Lyra began in 2012 as a leggings label from Lux Industries Limited, the listed Kolkata hosiery company, and now spans bottom wear, lingerie and loungewear sold on mylyra.com. Lux sells it, prices it and puts its own name on the maker line. Its own paperwork adds one more layer: a board-meeting outcome it filed with the exchanges on 23 April 2026 lists Lyra among “non-Lux brands” covered by licensing agreements.
No shopper-facing page read mentions the licence. Read on 30 September 2026, the LYRA facet of a large Indian fashion marketplace carried 1,213 listings, and all twenty declarations opened from it named Lux Industries as seller and under “Manufactured By”. The trade-mark mirror prints a further name, a Biswanath Hosiery Mills string, on the two “Lux Lyra” clothing marks.
Lyra is traded by Lux Industries Limited (CIN L17309WB1995PLC073053), which runs mylyra.com and was seller and maker line on all twenty marketplace declarations opened on 30 September 2026, each declaring India. Lux’s filing of 23 April 2026 says the non-Lux brands of Biswanath Hosiery Mills Limited were “assigned to other group companies” and records licensing agreements covering Lyra, without pairing Lyra with any one of the three licensors it names. Leggings cost ₹489 to ₹549 on the brand’s site; returns run ten days, panties excluded, and no warranty is stated on the pages read.
Snapshot
- What it is
- A women’s leggings, bottom-wear, lingerie and loungewear label launched in 2012, reported in “Vertical B” of Lux Industries Limited, Kolkata, a company listed on NSE (LUXIND) and BSE
- Indian trade marks
- “Lux Lyra” No. 2623772 and “Lux Lyra And Device(label)” No. 2623773, class 25, both “Registered” and renewed to 6 November 2033; proprietor printed as “Biswanath Hosiery Mills Public” (trade-mark mirror)
- The company that signs
- LUX INDUSTRIES LIMITED as seller, and “Lux Industries Ltd, 28/1 GF, BT ROAD, KOLKATA-700002” under “Manufactured By”, on every one of twenty marketplace declarations opened; importer field blank throughout; mylyra.com operated by Lux Industries
- Declared origin
- India, on all twenty marketplace declarations
- Returns and warranty
- Ten days from receipt on mylyra.com, unused, unwashed and tagged; panties, sale items and gift cards excluded; no product warranty stated on the pages read
- Price band in India
- ₹180 (a boyleg panty) to ₹549 (plus-fit churidaar leggings, kurti pant) on mylyra.com, “Inclusive of All Taxes”, read 30 September 2026
- The shelf
- 1,213 listings under the LYRA facet, with no neighbouring Lyra facet; opening forty: ₹978 median MRP, ₹817 median paid, all forty below MRP
- The licence
- Lux’s filing of 23 April 2026 approves three licensing agreements “for licensing of non-Lux brands such as ONN, Lyra, GenX etc”; which licensor covers Lyra is not stated
Who owns Lyra
Lux Industries’ own documents describe Lyra in two ways. The first is commercial: its 2024-25 annual report says Lyra was “Initially introduced as a leggings brand in 2012” and grew into “a comprehensive women’s apparel brand”, and its audited results for the year to 31 March 2026 report Lyra in “Vertical B” with Lux Nitro, Lux Venus, Lux inferno and Lux Venus Rainwear.
The second is in the board outcome of 23 April 2026. After a family settlement agreement, to which the filing says “LIL is not a party”, the non-Lux brands of Biswanath Hosiery Mills Limited (“BHML” in the document) were “assigned to other group companies of the promoter and promoter group”, and, on the audit committee’s recommendation, Lux’s board approved licensing agreements:
three brand licensing agreements with (i) Biswanath Hosiery Brands Private Limited; (ii) Biswanath Brands Private Limited; (iii) PDT Realty and Investments LLP are approved and executed for licensing of non-Lux brands such as ONN, Lyra, GenX etc
Lux Industries Limited, outcome of board meeting filed with NSE and BSE, 23 April 2026; read 30 September 2026.
