




Levi Strauss founded the company in San Francisco in 1853, and in 1873 he and tailor Jacob Davis patented riveted denim work trousers. Levi Strauss & Co. is listed on the New York Stock Exchange. Levi's entered India in 1995 and opened its 500th Indian store at Phoenix Marketcity in Bengaluru in 2026.
Brand auditLevi’s Brand Audit: India vs US Prices on Matched Style CodesWhat Levi's costs in India against the US list on matched style codes, who owns it here, where the jeans are made, and whether it is worth buying.Read the full auditWe rate it 7.1/10 (good) after buying and testing it ourselves. What we liked most: 100% pure cotton construction provides good airflow. Could be better: Overly long torso length bunches up when tucked into pants.
It’s listed on Amazon and Flipkart. The store buttons at the top of this page open each listing, so you can check today’s price and sizes there.
Fabric: 100% Cotton. See Specifications above for the full details.
We score its comfort 7/10 (good), after using it ourselves.
Its value-for-money score is 7/10 (good): we weigh what you get against similar products we’ve tested.
No. Levi’s is from the USA, founded in 1853.
We have bought and tested 21 Levi’s products, and their average FA score is 8.5/10 (great). The best-rated so far is the Levis 511 Slim Fit Light Fade Stretchable Jeans For Men at 9.8/10.
We buy every product ourselves and score it out of 10 on design, material quality, comfort and value for money. The FA score is the average of those scores. No paid placements: brands can’t buy a better score.
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ReportingLevi’s 012 Classic Vest for MenOur audit team reviews every report. We’ll fix “” on this page if it checks out.