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HERE&NOW Embroidered Straight Kurta for Women

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Kurtas & KurtisWomen

Here & Now

HERE&NOW Embroidered Straight Kurta for Women

Name: HERE&NOW Embroidered Straight Kurta for Women
Brand: Here & Now

FA score9.0Excellent

Design9

Material8.5

Comfort9

Value for money9.5

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Reviewed by Fashion Audit

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Our verdict

What we liked

Features beautifully dense, neat, and clean Chikankari embroidery around the V-neck.
Very comfortable rayon fabric that feels pleasant against the skin.
Budget-friendly pricing at only ₹650 for a detailed embroidery look.
Elegant design details including matching borders at the sleeve ends and the bottom hem.
Comes with multiple color options to choose from if powder blue isn't your preference.

Could be better

The back side of the kurti is completely plain and simple compared to the heavily embroidered front.
Depending on personal preference, you may need to size up if you want the traditional loose, flowy look for a Chikankari piece.

Specifications

TYPE

Kurta

OCCASION

Casual

NECK

V-Neck

SLEEVE TYPE & LENGTH

3/4th Sleeves

KURTI STYLE

Straight Cut

PRINT OR PATTERN

Embroidered

FABRIC

Rayon

KURTA LENGTH

Calf Length

ORNAMENTATION

Chikankari

TRANSPARENCY

Not See Through

COLOUR

powder Blue

GENDER

Women

About Here & Now

All Here & Now

HERE&NOW is Myntra's trend-led casualwear label, made for young Indian shoppers and sold on Myntra. In 2022 Myntra added a sustainable line to the brand, starting with men's T-shirts made from Fairtrade-certified cotton under a partnership with Fairtrade.

Kurtas & Kurtis on Fashion Audit

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We’ve bought, used and rated 2,412 clothing products so far, 234 of them in Kurtas & Kurtis. Products in Kurtas & Kurtis average an FA score of 8.1 out of 10. Every score comes from our own testing, never from the brand.

2,412clothing products rated

234rated in Kurtas & Kurtis

8.1average FA score in Kurtas & Kurtis

Best-rated brandsKalamir 9 Anayna 8.9Kalini 8.6

Questions about this product

Is the HERE&NOW Embroidered Straight Kurta for Women worth buying?

We rate it 9/10 (excellent) after buying and testing it ourselves. What we liked most: Features beautifully dense, neat, and clean Chikankari embroidery around the V-neck. Could be better: The back side of the kurti is completely plain and simple compared to the heavily embroidered front.

Where can I buy the HERE&NOW Embroidered Straight Kurta for Women?

It’s listed on Amazon and Myntra. The store buttons at the top of this page open each listing, so you can check today’s price and sizes there.

What is the HERE&NOW Embroidered Straight Kurta for Women made of?

Fabric: Rayon. See Specifications above for the full details.

Is the HERE&NOW Embroidered Straight Kurta for Women comfortable?

We score its comfort 9/10 (excellent), after using it ourselves.

Is the HERE&NOW Embroidered Straight Kurta for Women good value for money?

Its value-for-money score is 9.5/10 (excellent): we weigh what you get against similar products we’ve tested.

Is Here & Now an Indian brand?

Yes. Here & Now is an Indian brand, and it is owned by Myntra (Flipkart group).

Is Here & Now a good brand?

We have bought and tested 14 Here & Now products, and their average FA score is 8.2/10 (great). The best-rated so far is the HERE NOW Casual Linen Shirt for Men at 9.5/10.

How does Fashion Audit score products?

We buy every product ourselves and score it out of 10 on design, material quality, comfort and value for money. The FA score is the average of those scores. No paid placements: brands can’t buy a better score.