Three licensors, three example brands: the filing does not pair Lyra with any one of them, and this page does not guess. No royalty, rate or term appeared in the pages read. As written, the filing makes Lux Industries Lyra’s licensee. The principal LUX mark, “with design and font”, is treated apart: BHML’s “exclusive property”, “perpetually licensed in favour of LIL”.
For the year ended 31 March 2026 the listed company reported audited consolidated revenue from operations of ₹2,915.18 crore and net profit of ₹106.07 crore, against ₹2,570.25 crore and ₹164.54 crore a year earlier; its annual report’s headline page says “₹2,929 Cr”, and the two revenue figures disagree. Vertical B’s segment revenue was ₹1,235.65 crore, and its result before tax fell to ₹74.51 crore from ₹118.37 crore. FashionAudit did not find a Lyra-only revenue figure in any filing read; an investor-presentation line claiming “a revenue of over 300 crore within 5 years” gives no period and is not an audited figure. The 23 April 2026 board outcome also records in-principle approval for a demerger scheme under which Vertical B “shall continue to remain in the Company”; that is a plan announced that day, not a completed step.
How Lyra reaches the shelf
mylyra.com’s terms, last updated on 15 July 2022, say the site is operated by “LUX INDUSTRIES LTD.” under the brand name “LYRA”; its footer prints “© 2026 LYRA All rights reserved” over a Lux address at 28, B. T. Road, Cossipore. The Lyra page on luxindustries.com sends its “Buy Online” links there.
Off the site, every distribution figure belongs to Lux as a whole. The Q1 FY27 presentation counts “2 lakh+ multibrand stores” and “12 EBOs”; the 2025-26 annual report gives “15 Exclusive Brand Outlets (EBOs)”, two readings from two documents. Lyra’s own channel tool is “Lyra Connect”, a retailer app. For FY2021-22 the About page claims sales of “approx.. 1.57 Cr. quantity”, with no unit given, and adds “Retailed in almost 45,000 outlets in India.”
- Before 23 April 2026One of “the non-Lux brands owned by BHML”, in Lux’s own filing
- Promoter-group companiesThe non-Lux brands assigned to them; three licensors named, none paired with Lyra
- Trade-mark mirror“Biswanath Hosiery Mills Public” printed on Nos. 2623772 and 2623773, class 25, both “Registered”
- Lux Industries LimitedLicensee under the April 2026 agreements; runs mylyra.com; reports Lyra in Vertical B
- The marketplace recordLux Industries as seller and under “Manufactured By” on all twenty opened; origin India; importer blank
Lyra on the shelf
On 30 September 2026 the LYRA facet showed 1,213 listings and no second Lyra facet. Its first forty, in the facet’s own order, were leggings (23), briefs (14) and lounge pants (3). The median MRP was ₹978 and the median selling price ₹817, a ratio of 83.5% between the two medians. None of the forty sat at MRP, but the typical cut was small: a two-pack of printed cotton hipster briefs tagged ₹275 was selling at ₹222. Behind a Leggings filter, thirty listings gave ₹1,497 and ₹1,241, or 82.9%, all thirty reduced. Of ten Indian labels read that day, Lyra ranked fourth by share, behind Bodycare, Banana Club and its stablemate Lux Cozi.
The twenty declarations opened were as uniform as such records get: LUX INDUSTRIES LIMITED as seller, India as origin, “Lux Industries Ltd, 28/1 GF, BT ROAD, KOLKATA-700002” under “Manufactured By”, and an empty importer box, every time. That maker field settles one question, which business Indian packaging rules make answerable for the goods. It is not a factory gate, and it cannot say which of Lux’s plants, or which job worker, knitted or cut a given pair. Lux Cozi records read that day printed the registered office at 39 K. K. Tagore Street instead. Lyra’s own product pages name yet another Lux address, Srijan Tech Park in Salt Lake; each string is printed as found.
Where Lyra is made
No document read names the plant or contractor behind a Lyra garment. Lux’s 2025-26 annual report describes “nine strategically located manufacturing facilities” across West Bengal, Tamil Nadu, Punjab and Uttar Pradesh, with capacity of “44+ Cr garment pieces”; its Q4 FY26 presentation says “34+ crore” for the same nine plants. The documents disagree and neither is preferred. Both presentations mark part of the process “Outsourced to job workers with strong company control”, without a share, a count or a product list. The country is stated, India, on every marketplace declaration.
