











Taavi is a Myntra private label that brings traditional Indian crafts into everyday clothing for men and women. It works with about 1,300 artisans from seven Indian states, directly and through NGOs, on techniques such as Kolkata's kantha embroidery and Odisha's Sambalpuri ikat.
We’ve bought, used and rated 2,412 clothing products so far, 234 of them in Kurtas & Kurtis. Products in Kurtas & Kurtis average an FA score of 8.1 out of 10. Every score comes from our own testing, never from the brand.
We rate it 8.9/10 (great) after buying and testing it ourselves. What we liked most: Ultra-soft fabric feel with high-quality traditional block printing. Could be better: Sizing runs slightly loose/large, requiring buyers to consider sizing down.
It’s listed on Amazon, Flipkart and Myntra. The store buttons at the top of this page open each listing, so you can check today’s price and sizes there.
Fabric: Cotton. See Specifications above for the full details.
We score its comfort 9/10 (excellent), after using it ourselves.
Its value-for-money score is 8.5/10 (great): we weigh what you get against similar products we’ve tested.
Yes. Taavi is an Indian brand, and it is owned by Myntra (Flipkart group).
We have bought and tested 22 Taavi products, and their average FA score is 8.5/10 (great). The best-rated so far is the Taavi X fwd Kalamkari Printed Pure Cotton Kurta for Women at 9.5/10.
We buy every product ourselves and score it out of 10 on design, material quality, comfort and value for money. The FA score is the average of those scores. No paid placements: brands can’t buy a better score.
Brand Auditsasa Beauty Brand Audit: The Pack Facts No Listing Prints27 September 2026
AccessoriesGoyard Brand Audit: No Indian Boutique, No Published Prices, No Authentication27 September 2026
AccessoriesOsprey Brand Audit: Helen of Troy-Owned, Listed for India Through a Delhi Distributor27 September 2026Help us improve this audit. Tell us what’s wrong.
ReportingTaavi Bagru Printed Straight Kurta with Roll-Up Sleeves for MenOur audit team reviews every report. We’ll fix “” on this page if it checks out.