Skincare

Marico took Just Herbs to 100% in September 2024 and absorbed the business a year later. What the packs, the prices and the advertising record actually say.

Estée Lauder has held 49% of Forest Essentials since 2020 and agreed in March 2026 to buy the rest, an agreement not announced as completed. We priced 118 listings and read what the brand publishes behind its claims.

Vilvah names itself as manufacturer on eleven of fourteen product pages under cosmetic licence C-1213. We check the licence, the farm claim, the May 2026 advertising ruling and the price per millilitre.

WOW Skin Science belongs to Body Cupid Private Limited of Bengaluru. We read the register, the judgments, the declarations and 23 listings on 5 September 2026, and set out what each of them says.

Juicy Chemistry’s organic certification holds up on the standard owner’s own register — 47 products, all COSMOS ORGANIC, all certified by Ecocert. The premium does not track it evenly.

Nat Habit publishes shelf lives most of this shelf does not, and prices its core range like a mass brand. The gap is what it publishes to back its claim words.

Puig of Barcelona has controlled Kama Ayurveda since September 2022. What the state register says about its manufacturing licence, and what its serums and sunscreen actually cost per millilitre.

Suganda sells named actives at stated percentages and makes no organic, natural or clinical claim on any listing we read. It is also dear per millilitre.

No company called Daughter Earth exists on the Indian register. Eleven of its own packs name five manufacturers and four cosmetic licence numbers.

Aravi Organic’s name says Organic, but its thirteen product pages carry no organic claim, certifier or certificate. What the name rests on is a trade mark — plus the prices, factories and licences, checked on 5 September 2026.

CeraVe’s Indian jars declare Chakan, Pune and licence M MH/105568. The Moisturising Cream’s ingredient list matches the American one exactly — and costs ₹4.62 a gram against ₹3.36 on a US shelf.

Eucerin launched in India in October 2024 at ₹36 to ₹126 a millilitre. Its headline active has a published randomised trial behind it; its advertising carries two upheld ASCI findings.

The Ordinary’s hero serum costs ₹600 in India and $6.00 in America. Estée Lauder paid about $1.7 billion for the brand, and the percentage on the front of the bottle is not in the ingredient list.