The leggings pages publish their fibre, 95% cotton and 5% spandex. Their performance lines stand alone: “4 Way Stretch for all day extra comfort” and “Colour Lock Technology makes the leggings look like new even after repeated washing”, with no wash count, colour-fastness grade, GSM or laboratory named. Bra #521 lists only “Cotton Elastane”. FashionAudit did not find a sustainability claim or eco-label on the Lyra pages read.
A licensed name and the Lux Lyra marks
All the trade-mark readings on this page come from quickcompany.in, a private site that republishes India’s trade-mark register; the Registry itself was not searched. Such a page shows the words filed, the class and goods, the dates, a status and the proprietor’s name as last copied. It does not show agreements between companies over the use of a name.
The plain word is crowded, with “30 of 1,828 Matches” for “LYRA”, led by unrelated applicants from tyres to air-hostess training. The clothing entries use the older name. No. 2623772, “Lux Lyra”, class 25, covers “Clothing, Ready Made Clothing, Undergarments, Vests, Leggings”; No. 2623773, “Lux Lyra And Device(label)”, adds “Hosiery Garments”. Both were filed on 6 November 2013, both show “Registered”, and both were renewed to 6 November 2033. The word mark claims use from its filing day, the year after the company’s 2012 launch date; both dates stand as printed.
| Name or document | Where it appears | What it is printed as |
|---|---|---|
| Biswanath Hosiery Mills Public (Company), Kolkata | Mirror page, No. 2623772 | Proprietor, “Lux Lyra”, class 25, “Registered” |
| Biswanath Hosiery Mills Public | Mirror page, No. 2623773 | Proprietor, “A Company Registered Under The Companies Act, 1956” |
| Biswanath Hosiery Mills Limited (“BHML”) | Lux board outcome, 23 April 2026 | Its “non-Lux brands” described as assigned to promoter-group companies; the LUX mark its “exclusive property” |
| Three named licensors | Same filing | Parties to licensing agreements for “non-Lux brands such as ONN, Lyra, GenX etc” |
| Lux Industries Limited | Filing, mylyra.com, twenty marketplace records | Licensee, shop operator, seller and maker line |
quickcompany.in mark pages and search, and Lux Industries’ board outcome of 23 April 2026, all read 30 September 2026.
The mirror’s “Biswanath Hosiery Mills Public” and the filing’s “Biswanath Hosiery Mills Limited” are different strings, and this page does not merge them. The mirror gives the proprietor as last copied and the filing gives the arrangements in its own words; each is printed as it reads. No consumer page read tells a buyer the name is licensed.
Returns, warranty and who answers
A Lyra order on the brand’s site is Lux Industries’ business from checkout to refund, and its written rules run as follows. Goods go back within 10 days of receipt if “unused, unwashed, with original tags attached and original packaging intact”. One category is shut out by name: “Due to intimate nature of the product, panties cannot be returned”. Sale-event items, eGift cards and free gifts are final too, and damage or a short delivery must be reported within two days.
Refunds go “in the original mode of payment within 7-10 working days” after a quality check, minus the first shipping charge and any cash-on-delivery fee; self-shipped returns earn store credit up to ₹99. The shipping policy, for its part, says “Cash on Delivery feature is not available at the moment”; both pages are given as read.
No product warranty appears on the mylyra.com pages read, and the promise ends at the site’s own orders: “We CANNOT process exchanges or returns that are purchased from a third party.” For complaints, the terms name a Grievance Officer by title, at support@mylyra.com or 033-49515151, weekdays 10:30 am to 6 pm, and give “the courts within Kolkata” exclusive jurisdiction.
