








The Benetton siblings opened their first shop in Belluno, Italy, in 1965, and Benetton Group now trades as United Colors of Benetton. It is wholly owned by Edizione, the Benetton family holding company. In India, the brand is run by Benetton India Private Limited, a wholly owned subsidiary of Benetton Group, through its own, franchise and partner-managed stores.
We’ve bought, used and rated 2,412 clothing products so far, 285 of them in Shirts. Products in Shirts average an FA score of 8.1 out of 10. Every score comes from our own testing, never from the brand.
We rate it 8.6/10 (great) after buying and testing it ourselves. What we liked most: Features a premium detail where the last button is embedded with the brand’s signature green color. Could be better: The price fluctuated from ₹1500 to ₹1700.
It’s listed on Myntra. The store buttons at the top of this page open each listing, so you can check today’s price and sizes there.
Fabric: 100% Cotton. See Specifications above for the full details.
We score its comfort 9.5/10 (excellent), after using it ourselves.
Its value-for-money score is 7/10 (good): we weigh what you get against similar products we’ve tested.
No. United Colors Of Benetton is from Italy, founded in 1965, and it is owned by Edizione (Benetton family).
We have bought and tested 3 United Colors Of Benetton products, and their average FA score is 8.3/10 (great). The best-rated so far is the United Colors of Benetton Polo Collar Pure Cotton T-shirt For Men at 8.8/10.
We buy every product ourselves and score it out of 10 on design, material quality, comfort and value for money. The FA score is the average of those scores. No paid placements: brands can’t buy a better score.
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ReportingUnited Colors of Benetton Pure Cotton Casual Shirt For MenOur audit team reviews every report. We’ll fix “” on this page if it checks out.