The Souled Store sells other people’s characters on cotton. Five licences are documented by name and date, the company claims over 150, and not one published source gives a term or an expiry. On Myntra it charged 90.1 per cent of MRP on 11 September 2026 at a median of ₹1,799.
Rare Rabbit is the dearest D2C menswear name read in India on 11 September 2026, at a median ₹1,999 charged on Myntra. It is also the thinnest on fabric: one percentage fibre composition across forty marketplace records, no fabric weight anywhere, and blends on its own site described only as a “blend”.
Blackberrys is still held by the Mohan family, with no private-equity or institutional investor anywhere on the record. Its own shop charges 95.6% of the struck price against 86.0% of MRP on Myntra, and it publishes no fabric weight at all.
XYXX charges 72.4% of the struck price on its own store against 79.4% of MRP on Myntra, read 11 September 2026 — the only brand on this shelf cheaper at home. It is also the first clothing brand read here to publish a fabric weight, on 21 of 1,126 product descriptions.
DaMENSCH declared one manufacturer on all 40 Myntra records read on 11 September 2026 — the tightest declaration of any Indian D2C menswear brand read here. Against that, the anti-bacterial claim in its product titles has no published test, standard or certifying body. Ownership, prices and the FY25 numbers, checked.
An Aditya Birla subsidiary held 99.03% of Bewakoof as at 8 June 2026, up from 81.77% completed on 15 February 2023. What that means for the price, the label and the fabric.
