The Daily Audit · archive
Every story we have covered, newest first. Search a brand or pick a day.
The original reporting belongs to those outlets; tap the source on any card to read the full story there. Fashion Audit is not affiliated with these outlets or with the brands mentioned. Brand and product pictures are credited on each card and belong to their owners. Pictures marked “Representational image” are illustrations, not photos of the actual product, place or event. Spotted a mistake? Write to editorial@fashionaudit.com and we will correct it, with the date of the change.
29 stories in Growth stories · Clear all
Pee Safe is launching Within, its first nutraceuticals brand. Co-founder Rithish Kumar said the company aims for ₹100 crore in revenue from Within within three years.
Streetwear label Bonkers Corner has partnered with retired Major Rishabh Singh Sambyal, once Aide-de-Camp to President Droupadi Murmu. Their joint collection includes hoodies, shirts and a jacket.
Meesho posted a Q2 contribution margin equal to 6% of NMV. It cautioned that heavier spending on acquiring customers and on servers will likely hold back margin improvement in the near term.
Sadev Ventures and Atom XVII led a ₹9.7 crore round in Bengaluru performance wear label ReplyAll. ISV, represented by Jivraj Singh Sachar, also joined the funding.
Meesho's Q2 FY27 revenue grew 34.4% to ₹4,131.58 crore while its net loss shrank 67.8% to ₹132.45 crore. The company credited festive demand, more engaged users, better merchandise value and healthier contribution margins.
Bengaluru omnichannel retail platform Confluxe is bringing American denim label Lucky Brand to Indian shoppers. Co-founder Louis Coucke said the launch was shared on LinkedIn.
Shital Kumari from Bihar has turned homemade badi into a brand called GomatiRoots. She won funding through YourStory's Shuru Kar initiative, a welcome boost for a small regional food business.
Avnish Chhabria and Saurabh Kapoor, who founded Wellbeing Nutrition, have backed skincare brand CHOSEN in a Series A extension. Fireside Ventures led the brand's earlier $5 million Series A in May.
A master artisan spent four months hand weaving the checkered Kanchipuram sari Nita Ambani wore, created with Swadesh. The piece puts fresh attention on India's handloom skills.
Gokaldas Exports wants Europe to account for 25%-30% of its exports within three to five years, up from roughly 15%. The garment maker is gearing up for better access if India and the European Union seal their proposed trade pact.
D2C brands, international labels and the Gen Z platform FWD saw close to twice their usual daily order volume during the Big Fashion Festival, Myntra said. Festive demand clearly gave homegrown labels a healthy lift.
Speaking at TechSparks 2026, Meta's Piyush Vaidya explained how Meta Business Agent could let D2C brands handle customer engagement, product discovery and support over WhatsApp.
The second edition of The Spur, Entrackr's community initiative for D2C founders, took place on October 23 at The Bier Library in Bengaluru, with support from PhonePe Payment Gateway.
Sadev Ventures and Atom XVII co-led a ₹9.7 crore pre-Series A investment in ReplyAll. The fresh capital gives the young D2C apparel label room to grow.
Reva Diamonds earned ₹505 million after tax in H1FY27, compared with ₹201 million a year before, as revenue climbed 52%. The jeweller also launched its first store in Jaipur.
Arvind Limited's Varanasi garment plant, reported as a ₹150 crore facility, was inaugurated by Prime Minister Narendra Modi. The unit could create 1,000 jobs, a welcome boost for apparel manufacturing in the region.
Natasha Tuli, who founded Soulflower, told TechSparks 2026 that repeat buyers come from honest communication, good products and paying attention to what consumers say.
Senco Gold will pay ₹68 crore for a 68 per cent holding in August Jewellery, a regulatory filing shows. Payments will come in several tranches, with the deal due to close by February 2027.
Katrina Kaif's Kay Beauty, started with Nykaa in 2019, has gone past ₹350 crore in gross merchandise value and is taking its range overseas through British luxury retailer Space NK, a proud step for a homegrown label.
Senco Gold has signed deals for a 68 per cent holding in August Jewellery, which runs the Melorra brand, for ₹68 crore. The purchase will happen in stages, with February 2027 set as the target for completion.
L'Oreal's India consumer products arm posted double-digit growth in the September quarter, according to the report. The beauty major has also finalised its purchase of a majority stake in Innovist.
Superminis, Nayam by Lakshita and Broadstar are counting on Myntra's Big Fashion Festival to win new customers nationwide, showing how large sale events help smaller Indian brands widen their reach.
Omnichannel jeweller BlueStone is rethinking entry-level offerings and trying new store formats as gold prices rise. According to Mint, its top line grew 44%, though margins and average basket size came under pressure.
Popees has crossed ₹160 crore in revenue in FY26 and now plans to expand across India, a promising milestone for the brand.
Designer Rajesh Pratap Singh's aesthetic has found a new home, according to GQ India.
D2C brands in India are projecting festive growth above 30% over last year, though some report 18-20%. Rising customer acquisition costs and selective spending are adding pressure on these brands.
Designer label péro plans 25-30 percent growth with its Spring/Summer 2027 collection, where around 35-40 percent of items are expected to be Barbie-themed. The collaboration follows an earlier partnership by the label.
India will fund certification for micro and small exporters under EPM, according to Goyal, a step that could ease compliance costs for smaller players in the textile and apparel export chain.
NEWME opened four stores in Agartala, Raipur, Jaipur and Hyderabad over Navratri, marking its entry into Agartala and Raipur and its fourth Jaipur outlet. The brand is aiming for 60 outlets by March 2027.
