno Micromodal Solid Antimicrobial Trunks For Men at 9.5/10.
We buy every product ourselves and score it out of 10 on design, material quality, comfort and value for money. The FA score is the average of those scores. No paid placements: brands can’t buy a better score.
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ReportingXYXX Pure Cotton Round Neck T-shirt For MenOur audit team reviews every report. We’ll fix “” on this page if it checks out.