What Lyra costs in India
No Lyra price outside India was read, so this section compares the brand’s site with itself and with the marketplace. On mylyra.com each item showed a single price marked “Inclusive of All Taxes”, with no separate reduced figure, so that price is treated as the MRP.
| Item on mylyra.com | Code on the page | Price | Fibre stated |
|---|---|---|---|
| Black Ankle Length Leggings | LYRA_ANKLE_122_FS_1PC | ₹489 Free Size; ₹539 Plus Fit | 95% cotton, 5% spandex |
| Black Premium Churidaar Leggings | Lyra_IC_180_FS_1PC | ₹499 Free Size; ₹549 Plus Fit | 95% cotton, 5% spandex |
| Black Victoria Padded T-shirt Bra #521 | LYRA_BRA_521_BLK_30B_1PC | ₹499 (30B–36B); ₹514 (38B–40B) | “Cotton Elastane” |
| Kurti Pant | Not recorded | ₹549 | Not recorded |
| Printed Inner Elastic Bikini Panty #215 | Not recorded | ₹245 | Not recorded |
| Maroon Boyleg Panty #221 | Not recorded | ₹180 | Not recorded |
mylyra.com product and collection pages, read 30 September 2026.
Plus sizes cost ₹50 more on both leggings styles and the larger bra cups ₹15 more. The annual report aims Lyra, with Pynk, at “the mid-premium women’s wear segment”. The marketplace’s thirty leggings, at a ₹1,497 median MRP, were not matched style by style to anything on mylyra.com, so no gap is worked out; their median selling price came to 82.9% of that median MRP, while the brand’s shop showed no reduction on the items read.
Checking a Lyra is genuine
The Lyra terms read carry no authorised-seller list and no authenticity statement. These checks rest on what the marketplace records and the brand’s pages printed.
Find the B.T. Road maker line
On 30 September 2026 the twenty records opened all read “Lux Industries Ltd, 28/1 GF, BT ROAD, KOLKATA-700002”. A Lyra listing or label without Lux under “Manufactured By” matches none of them.
See who is selling
LUX INDUSTRIES LIMITED sold all twenty. Another seller’s listing falls outside that reading, and outside mylyra.com’s returns.
Read the fibre line
The brand’s ankle and churidaar leggings pages give 95% cotton and 5% spandex. A listing for the same style quoting another blend differs from the brand’s page.
Keep the site price in view
mylyra.com asked ₹489 for free-size black ankle leggings and ₹499 for churidaar leggings; measure an odd-looking MRP against those.
The record in India
Lux Industries Limited shows “Active” on a companies-register mirror, incorporated on 21 July 1995. Standalone net profit for the year to March 2026 was ₹101.45 crore against ₹166.09 crore; in the quarter to 30 June 2026 consolidated revenue was ₹609.03 crore and net profit ₹23.10 crore. Both Lux Lyra marks show “Registered”, renewed in 2023.
The settlement, the licences and the demerger plan appear here in the 23 April 2026 filing’s words, with its date. Nobody has ruled on the Lyra arrangements set out above; the filing, the mirror and the marketplace records are each given as they read.
Who Lyra is actually for
Lyra suits a shopper after everyday cotton leggings or basic lingerie at ₹180 to ₹549, who wants a published fibre blend and one company, Lux Industries, answering on shop, listing and maker line alike. It suits less well a buyer who wants durability claims backed by a number, or who may need to send back a wrong-size panty. For the kurtas worn over such leggings, see the Biba brand audit, the Aurelia brand audit and the Libas brand audit, and, for a value chain, the Max Fashion brand audit.
Common questions
Who owns Lyra?
Lux Industries Limited, a listed Kolkata company, sells Lyra, runs mylyra.com and was seller and maker line on every marketplace record opened on 30 September 2026. Ownership is another matter: Lux’s own filing of 23 April 2026 lists Lyra among non-Lux brands licensed to it under agreements with three named licensors, and does not pair Lyra with any one of them.
Are Lyra and Lux Cozi from the same company?
Both are sold by Lux Industries. The company’s segment note reports Lyra in Vertical B and Lux Cozi in Vertical A, and on 30 September 2026 their marketplace records printed two different Lux addresses.
Where are Lyra leggings made?
In India, according to every one of the twenty marketplace declarations opened. Lux reports nine plants in four states and says part of its production is “Outsourced to job workers”; no document read says which plant or contractor makes Lyra.
