








Urbano Fashion started in Hyderabad in 2017, founded by Naheed Muqeetulla, Sameer Masarath and Mohammed Saadulla as an online brand of affordable casual clothing. It is run by Imperial Online Services Private Limited. In 2022 Urbano joined TMRW, the Aditya Birla Group's family of brands, and it sells through its own website.
We’ve bought, used and rated 2,523 clothing products so far, 295 of them in Shirts. Products in Shirts average an FA score of 8.1 out of 10. Every score comes from our own testing, never from the brand.
We rate it 8.3/10 (great) after buying and testing it ourselves. What we liked most: Sage green is a highly trendy and stunning color for 2026. Could be better: The price increased from ₹800 to ₹900 recently.
It’s listed on Myntra. The store buttons at the top of this page open each listing, so you can check today’s price and sizes there.
Fabric: 100% Cotton. See Specifications above for the full details.
We score its comfort 8/10 (great), after using it ourselves.
Its value-for-money score is 9/10 (excellent): we weigh what you get against similar products we’ve tested.
Yes. Urbano Fashion is an Indian brand, founded in 2017, and it is owned by TMRW (Aditya Birla Group).
We have bought and tested 4 Urbano Fashion products, and their average FA score is 6.9/10 (fair).
We buy every product ourselves and score it out of 10 on design, material quality, comfort and value for money. The FA score is the average of those scores. No paid placements: brands can’t buy a better score.
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ReportingUrbano Fashion Solid Spread Collar Cotton Casual Shirt For MenOur audit team reviews every report. We’ll fix “” on this page if it checks out.