








Bewakoof Brands was incorporated in 2011 and built by co-founder Prabhkiran Singh into a young, online-first label for graphic T-shirts, oversized fits and joggers. Aditya Birla Fashion and Retail took control in February 2023 through its TMRW arm, which held 99.03% by June 2026. Sold on its own site and Myntra, it opened its first physical stores in June 2024.
Brand auditBewakoof Brand Audit: Who Owns It and What It Costs in IndiaAn Aditya Birla subsidiary held 99.03% of Bewakoof as at 8 June 2026, up from 81.77% completed on 15 February 2023. What that means for the price, the label and the fabric.Read the full auditWe rate it 7.9/10 (good) after buying and testing it ourselves. What we liked most: 100% pure cotton fabric provides lightweight, breathable skin comfort. Could be better: Standard cotton weave prone to light shrinkage if washed in hot water.
It’s listed on Amazon, Flipkart, Myntra and Nykaa. The store buttons at the top of this page open each listing, so you can check today’s price and sizes there.
Fabric: 100% Cotton. See Specifications above for the full details.
We score its comfort 8/10 (great), after using it ourselves.
Its value-for-money score is 8.5/10 (great): we weigh what you get against similar products we’ve tested.
Yes. Bewakoof is an Indian brand, founded in 2011, and it is owned by Aditya Birla Fashion and Retail.
We have bought and tested 25 Bewakoof products, and their average FA score is 7.8/10 (good). The best-rated so far is the Bewakoof DC Dark Knight Colorblocked High Top Sneakers For Men at 9/10.
We buy every product ourselves and score it out of 10 on design, material quality, comfort and value for money. The FA score is the average of those scores. No paid placements: brands can’t buy a better score.
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ReportingBewakoof Solid Cotton Oversized Fit T-shirt for MenOur audit team reviews every report. We’ll fix “” on this page if it checks out.