Can I return Lyra innerwear?
Panties cannot be returned. Other items bought on mylyra.com can go back within ten days if unused, unwashed and tagged, unless they were bought in a sale. Items bought elsewhere are not accepted by the brand’s site.
Why does the trade-mark mirror show a Biswanath company?
The two Lux Lyra marks print “Biswanath Hosiery Mills Public” as proprietor. Lux’s filing says the non-Lux brands of Biswanath Hosiery Mills Limited were assigned to promoter-group companies and licensed to Lux. The mirror and the filing are set side by side, not merged.
References
- Lux Industries Limited, board meeting outcome filed on NSE, 23 April 2026 — family settlement, “LIL is not a party”, non-Lux brands assigned, three licensing agreements naming Lyra, the LUX mark, in-principle demerger with Vertical B to remain; read 30 September 2026
- Lux Industries Limited, audited results, fourth quarter and full year to 31 March 2026 — CIN, registered office, standalone and consolidated revenue and profit, the three verticals and their brands, Vertical B figures; read 30 September 2026
- Lux Industries Limited, unaudited financial results for the quarter ended 30 June 2026 (14 August 2026) — quarterly revenue and profit; read 30 September 2026
- Lux Industries Limited, Annual Report 2025-26 — nine facilities, 44+ crore capacity, headline revenue, “mid-premium” positioning, 15 EBOs; read 30 September 2026
- Lux Industries Limited, Annual Report 2024-25 — Lyra’s 2012 introduction and growth; read 30 September 2026
- Lux Industries, Corporate Presentation Q4 and FY’26 — 34+ crore capacity, job-work line, the “over 300 crore” line; read 30 September 2026
- Lux Industries, Corporate Presentation Q1 FY’27 — job-work line, multibrand stores and 12 EBOs, Lyra Connect; read 30 September 2026
- luxindustries.com home page and its Lyra brand page — Salt Lake address, Lyra page and its “Buy Online” links; read 30 September 2026
- mylyra.com home page and About Us — footer, Cossipore address, 2012 launch, FY2021-22 volume and outlet claim; read 30 September 2026
- mylyra.com, Terms of Service and Terms & Conditions — operator, brand name, Kolkata courts, Grievance Officer contact, last updated 15 July 2022; read 30 September 2026
- mylyra.com, Exchange & Return policy and Shipping policy — ten-day window, exclusions, refund route and timing, third-party purchases, free shipping, no cash on delivery; read 30 September 2026
- Black Ankle Length Leggings, Black Premium Churidaar Leggings and Victoria Padded T-shirt Bra #521 on mylyra.com — codes, prices, fibre, claims, manufacturer as printed; read 30 September 2026
- mylyra.com, Bottom Wear and Lingerie collections — kurti pant and panty prices; read 30 September 2026
- QuickCompany, a trade-mark register mirror, “Lux Lyra” No. 2623772, No. 2623773, and searches for “LUX LYRA” and “LYRA” — goods, proprietor as printed, status, dates, renewals, match count; read 30 September 2026
- QuickCompany, Lux Industries Limited, a companies-register mirror — status and incorporation date; read 30 September 2026
- The LYRA facet of a large Indian fashion marketplace — 1,213 listings; category split and medians for the first forty in facet order and for thirty behind a Leggings filter; twenty records opened for their seller, origin, maker and importer entries; the share ranking across ten labels; read 30 September 2026
Lyra is simple to trace to a company and harder to trace to an owner. Lux Industries Limited runs the shop, sold and signed all twenty marketplace records opened, declared India on each, and reports the brand in a segment with ₹1,235.65 crore of revenue in the year to 31 March 2026. Its own April 2026 filing, though, lists Lyra among licensed non-Lux brands without naming its licensor, and the mirror prints a Biswanath Hosiery Mills string on the marks.
For a shopper the licence changes nothing visible: listing, price and refund all run through Lux. The softer spots are claims and cover. Stretch and colour lines carry no test, no warranty is stated, panties are final sale, and the site takes returns only on its own orders.
A traceable, low-priced Lux label for everyday leggings, bought from a company that, on its own filing, licenses the name it sells.
